Minor in Marketing

The marketing minor will prepare you to present yourself, your own business, or an organization you work for to potential employers, partners, and the public. The minor is highly customizable to fit your goals. It includes one required course and four electives in topics ranging from sports marketing to export and import strategies. You can build your own group of electives or use our recommendations to specialize in one of the following areas:

  • Creative Marketing
  • Digital Marketing
  • Entrepreneurial Marketing
  • Global Marketing
  • Psychology and Marketing
  • Social Sector Marketing

Course Requirements

You must take five courses: one required course and four electives. 

Required
  • MKTG 351 - Principles of Marketing, plus four electives from the list below:
  • MKTG 353 – Marketing Information Technology
  • MKTG 370 – Consumer Behavior
  • MKTG 379 – Marketing Research Methods
  • MKTG 401 – Professional Selling
  • MKTG 405 – Advertising & Promotions Strategy
  • MKTG 425 – Retail Marketing Strategy
  • MKTG 444 – Social Media Marketing & Analytics
  • MKTG 445 – Global Marketing
  • MKTG 450 – Visual Marketing
  • MKTG 455 – Strategic Internet Marketing
  • MKTG 462 – Marketing for Entrepreneurs
  • MKTG 465 – Managing Services Marketing
  • MKTG 475 – Export/Import Strategies
  • MKTG 485 – Multicultural Marketing

Specializations

Creative Marketing
  • MKTG 405 – Advertising & Promotions Strategy
  • MKTG 444 – Social Media Marketing & Analytics
  • MKTG 455 – Strategic Internet Marketing
  • MKTG 450 – Visual Marketing
Digital Marketing
  • MKTG 425 – Retail Marketing Strategy
  • MKTG 444 – Social Media Marketing & Analytics
  • MKTG 450 – Visual Marketing
  • MKTG 455 – Strategic Internet Marketing
Entrepreneurial Marketing
  • MKTG 401 – Professional Selling
  • MKTG 405 – Advertising & Promotions Strategy
  • MKTG 455 – Strategic Internet Marketing
  • MKTG 462 – Marketing for Entrepreneurs
General Marketing
  • MKTG 370 – Consumer Behavior
  • MKTG 401 – Professional Selling
  • MKTG 405 – Advertising & Promotions Strategy
  • MKTG 455 – Strategic Internet Marketing
Global Marketing
  • MKTG 445 – Global Marketing
  • MKTG 475 – Export/Import Strategies
  • MKTG 485 – Multicultural Marketing
  • MKTG 405 – Advertising & Promotions Strategy
Psychology & Marketing
  • MKTG 370 – Consumer Behavior
  • MKTG 379 – Marketing Research Methods
  • MKTG 444 – Social Media Marketing & Analytics
  • MKTG 485 – Multicultural Marketing
Social Sector Marketing
  • MKTG 401 – Professional Selling
  • MKTG 405 – Advertising & Promotions Strategy
  • MKTG 455 – Strategic Internet Marketing
  • MKTG 465 – Managing Services Marketing

If you are interested in learning more about the marketing minor, please contact:

Neil Granitz
Vice Chair and Professor, Department of Marketing
657-278-3646
ngranitz@fullerton.edu