CSUF Consulting Helps Businesses Reach Their Customers

Marketing is an extremely important part of any business that is looking to grow. Knowing who your customers are and the best way to reach them is not an easy answer, even if you think it is. Many of our clients are astonished when they learn that they have been overlooking key market segments for years; market segments that provide larger margins and more frequent business. Correctly aligning a business’ marketing goals with its overall strategy takes keen insights and careful planning.

At California State University, Fullerton's Small Business Institute, we field dozens of CSUF Consulting teams every year that can help your business achieve marketing dominance! CSUF Consulting has done the following for our clients:

CSUF Consulting Is A Top Ranked University Program

Our program has won many awards from the national Small Business Institute organization for the projects that CSUF Consulting teams have done for their clients. The CSUF Consulting team pictured above developed a detailed marketing strategy for their client, The Ticket Group, which has helped them improve their marketing efforts in the following areas: email marketing, customer retention efforts, advertising, VIP programming, search engine optimization and social media.

All CSUF Consulting teams follow the same award-winning consulting methodology with every project. This methodology has been fine-tuned over the thirty years that Cal State Fullerton has been doing consulting projects.

Cutting Edge Marketing Techniques Meets Innovation

With a CSUF Consulting Team clients are introduced to innovative marketing strategies and develop a 360˚ understanding of their market and its needs. The way in which people interact with companies and their brands has gone through many revolutions in the past generation and the pace of change is only increasing. Only the most agile businesses will continue to thrive in the future.

Many intelligent entrepreneurs have engaged with CSUF Consulting teams to prepare their businesses to meet the demands of the modern customer. Each team is comprised of four to six students majoring in business. These students have studied cutting edge strategies and many of them are, or plan on being, entrepreneurs themselves. Our students have the right mix of knowledge and creativity to help take your business to the next level.

Assisting each CSUF Consulting team are a professor and a mentor, both with a history of excellence in the private sector and/or in academia.These professionals guide their teams and help them focus on the most important aspects of their client's marketing strategy.

CSUF Consulting Process - Marketing

For each project the students spend the majority of the semester crafting a detailed strategic plan tailored to their client’s specific needs. Closely interacting with their client, the students inform their marketing plan with insights from the client, customers, and marketing experts. By the end of the semester, the students have developed a thorough strategic report detailing ways that the client can enhance their current marketing efforts.

Are You Ready To Work With A CSUF Consulting Team?

Spaces are limited. For more information about our stellar Student Consulting Program please contact CSUF Consulting Entrepreneur in Residence, Ms. Charlesetta Medina, at cymedina@fullerton.edu or (657) 278-8243.