Marketing Resources
Marketing is the process of promoting or selling products or services to a targeted audience. At its core, marketing is about understanding customer needs and meeting their satisfaction. Individuals working in marketing take on a variety of roles including researching customer data, analyzing market trends and characteristics, developing new areas to target, and creating strategies to promote and sell your product/service. Since marketing is about engaging the customer, many aspects of marketing involve the use of creativity and innovative ideas to engage and attract potential customers.