Mihaylo College students pose on the Shanghai waterfront by night during a study tour in China in 2018.

Mihaylo College management seniors at the Shanghai Riverfront, one of the highlights of their study tour to China.

When Mihaylo College management students earned their capstone seminar in strategic management in China this spring, they gained an international understanding of the economic forces that are remaking the business world.

Led by Lorenzo Bizzi, associate professor of management and recipient of this year’s Executive Council Award for Distinguished Faculty, the two-week study tour featured behind-the-scenes perspectives of East Asia’s rising economic giant through business site visits in Shanghai and Hong Kong.

“This was a fully immersive experience that allowed students to better understand the practical implications of the theoretical issues that we discuss in class,” says Bizzi. “We saw firsthand competition in the international environment, and students were immersed in a completely different reality to understand how business is conducted in other parts of the world, how service is different and how markets are different.” Read More

Ellen Kim, Mihaylo College associate professor of management, is the new director of the college's Entertainment & Hospitality Management (E&HM) program. Ellen Kim, associate professor of management, is the new director of the Center for Entertainment and Hospitality Management (E&HM), which seeks to connect students and grads with opportunities in this growing and dynamic field in Southern California. Kim discusses her background and vision and how today’s young people can position themselves for a lucrative and rewarding career in the industry.

For many college students, a part-time job at a restaurant or hotel might offer work experience or financial support. But Ellen Kim, the incoming director of Mihaylo College’s Center for Entertainment and Hospitality Management (E&HM), notes that many versatile and rewarding career paths exist in this field, particularly in Southern California.

From managerial roles at high-end hotels to performer positions at theme parks to project management for entertainment giants, opportunities in the E&HM field are varied, yet united in the ability to create memorable positive experiences to diverse populations.

“In this field, we work to make people happy. If you ask anyone about a great experience they remember, it is often entertainment or hospitality/tourism based, such as interacting with cast members at a theme park or a great service experience at a hotel when traveling,” she says. “Many of our students enjoy working at Disneyland or hotels where they can interact with many different people, and they are excited about a related career path that is dynamic and rewarding.” Read More

Creating New Ventures: How to Shape Concepts Into Achievement is a resource for entrepreneurs and all who are interested in establishing a business concept in today's competitive environment.Mihaylo College’s Center for Entrepreneurship has published Creating New Ventures: How to Shape Concepts Into Achievement, a book highlighting the business startup advice from 156 entrepreneurs, advisors and mentors from the college’s network.

Providing tips on how to guide a new venture from idea generation to launch and operations management, the compilation includes profiles from leading CSUF business alumni, including Steven G. Mihaylo ’69, CEO of telecommunications firm Crexendo Inc., and Jeff Van Harte ’80, chief investment officer of investment management firm Jackson Square Partners. It also features Southern California business leaders across all industries, many of them CSUF students, alumni, faculty and staff.

A joint effort spearheaded by Center for Entrepreneurship Director John Bradley Jackson and center founder Michael Ames, the book will be presented to all entrepreneurship students. It is also available for $50 to students of other degree programs, alumni, faculty and staff, and the broader Orange County business and startup community. To order, contact Jackson at jjackson@fullerton.edu.

Jackson discusses the book and how it can benefit aspiring entrepreneurs in an article in The Orange County Register.

A group of accounting students pose outside Steven G. Mihaylo Hall at Cal State Fullerton.

Mihaylo College accounting coursework seeks to equip the next generation of industry professionals with the skills necessary for success at employers ranging from Big Four firms to independent practices.

From preparation for data analytics to income tax accounting best practices in light of the new federal regulations, the Mihaylo College accounting program is committed to providing students with a well-rounded introduction to the contemporary field with its new course offerings designed to prepare students for the skills that employers – from the Big Four to boutique financial firms– are seeking. Here is a look at three of the courses debuting in 2018.

