Marketing Resources

Marketing is the process of promoting or selling products or services to a targeted audience. At its core, marketing is about understanding customer needs and meeting their satisfaction. Individuals working in marketing take on a variety of roles including researching customer data, analyzing market trends and characteristics, developing new areas to target, and creating strategies to promote and sell your product/service. Since marketing is about engaging the customer, many aspects of marketing involve the use of creativity and innovative ideas to engage and attract potential customers.

Career Path Guides

Industry Research Tools

Job and Internship Resources	Campus Organizations	Professional Organizations
Handshake Titan Connection Firsthand (formerly Vault) Marketing Jobs AMA Jobs Krop Media Bistro	American Marketing Association (AMA) Pi Sigma Epsilon (PSE)	Insights Association American Marketing Association Data and Marketing Association Qualitative Research Consultants Association National Association of Sales Professionals Sales & Marketing Executives International, Inc. National Sales Network Internet Marketing Association American Advertising Federation Association of International Product Marketing & Management Business Marketing Association ITSMA The Advertising Research Foundation

Marketing Resources

Career Path Guides

Industry Research Tools

Job and Internship Resources

Campus Organizations

Professional Organizations