The exterior of a Panda Express location, one of thousands around the world.

In addition to hundreds of U.S. locations, including one on campus at the Titan Student Union, Panda Express currently has locations in Mexico, Puerto Rico, Canada, Guam, South Korea, the United Arab Emirates and Saudi Arabia. There are plans to expand further into these markets and open in India and Guatemala later this year.

With close to 1,900 restaurants domestically and globally, the Panda Restaurant Group, parent company of Panda Express, is seeking to expand globally while maintaining its commitment to charitable giving and empowering its associates. Executive Director of Panda Express International Douglas Stalgren and Senior Finance Manager Rachel Bai ’03 (MBA) talked Panda culture and company expansion at Mihaylo College on April 8.

When Andrew Cherng and his father Ming-Tsai founded the first Panda Inn Restaurant in Pasadena, Calif., in 1973, they would have never imagined the global growth of their restaurant brand. Andrew’s wife, Dr. Peggy Cherng, joined the company in 1983 to help systematize operations and overall business strategy. She and Andrew are currently co-chairs and co-CEOS of the company.

“For the first two and a half years, this company was not profitable,” said Rachel Bai ’03 (MBA), senior finance manager for Panda Restaurant Group, the largest Asian restaurant chain in the U.S. “By the end of this year, we’ll have more than 1,900 stores worldwide.”

Bai and Douglas Stalgren, executive director of Panda Express International, which spearheads the company’s global expansion, provided Mihaylo students with an inside look at their corporate culture and plans during an on-campus presentation on April 8.

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Poster for Centerchella, which connects Mihaylo College students with opportunities through the Centers of Excellence.

It’s all the rage – Centerchella is coming to campus on April 20. The event, which takes place in the Mihaylo Courtyard, will inform students of the opportunities offered by Mihaylo College’s Centers of Excellence.

It’s a riff off the miniature version of the annual music and arts festival at Indio’s Empire Polo Club, but with an academic twist. Students will enjoy free pizza, refreshments and music while exploring internship, career development and networking opportunities offered by seven of Mihaylo College’s student-based centers of excellence.

The free April 20 event, open to all Cal State Fullerton students, will be held at the Mihaylo Courtyard from 11:30 a.m. to 1:30 p.m. Centers represented include the Entertainment & Tourism Management Center, Center for Entrepreneurship, Center for Insurance Studies, Center for International Business, Center for Leadership, Sales Leadership Center and the Small Business Development Center (SBDC).

“CSUF students are intelligent and innovative people who are eager to create the next great business or movement, and all of our activities are aligned to help make that happen,” says Travis Lindsay, coordinator for Mihaylo’s Center for Entrepreneurship. “We look forward to starting CSUF students on their entrepreneurial journeys at the upcoming Centerchella event.”

The weather is not forecast to be as hot as it is out in the Coachella Valley, but it should still be warm – expect daytime temperatures in the mid-80s under sunny skies.

Mihaylo College grad Michael Willis and other volunteers at a home renovation project in La Habra, California.

Serve the Way (Sway) members volunteer with Habitat for Humanity Orange County in La Habra. Founded by entertainment and tourism management alumnus Michael Willis ’15 (third from left), the organization connects volunteers with charitable organizations.

From fishing rod business to mail-sorting company, Mihaylo alumni are busy developing innovative business concepts throughout Southern California and beyond.

Imagine a company that enables individual and corporate customers to manage their snail mail from their computers. Or a nonprofit that connects volunteers with opportunities to do good in the community. These are just some of the business models developed by Mihaylo alumni.

Following are 10 alumni-owned enterprises making an impact in Southern California and beyond.

Alpha Greek Apparel

With fraternities and sororities at colleges and universities nationwide requiring specialized apparel, management and entrepreneurship alumnus Jason Liu ’13 recognized a business opportunity. His company, Alpha Greek Apparel, founded in 2013, now provides custom Greek-themed clothing at locations in Fountain Valley and Irvine. “Do something that you are passionate about and love doing,” he says. “During peak season, I sometimes spend 10 to 12 hours per day at the shop and work through Saturdays and Sundays. But I do not even feel like I am at work. I feel at home when I am at the shop, because I truly enjoy what I am doing.” Read more.

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A diverse group of Cal State Fullerton students walking across campus on a sunny day.

With more than 8,500 students, Mihaylo College is one of the largest and most diverse business schools in the nation. Faculty and staff hope to better understand the needs and concerns of students through the new advisory board.

