A diverse group of students sitting, walking and talking in the James D. Woods Grand Foyer of the Steven G. Mihaylo Hall of Cal State Fullerton.

Cal State Fullerton is proud of its commitment to first-generation college students. Through leveraging on-campus resources, these students get the most out of their university experience.

A growing percentage of the Cal State Fullerton student body comprises first-generation college students. According to the university’s Institutional Research and Analytical Studies office, 31.5% of enrolled undergraduates in fall 2016 were first generation, up from 22.3% in fall 2005. Mihaylo College and the university offer support and mentoring to these students as they embark on their higher education journey.

Cal State Fullerton is about opportunity for all. This is reflected in the growing percentage of students who are the first in their families to go to college. Nearly a third of CSUF undergraduates in fall 2016 were the first in their families to receive any education beyond high school, while 57% of bachelor’s degree graduates were the first in their families to complete a degree at the university level according to the most recent 2013 statistics.

Laura Hopkins '17, a Mihaylo College accounting and finance undergraduate and first-generation college student.

Mihaylo Accounting and Finance student Laura Hopkins ’17 recognizes that on-campus involvement is vital for first-generation students such as herself. She is a student leader with Pi Sigma Epsilon and works on campus at Titan Shops.

“When you are a first-generation student, you may not have a support network at the university level through your parents,” says Laura Hopkins ’17, an accounting and finance undergrad. “Getting involved on campus in clubs and organizations allows you to build your own network and develop skills that aren’t taught in the classroom.”

Zaira Padilla ’17 (risk management-insurance) agrees that campus resources are vital. “As a first-generation student, on-campus organizations have given me insight that my parents and peers were not able to provide,” she says. “I have found the Educational Opportunity Program, the Center for Insurance Studies and Mihaylo Career Services to be invaluable during my time here. My greatest advice for freshmen is to read their student email, because many of the resources are sent right to your inbox.” Read More

A zoomed view into a smartphone dashboard showing social media icons.

Having a complete profile, yet maintaining brevity, is essential, as many of today’s recruiters view applicants’ online presence on mobile devices. Photo from Pixabay.

With 87% of recruiters finding LinkedIn to be the most valuable online resource for vetting potential candidates, it is essential to know what stands out and what hurts your chances. Here are five tips from the experts on how to enhance your LinkedIn, from Fastcompany.com.

  1. Have a complete profile.

No recruiter wants to look you up on LinkedIn and just see a few words under one section and nothing more. They expect to see concrete, thorough information about your education, work history, skills, volunteer experience and other activities. And needless to say, keep it up-to-date. Don’t have a LinkedIn that hasn’t been updated since you were a freshman.

  1. Have a good profile picture.

Don’t post a selfie or a cropped version of a photo with friends. Select a high-resolution headshot of yourself. Be sure to dress professionally and have an appropriate facial expression. Read More

Irina Arora '14, a Mihaylo College finance alumna and risk underwriting analyst and portfolio manager at Capital One Healthcare Finance.

“As with finance, the health-care industry has many niches,” says Irina Arora ’14 (finance), a risk underwriting analyst and portfolio manager at Capital One Healthcare Finance. “Choosing where you want to focus and acquiring knowledge of that sector through additional training will enhance your résumé.”

Mihaylo finance alumna Irina Arora ’14 is currently a risk underwriting analyst and portfolio manager at Capital One Healthcare Finance. She discusses her career, opportunities in finance related to health care, the impact of the Applied Securities Analysis Program (ASAP) on her success, and steps you can take to succeed in your career.  

Less than three years after earning her undergraduate finance degree, Irina Arora ’14 already has a successful professional career. After working as an equity derivatives analyst and controller at Goldman Sachs for more than one year, Arora landed her current position as healthcare cash flow underwriter and portfolio manager for Capital One Bank in Washington, D.C.

Following is a discussion with her about her personal journey and lessons that business students can apply to live their purpose.