ACCT 407 – Accounting Data Analytics

Analytics is the lifeblood of today’s data-driven world, including in the accounting field, where CPAs and other professionals are expected to analyze, report and make predictions using business intelligence data. In fall 2018, Associate Professor of Accounting Jie Zhou will teach ACCT 407 – Accounting Data Analytics, a new elective for both the undergraduate accounting and the graduate M.S. in accounting programs. The course examines the three major areas comprising accounting analytics: data reporting, data visualization and predictive analytics. Read More

Jennifer Chandler, Mihaylo College associate professor of management, has conducted research on co-creation on Twitter in video game console launches.

“I believe that the single platform that will dominate all households will be what we currently know as the gaming console,” says Jennifer Chandler, Mihaylo College associate professor of management, who has conducted research studies on service innovation, technology and the development of user-centric service systems.

The faculty of the Mihaylo College graduate programs are dedicated to excellence in teaching and research in their fields, providing cutting-edge perspectives to contemporary trends transforming the business community, economy and society.

Jennifer Chandler, associate professor of management and director of Mihaylo Graduate Programs, and Assistant Professor of Marketing Yuna Kim co-authored a recent study in which they look at the role Twitter plays in conversations among fans during product launches, specifically focusing on the launches of the PlayStation 4 and Xbox One video game consoles.

The study looks at shared language, such as words like “kinect” and “bundle” that were frequently used when discussing console launches on Twitter, to discover how brands can best listen and respond to the desires of their audience when launching a product.

The study promises to guide company managers and marketers, as well as academic researchers, in understanding how social media can open an unprecedented two-way communication model between consumers and the makers of the products they seek. Read More

The Honda Center, home of the Anaheim Ducks NHL hockey team in Anaheim, California.

While the Anaheim Ducks pass the puck, the team’s social media staff are busy engaging with fans and building the Ducks’ brand and outreach – and keeping the seats in this 18,000-seat arena full. “We are the first ones to break news, have distinctive content such as viral videos of players, and shared content with fans,” said Adam Brady, director of new media and publications. Photo from Wikimedia Commons

Adam Brady, director of new media and publications for the Anaheim Ducks, and Social Media Producer A.J. Manderichio provide an inside look at the NHL team’s social media and how to score a winning goal in your digital marketing career.

The Anaheim Ducks are stars on social media with a growing following of more than 1.5 million across their three main accounts on Twitter, Instagram and Facebook. Having informative, engaging and timely content is an integral component of the team’s outreach to the Southern California community and beyond.

At the helm of the team’s social media footprint are Director of New Media and Publications Adam Brady and Social Media Producer A.J. Manderichio, who visited the CSUF campus in April for CommWeek, an annual speaker series sponsored by the College of Communications. The series covers topics of interest to students of all majors seeking to develop a career path or skills in marketing, public relations, advertising, journalism, strategic communications or related fields.

Adam Brady, director of new media and publications for the NHL franchise Anaheim Ducks.

“Our goals are to keep our fans and potential new followers informed and entertained while providing two-way communication between our staff and followers and fans,” said Adam Brady. Photo from CSUF College of Communications

The Ducks’ Social Media Strategy

“Our goals are to keep our fans and potential new followers informed and entertained while providing two-way communication between our staff and followers and fans,” said Brady. “Everything a team does on social media is to connect with diehard fans, but also get new fans.”

Manderichio noted that, while having a huge following is heartening, engagement is most critical. “You want to be entertained, you want to be informed, and you want to be engaged,” he said of the Ducks fans turning to the team’s official accounts. “We’re not focused on the follower numbers but on whether our followers are engaged.” Read More

Justin Stirling, a CSUF Mihaylo College finance grad who has established himself in a finance career at The Walt Disney Company. When Mihaylo College finance grad Justin Stirling ’08 took a summer internship at The Walt Disney Company in 2007, he embarked on what would become a career with the entertainment industry giant.

Stirling talks about his current role as director of production finance at Disney ABC Television Group in Burbank and the opportunities in the business side of the entertainment industry, including how students and alumni can get involved in the field.