Mihaylo College’s new Student Advisory Board will give business students the opportunity to influence college policy and obtain leadership experience.

Would you like to help create a college that better serves its students? Student Advisory Board members will collaborate with staff and business leaders to support a college experience that prepares today’s business students for the contemporary economy

Megan Martinez, Mihaylo Career Development Advisor, hopes that the Student Advisory Board at Cal State Fullerton's Mihaylo College will help the college better serve its students.

Mihaylo Career Development Advisor Megan Martinez hopes the Student Advisory Board will help administrators better understand student perspectives when making decisions for the college.

“It is difficult to get students’ opinions on the decisions that we as administrators make every day,” says Mihaylo Career Development Advisor Megan Martinez ’13 (sociology). “We want the advisory board to be a diverse cross-section of the college, serving as a sounding board for decisions we have to make.”

Debuting next academic year, the board will consist of 12 to 15 business students, who are eligible to participate regardless of class level or units enrolled. Members will serve for one academic year and will be able to apply for subsequent terms.

Student board members will attend three meetings per semester and provide honest opinions on a variety of issues selected to better inform the college’s administration on student perspectives. Topics for discussion may include college operating hours, academic and vocational support programs and diversity issues.

Board members will have the opportunity to meet Dean Anil Puri and obtain a certificate of recognition from the college.

“This is one of the easiest ways to get involved, even if you have limited time,” says Martinez. “Not only will students have the chance to speak with high-level administrators, but they will also have opportunities to gain leadership skills, improve their résumés and make a difference in their college.”

To obtain an application, email mihaylosab@fullerton.edu. Students are encouraged to apply early as they will get first priority for interviews before the end of the semester. Applicants will complete an in-person interview with a member of the Student Success Team, which includes representatives of the various student programs.

The iconic Larry Bird logo of Twitter, the world's largest microblogging site.

While not exclusively a job-search tool such as LinkedIn, Twitter is a great tool in any student’s job-search portfolio. Image from Pixabay.

Twitter may not have the career search reputation of LinkedIn, yet it is a valuable tool for social media-adept millennials to get started in the workforce. Following are 10 tips on how to make your Twitter job-search-friendly.

With 320 million active users worldwide, Twitter remains one of the world’s premier social networking sites and the leading micro-blogging site. Since its founding on March 21, 2006, Twitter has shown its strength as a marketing, political campaign and entertainment tool and it can serve as a job-search platform as well.

Following are 10 tips on how to turn your Twitter into a job-search site.

  1. Make Sure Your Twitter Looks Professional

It should go without saying, but all your social networks – including Twitter – should look professional. Expect prospective employers and your current boss to view your account and make sure they get a good impression of you if they do.

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A Mihaylo College student receives advisement from a peer tutor on a term paper at the Mihaylo Tutoring Center.

A Mihaylo student receives assistance on a term paper at the Mihaylo Tutoring Center. Tutoring options are available on both college-specific and university levels.

As a Cal State Fullerton communications graduate student, a magna cum laude undergraduate and a blog writer at Mihaylo College, I am far from an expert, but I have learned a few things about writing successful term papers. Here are 10 tips from my personal experience.

Want to get an A on your term paper, but feel you are not a great writer? We all have strengths and weaknesses, but that does not mean you can’t write up academic papers that will impress your professor and serve as excellent portfolio pieces for your job search (or admission to graduate school or beyond).

Here are 10 tips I’ve learned from my classes.

Know the Basics of Report Structure

While assignments vary, most reports require an introductory thesis statement, a body that fleshes out your information or findings and a conclusion that summarizes your work and references. The thesis statement is particularly difficult for many students. For university-level work, your thesis should be at the end of your first or second paragraph. Your conclusion should refer back to your thesis, stressing its importance and demonstrating its relevance in light of the body you have provided.

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A person holds an iPad with the logos of major social networking sites.

The proliferation of social networks has provided new channels for corporate marketing and public relations activities. Mihaylo Accounting Professor Wei Jiang’s study notes that use of Facebook and Twitter show the clearest relationship to improved corporate finances. Image from Pixabay.

How does corporate use of social media correlate with financial performance? Mihaylo Accounting Professor Wei Jiang examines the impact in his recent study, “Do Social Media Matter? Initial Empirical Evidence.”