What are the responsibilities of your current role at Capital One Bank?

My role as a senior underwriting analyst in the risk team is to conduct due diligence for our clients looking to buy companies in health-care industry sectors, such as hospitals, pharmaceuticals, medical devices and senior housing. Read More

Former CSUF President Mildred García poses with members of the business college community outside the Steven G. Mihaylo Hall in 2012.

Current CSUF President Mildred García is working to ensure that the university is an inclusive, empowering environment for the education of the next generation of professionals.

They have been at the forefront of the transformation of a small state college to a world-class university. Several of their names have left a permanent mark on campus. The seven individuals who have served as president or acting president of Cal State Fullerton have impacted hundreds of thousands of students, alumni and faculty. In honor of Inauguration Day, here is a look at the five men and two women who have led our university since its founding.

With a student population of about 40,000 and thousands of faculty and staff, leading Cal State Fullerton is similar to leading a small city. These are the individuals who have served as president and some of their accomplishments.

William Langsdorf, 1959-1970

Cal State Fullerton’s founding president was born in 1909 and grew up in Pasadena. He was president of Pasadena City College, a community college in Los Angeles County, when he accepted the position of president of the new California State College – Fullerton campus. During his tenure, the College of Business and Economics (now Mihaylo College) was founded and enrollment would grow from 454 to more than 15,000. In 1970, Langsdorf left the presidency to serve as vice chancellor for academic affairs for the California State University. He died in 2002 at age 93. Today, Langsdorf Hall, which contains classrooms, the university’s Career Center and various administrative offices, is named after him. Read More

Senior Univision staff and Cal State Fullerton officials at the grand opening of the CSUF bureau of the major Spanish-language media network.

Univision reporter and anchor Francisco Ugalde (second from left) and CSUF President Mildred García (third from left) at the grand opening of the university’s Univision News Bureau on the lower level of the Pollak Library. Photo by CSUF News.

Cal State Fullerton and Univision, the world’s largest Spanish language television network, have partnered to create a Cal State Fullerton Univision bureau, which opened on Dec. 15. The Spanish-language media market is transforming the communications industry, with related impacts on the business world.

Cal State Fullerton grants more bachelor’s degrees to Latinos than any other school in California, making the Hispanic media market an attractive growth area for the university. The CSUF Univision Bureau, featuring Univision reporter and anchor Francisco Ugalde, will give students the opportunity for internships, mentoring and broadcast experiences in a bilingual environment. The partnership will also increase the university’s outreach to Southern California’s diverse population by providing a forum for professors, guest speakers and others to reach out to the Orange County and Inland Empire Hispanic communities.

Facts on the Hispanic Media Market

With 55 million Hispanics making up 17% of the nation’s population and as the fastest-growing ethnic group in many communities, the opportunities for Hispanic media growth are evident. This translates into opportunities for marketers, advertisers and public relations practitioners to share their message with a bilingual audience.

The Hispanic market is changing as it grows. U.S. Hispanics are increasingly American born, and 62% speak only English or are bilingual. While readership and viewership of traditional media, such as print, radio and broadcast television, is stable or declining in the Spanish language market, the decline is not as steep as for the overall media market, and digital media presents a new field for Hispanic media expansion.

In 2015, U.S. Hispanic major-media spending was $7.83 billion, while the top 50 Hispanic marketers increased measured-media spending by 2.6% to $3.8 billion.

Careers in Hispanic Media

Thinking a job in media may be right for you? There are plenty of opportunities for business majors, as marketing is a key part of most for-profit media endeavors, and every organization needs accounting, finance and ISDS professionals.

Increasingly, ethnic media may be the best path for journalism professionals, because the field is outperforming the mainstream media. Communications professionals will need to have knowledge of Hispanic culture and the Spanish language, while also having the ability to communicate with both Hispanics and non-Hispanics in the business, government and nonprofit sectors.

