Mihaylo management and entrepreneurship alumnus Jason Liu ’13 has established Fountain Valley-based Alpha Greek Apparel, which creates customized clothing and accessories for Greek-letter fraternities and sororities at colleges and universities nationwide. Liu discusses his business and gives advice for entrepreneurial students.

College and university fraternities and sororities require customized clothing and accessories to display and share their organizational pride. Mihaylo management and entrepreneurship alumnus Jason Liu ’13 recognized a need for customized products for these Greek-letter societies, which led him to establish Alpha Greek Apparel in August 2013. Based in Fountain Valley, the company, which services fraternities and sororities nationwide, now has a second location in Irvine.

Liu explains that he was active in CSU Fullerton Greek life while pursuing his bachelor’s degree, joining Zeta Phi Rho and serving as an executive board member for the Multicultural Greek Council. These experiences birthed his interest in establishing a business based on campus Greek life. “As I progressed through my business entrepreneurship classes, I started to think about how I could utilize this vast Greek network,” he says. “I thought about products that everyone within the Greek community needed and as a result, Alpha Greek Apparel came to be.”

Alpha Greek Apparel offers Greek-themed clothing in numerous styles and colors, appealing to various tastes. “Customers can bring in their own sweaters and accessories or order them through us,” Liu says. “Our apparel includes pullover hoodies, American Apparel zip-ups, crewnecks, tote bags and hats.”

The company has its own production site in Fountain Valley, minimizing outsourcing and thus permitting prompt execution of orders. It currently has four employees (two in each location), though Liu has high hopes for expansion in the future.

Liu provides advice to entrepreneurial-minded business students. “Do something that you are passionate about and love doing,” he says. “During peak season, I sometimes spend 10 to 12 hours per day at the shop and work through Saturdays and Sundays. But I do not even feel like I am at work. I feel at home when I am at the shop, because I truly enjoy what I am doing.”

For more on Alpha Greek Apparel, visit their Yelp Page or call them at 714-833-6153.