John Bradley Jackson is the Director for the Center for Entrepreneurship at California State University, Fullerton. At CSUF Jackson is a Professor of New Venture Creation & Launch. Known affectionately as "Professor JJ", Jackson brings practical marketing and sales knowledge to the classroom from both Silicon Valley and Wall Street.

Jackson's career began in high technology sales in the semiconductor industry at Signetics Inc., but he soon moved to high technology market research with Dataquest Incorporated. At Dataquest, he served as Vice President for nearly ten years and held a variety of roles in sales, marketing, and research. Later, he joined Bowne and Company, the world's largest financial printer, and served as Senior Vice President responsible for sales, marketing, and operations. Jackson also was Sales Director at Forrester Research Inc., an Information Technology advisory firm.

As an entrepreneur, Jackson founded  The BirdDog Group, a marketing and sales consulting firm that specializes in helping small and medium sized businesses make more money. In particular, he is an expert in digital marketing and strategy.

In February 2007, Jackson wrote the book "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing;" the book demystified the sometimes overly complex art of niche marketing and has received rave reviews for its easy-to-read style and common sense approach. His second book is called "Déjà New Marketing" and was published in 2010; this book explores social media, search marketing, e-mail marketing, blogs, and more. Jackson’s third book is called “Socially Close: Social Media Marketing for Small Business” and was published in July 2014.

Jackson is very active in the southern California community having served on numerous boards including:

• Global Vision Holdings, Incorporated, Board Member, 2012 to present
• Small Business Development Center (SBDC), Advisory Board Member, 2012 to present
• BrandMixer, Advisory Board Member, 2011 to present
• Southern California Junior Achievement, Board Member, 1998 to 2005
• Los Angeles Triathlon, Board Member, 2002 to 2004
• Southern California Committee for the Olympic Games, Board Member, 1999 to 2000
• Los Angeles Sports Council, Board Member, 1996 to 2002
• Los Angeles Venture Association, Member of Capital Conference Committee, 1996 to 2001
• Orange County Venture Network, Member of Conference Committee, 1997 to 2001
• YMCA Committee Member, 1994 to 2007
• United Way Agency Board of Director, 1987 to 1992