What do the accounting and finance aspects of the entertainment industry encompass?

Accounting and finance in the entertainment industry represent the crossroads between art and commerce. Our job is to support the creative process by making sure the resources exist for artists to create amazing stories that delight the world. Read More

Nicole Saba, a 1998 CSUF marketing grad who is active as a volunteer in supporting the public schools of Los Angeles, California. Cal State Fullerton business grad Nicole Saba ’98 (marketing) was recently honored by U.S. Rep. Adam Schiff (D-Burbank) with the 28th Congressional District Woman of the Year award for her volunteer efforts to improve public schools in the Los Angeles Unified School District (LAUSD).

Saba is president of the School Site Council, the district’s governing board, where she brings a parent’s perspective to the administration of the nation’s second-largest public school system.

Saba is particularly involved in Glenfeliz Boulevard School for Advanced Studies, the school her children attend, where she has championed the integration of digital technologies into education.

“With technology being a 21st-century reality, I developed a technology vision for our neighborhood school and, with the support of the principal, it has resulted in the consistent use of iPads and Chromebooks by students throughout all grade levels,” she says. “As a classroom volunteer, I help teach computer programming, keyboarding, English language arts, the use of Google apps and math lessons using technology.”

Having received her education at Cal State Fullerton’s business college and the Anaheim Union High School District, Saba is passionate about supporting public-school educators. Her time at CSUF was particularly memorable as she developed the background to launch her marketing consulting startup and was a member of Gamma Phi Beta sorority.

Saba shares her CSUF experience and how it relates to her volunteerism in a recent article she wrote in The Orange County Register.

Jerry Conrey and Mihaylo College entrepreneurship student Tristan Starkweather pose in the Tustin office of Conrey Insurance Brokers.

Tristan Starkweather (left), recipient of the 2018 Conrey Scholarship, poses with scholarship founder Jerry Conrey. The annual $3,500 award funds the entrepreneurship education and development of a Cal State Fullerton student.

Jerry Conrey, agency principal of Tustin-based Conrey Insurance Brokers & Risk Managers, established the Conrey Scholarship, helping to fund the education of 14 Cal State Fullerton entrepreneurship students over the years. He discusses his passion for giving back and supporting the dreams of young professionals.

When Jerry Conrey and his wife, Victoria Conrey, an Orange County physician, look for potential recipients of their $3,500 scholarship, academic excellence is one of the factors, but it isn’t the only criteria for the Orange County couple.

Recalling his days as a Cal State Fullerton finance and political science student balancing education, employment and campus involvement, Jerry seeks to support students who have demonstrated acumen in both the philosophical and practical side of learning and personal development. Read More

CSUF Mihaylo College alumnus Scott O'Brien'77 (second from left) converses with the college's current dean and other faculty members.

Scott O’Brien ’77 (second from left), owner of The Safariland Group in Ontario, California, speaks with Mihaylo College Dean Morteza Rahmatian (right) and other faculty members. The law enforcement protective products manufacturer is preparing for major cost savings after a student consulting project.

With the assistance of eight interns from Mihaylo College, The Safariland Group, a law enforcement and security product manufacturer based in Ontario, California, and owned by CSUF marketing alumnus Scott O’Brien ’77, is preparing for a major savings in operating expenses.

The seniors, who graduated this year with a concentration in operations and supply chain management, examined optimal lean operations strategies for the rapidly growing company as part of their capstone course.

Applying concepts gained in the classroom, the interns advised O’Brien on enhancing its inventory system and standard operating procedures to ensure that Safariland thrives in an environment of increased demand that outpaces the company’s former supply structure.

Acting on the recommendations of the students, Safariland is preparing to streamline lead times, bringing its inventory to the highest standards and reducing late orders by more than 80%.

For more on the Safariland capstone internship and how it has provided invaluable experience to the graduating students as well as assistance to the host company, continue reading Students Provide Cost-Saving Solutions for Local Business in CSUF News.