Marketing is understanding what customers want and creating products and services that have value for individuals and society. It combines creativity, psychology, strategy, research, and analytics. It is a vital function for organizations and is a popular career path in the business, government, and nonprofit sectors. Marketing professionals establish relationships and work with departments within, and partners outside, their organization.

The college's marketing programs offer a balanced and ethical introduction to the field, which can guide you in marketing your own business, a firm that you work for or your personal brand.

CONCENTRATION IN MARKETING

A concentration in marketing provides preparation for a related career or best representing your personal brand. Along with core coursework in marketing information technology, consumer behavior, and marketing research, this concentration provides a wide selection of specializations leading to careers in digital marketing, social media marketing, advertising and promotions, sports marketing, retail marketing, sales, non-profit marketing, and global marketing. A capstone tasks students with developing actionable marketing strategies through case analyses, sponsored projects, and teamwork. You will have the opportunity to gain valuable work experience and begin careers in marketing through connections gained at networking events, client projects, internships, and career fairs.

For more information on this concentration, including the broader requirements for admission to the business administration major, visit the Concentration in Marketing page in the current CSUF catalog.

JOINT EMPHASIS IN MARKETING AND INFORMATION SYSTEMS

In today’s high-tech world, marketing has a strong connection with information technology. The joint emphasis in marketing and information systems gives students a versatile foundation in both fields. It creates a bridge between consumers, business and information. The ISDS coursework teaches students how to design and improve information systems for businesses and organizations. The marketing coursework provides context on how information is collected and how it can be applied to understand and meet the needs of customers. Coursework covers database management systems, systems analysis and design, business intelligence, marketing information technology, marketing research methods, and marketing strategy, along with electives covering analytics, business forecasting, data mining, and digital-based marketing.

To discover more about this joint emphasis, including the broader requirements for admission to the business administration major, visit the Concentration in Marketing and Information Systems page in the current CSUF catalog