In the late 2000s, the U.S. economy was at its worst since the Great Depression, and the auto industry was particularly hard-hit. Two of the big three automakers – General Motors and Chrysler – had to take government bailouts to stay afloat. Yet Ford Motor Company not only weathered the crisis, but seemed to emerge stronger. At least part of the automaker’s secret was early and judicious adoption of social media. The company used pre-launch posts about its new cars, beginning with its Ford Fiesta. The content resulted in 58% brand awareness and more than 10,000 reservations before the model debuted.

From automakers to fast food to financial institutions, social media has emerged as the leading marketing platform for many businesses in the past few years, and for good reason – 73% of Americans had at least one social media profile in 2015, up from just 48% at the start of the decade. Recent data shows that 88% of companies include social media in their marketing strategies , including 81% of small and medium-sized businesses. How does the use of social media affect corporate financial performance?

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Ed Hart, director of Mihaylo College's Center for Family Business, presents a recognition to Tony Simmons, CEO of McIlhenny Company and keynote speaker at the 2016 Hall of Fame Awards.

Keynote speaker Tony Simmons, CEO of McIlhenny Company, left, is honored by Center for Family Business Director Ed Hart, right, at the Hall of Fame Induction Ceremony on March 15.

Mihaylo’s Center for Family Business held its second annual Hall of Fame Induction Ceremony on March 15, adding four peer-nominated businesses to its honor roll.

Mihaylo College’s Center for Family Business  has assisted Southern California family businesses in finding solutions to their individual challenges while expanding the college’s vast network. The center hosted its second annual Hall of Fame Induction Ceremony, presented by City National Bank at the Richard Nixon Presidential Library in Yorba Linda on March 15, adding five honorees to a prestigious circle of the best family enterprises, as nominated by their peers.

Center founders Dave and Judy Harman were given the Lifetime Achievement Award for their role in launching the center in 1995 with five founding members, four of whom are still active in the center. Harman accepted the award on behalf of herself and her late husband.

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The iconic Disney castle, a symbol of the company that employs 200,000 workers globally, including many CSUF students and alumni.

The Walt Disney Company is one of the world’s largest hospitality companies, with nearly 200,000 employees worldwide. Photo from Pixabay.

More than 7 million people are employed in the hospitality industry or related fields, which encompasses the hotel, casino, event-planning, restaurant and sports sectors. A panel of industry professionals, including entertainment and tourism management alumna Ashley Coleman ’14, shared tips for success with Mihaylo students.

From the breathtaking scenery of California’s Big Sur coast to the world-class hotels and restaurants of New York City, tourism is big business in the United States. There are more than 4 million hotel guest rooms across the nation, and tourists and visiting business professionals spend about $550 billion each year in travel in the U.S. More than 7 million Americans are employed in the diverse industry, which includes the operation of casinos, resorts, restaurants, sports facilities and theme parks, in addition to hotels.

The Southern California Tourism Market

Home to Hollywood, Universal Studios, Disneyland, Knott’s Berry Farm and miles of scenic beaches, Los Angeles and Orange Counties are among the nation’s leading tourism markets. In 2015, Los Angeles area tourism increased for a fifth consecutive year, to a record-breaking 45.5 million visitors, with the goal of 50 million annual visitors by 2020.

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The Cal State Fullerton Mihaylo College LinkedIn profile, which provides professional connections for students and alumni.As the world’s largest professional social network, LinkedIn offers unparalleled opportunities for job seekers. Explore these 10 strategies for success.

Wondering if LinkedIn should be part of your career development? Consider these statistics: As of October 2015, more than 400 million people used LinkedIn, including 107 million in the U.S. Every second, two people join the network. LinkedIn’s reported goal is to have 3 billion users – nearly half of the world’s population.  What’s more, 94% of recruiters use LinkedIn to research job candidates.

Following are 10 ways to optimize your use of LinkedIn to find a job.

1. Customize Your Profile URL and Perfect Your Headline

When you set up a LinkedIn account, your page’s URL will include your name as well as an unwieldy series of numbers and letters. You can make your profile easier for contacts to find by shortening your address to only include your name. To do this, log in to your account and select “update your public profile settings” beneath your image and title.

It is crucial that you have a rock-solid headline that sums up who you are and what exactly you are looking for.  Think about the search terms hiring managers will be searching with and be sure to include these phrases in your headline, which will garner you more targeted visits and better exposure.

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