CSUF   College Of Business and Economics

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CSUF   College Of Business and Economics

About Dean's Welcome Dean's Office Leadership Strategic Plan (PDF) Accreditation Mihaylo Hall Dean's Advisory Board
Academic Programs

Undergraduate Students

Undergraduate Programs Student Success Advising Career Services Tutoring

Student Programs

Business Honors Personal Financial Planning Titan Capital Management Women's Leadership
 

Graduate Students

Graduate Programs MBA Programs MA/MS Programs Certificate Programs Advising
 

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Marketing Resources

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Career Services

Explore Careers

  • Career Advising
  • Career and Concentration Exploration
  • Career Development Workshops

Review Resources

  • Résumé Resources
  • Cover Letter Tips
  • Interviewing

Find a job

  • Internship Resources
  • Job Resources
  • Career Fairs

Employer Resources

  • About Our Students
  • Recruit Our Students
  • Business Career Fair
  • Events
  • Faculty Resources
  • TitansHIRED
  • Our Staff

Make a Career Appointment

Request a Career Workshop

Contact Information

Business Career Services

businesscareers@fullerton.edu

(657) 278-8738

SGMH 1401

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Marketing Resources

Marketing is the process of promoting or selling products or services to a targeted audience. At its core, marketing is about understanding customer needs and meeting their satisfaction. Individuals working in marketing take on a variety of roles including researching customer data, analyzing market trends and characteristics, developing new areas to target, and creating strategies to promote and sell your product/service. Since marketing is about engaging the customer, many aspects of marketing involve the use of creativity and innovative ideas to engage and attract potential customers.

Career Path Guides

  • Brand Management (pdf)
  • Digital Marketing (pdf)
  • Market Research (pdf)
  • Sales (pdf) 

Industry Research Tools

  • Marketing Profs
  • Marketing Mo
  • American Marketing Association
  • Investopedia
  • FirstHand (Formerly Vault)
  • Bureau of Labor Statistics
  • Entrepreneur.com, Sales
  • Management Help, Sales
  • Adage
  • Ad Week
  • Entrepreneur.com, Advertising
  • Careers in Marketing
  • Web Marketing Association
  • Market Research Analyst Career Planning

Job and Internship Resources

Campus Organizations

Professional
Organizations

  • Handshake
  • Titan Connection
  • Firsthand (formerly Vault)
  • Marketing Jobs
  • AMA Jobs  
  • Krop
  • Media Bistro
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon (PSE)

 

  • Insights Association
  • American Marketing Association
  • Data and Marketing Association
  • Qualitative Research Consultants Association
  • National Association of Sales Professionals
  • Sales & Marketing Executives International, Inc.
  • National Sales Network
  • Internet Marketing Association
  • American Advertising Federation
  • Association of International Product Marketing & Management
  • Business Marketing Association
  • ITSMA
  • The Advertising Research Foundation
Cal State Fullerton
College of Business and Economics
address2550 Nutwood Ave
Fullerton, CA 92831
emailCBEreceptionist@fullerton.edu phone657-278-4652
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Departments

  • Accounting
  • Economics
  • Finance
  • Information Systems and Decision Sciences
  • Management
  • Marketing

Centers

  • School of Risk Management and Insurance
  • Center for Corporate Reporting and Governance
  • Center for Economic Education
  • Center for Entertainment and Hospitality Management
  • Center for Entrepreneuership
  • Center for Family Business
  • Center for Information Technology and Business Analytics
  • Giles-O'Malley Center for Leadership
  • Center for Real Estate
  • Decision Research Center
  • Gianneschi Center
  • The Sales Leadership Center
  • Small Business Development Center
  • Woods Center for Economic Analysis and Forecasting

Graduate

  • MBA
  • Flex MBA
  • M.S. in Accountancy
  • M.A. in Economics
  • M.S. in Information Systems
  • M.S. in Information Technology (Online)
  • M.S. in Taxation
  • Certificate Programs

Undergraduate

  • Degree Programs
  • Business Advising

Student Success

  • Business Honors
  • Career Services
  • Tutoring
  • Student Clubs
  • Graduate Scholarships
  • Mentoring Programs
  • Study Abroad
  • Resources

Contact

  • Contact Us
  • Contact Admissions
  • Plan a Visit
  • College Event Calendar
  • Maps and Directions
  • IT Services
CSUF events are open to all who are interested or would like to participate, regardless of race, sex, color, ethnicity, national origin, or other protected statuses.
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