While the Anaheim Ducks pass the puck, the team’s social media staff are busy engaging with fans and building the Ducks’ brand and outreach – and keeping the seats in this 18,000-seat arena full. “We are the first ones to break news, have distinctive content such as viral videos of players, and shared content with fans,” said Adam Brady, director of new media and publications. Photo from Wikimedia Commons
Adam Brady, director of new media and publications for the Anaheim Ducks, and Social Media Producer A.J. Manderichio provide an inside look at the NHL team’s social media and how to score a winning goal in your digital marketing career.
The Anaheim Ducks are stars on social media with a growing following of more than 1.5 million across their three main accounts on Twitter, Instagram and Facebook. Having informative, engaging and timely content is an integral component of the team’s outreach to the Southern California community and beyond.
At the helm of the team’s social media footprint are Director of New Media and Publications Adam Brady and Social Media Producer A.J. Manderichio, who visited the CSUF campus in April for CommWeek, an annual speaker series sponsored by the College of Communications. The series covers topics of interest to students of all majors seeking to develop a career path or skills in marketing, public relations, advertising, journalism, strategic communications or related fields.
“Our goals are to keep our fans and potential new followers informed and entertained while providing two-way communication between our staff and followers and fans,” said Adam Brady. Photo from CSUF College of Communications
The Ducks’ Social Media Strategy
“Our goals are to keep our fans and potential new followers informed and entertained while providing two-way communication between our staff and followers and fans,” said Brady. “Everything a team does on social media is to connect with diehard fans, but also get new fans.”
Manderichio noted that, while having a huge following is heartening, engagement is most critical. “You want to be entertained, you want to be informed, and you want to be engaged,” he said of the Ducks fans turning to the team’s official accounts. “We’re not focused on the follower numbers but on whether our followers are engaged.” Read More