Success Story: Christine Kampa '12

There are many great things I can say about the Entrepreneurship Program at CSUF: I learned a lot about how to start and run a business, the professors are engaging and helpful, the Student Consulting Projects provide you with a great deal of practical experience and the list could go on. While working my way through this program there was one benefit I was unaware of and that was that our program�s clients (and coaches too) use the Student Consulting Projects as a way to recruit students� like me!

One of the Student Consulting Teams I was on did a project for Anish Patel, owner of Ashtel Studios in Fontana, California. At the time, his company was developing a new line of toothbrushes and they wanted help marketing this product. During our first meeting with Mr. Patel we developed a list of deliverables that focused on different marketing key success factors.

Throughout the semester our team worked hard to develop a marketing strategy for the toothbrushes. Personally, I decided that I wanted to do a little extra work on this project because it was such a fascinating topic and I really respected Mr. Patel. I ended up calling many companies and interviewing them on ways to help Mr. Patel with international brand recognition.

By the end of the semester we had developed a thorough marketing plan that included ways to market a unique toothbrush Mr. Patel had created that plays Justin Beiber music while the person is brushing. Over the next few months I kept up-to-date with Mr. Patel�s progress and found out that he was going to launch other singing toothbrushes since the Beiber toothbrush worked so well.

Thanks to my tenacity and inquisitiveness, Mr. Patel offered me a job working for him. I am not only honored but very thankful that I now have the opportunity to work for him. I am also grateful to the CSUF Entrepreneurship Program because if it weren�t for this program none of this would have been able to happen. All of the program�s support and teachings are things that I will cherish for the rest of my life.