The Los Angeles area is one of the foremost Hispanic media markets in the U.S. with major offices of the domestic Spanish television networks Telemundo and Univision as well as branches of international outlets like TV Azteca. Large Spanish-language advertising and PR firms, such as Havas Formulatin, have major offices in the region.

For More Information

For more on media career opportunities in the Hispanic market, visit Cal State Fullerton’s College of Communications Latino Communications Initiative’s Facebook page or reach out to Director Inez González at 657- 278-2826 or igonzalez@fullerton.edu. The College of Communications offers several minors that match well with business degree programs such as marketing.

The homepage of the newly-redesigned Cal State Fullerton website welcomes users in January 2017.

Cal State Fullerton is welcoming 2017 with a redesigned website and student portal tailored for the connected, on-the-go world today’s students are used to.

Cal State Fullerton has released a slick new portal for students. Perhaps the most exciting feature is the ability to see parking space availability by structure on the main page.

Every minute counts when you are searching for parking on campus. Knowing which structures to avoid and which ones to aim for can make the difference between idling in your car waiting for someone to vacate their spot and smoothly rolling into your space and heading to class.

But the new CSUF portal is about more than parking information. The new dashboard lets you see where computers and study rooms are available at the Pollak Library and get the latest details on university events and social media on one convenient page.

Take a look at the Cal State Fullerton website, and you will notice some major changes since you finished your classes last semester. The new, easy-to-navigate homepage will completely replace the old site by mid-February. But the homepage is just the start of the new experience. Login to your student portal for a look at Titan web 2.0.   Read More

Handbags and accessories in a retail store.

The 2016 holiday season set records for online sales, though mid-priced brick-and-mortar stores suffered, with several companies announcing closures at the end of the year. Photo from Pixabay.

The 2016 holiday shopping season was a success for American retailers, yet there was a large disparity between online sales, which surged 15% above last year’s figure, and traditional stores, which saw stagnant or declining traffic in many cases. 

The recent holiday shopping season was a good one for retailers, with anticipated growth of 4.9% from last year’s figures, the best growth rate since 2005. Total expected sales likely surpassed $1 trillion for the first time ever, with the average American adult spending $419.

Yet the retail world is changing as e-commerce grows in popularity. Many of the winners of this season were online retailers, such as Amazon.com, which saw their profits soar to record highs. Conversely, a number of longtime icons, including Macy’s, Kmart and Sears, announced major layoffs and store closings for the end of 2016.

Online Sales Surge

Cyber Monday has been with us for more than a decade, but this year’s entire shopping season had an online emphasis. While final figures might be a long time in coming, it is already obvious that Amazon experienced its best season ever, with more than 1 billion items shipped worldwide. The artificial intelligence voice-controlled Amazon Echo assistant was a major factor powering the company’s surge. Read More

A person holding an iPhone at arm's length, taking a photo of a cityscape.

It is with us wherever we go and serves as our personal assistant. Ten years after its debut, many of us can honestly say that we could never go back to a pre-iPhone society. Photo from StockSnap.io.

On January 9, 2007, the late Apple CEO Steve Jobs unveiled a next-generation smartphone with the ability to play music, receive calls and browse the internet. Dubbed the iPhone, the touch-screen device promised to be at the forefront of a revolution in mobile technology.

Ten years later, there have been nine generations of iPhone models, an average of about one per year. More than 1 billion have been sold, making up somewhere between 20% and 40% of the global smartphone market.

Here are 10 ways the iPhone has made its mark on our digital world. Read More

The ocean line The Queen Mary lies docked at the Port of Long Beach in Southern California on a clear day.

The Queen Mary harks back to the era of luxurious ocean travel. Photo from Pixabay.

Hosting one of the world’s busiest port facilities, the Long Beach area is also a great place to explore Southern California’s maritime culture, a vibrant downtown scene, shopping and hip restaurants. Here are five things not to miss on your next trip to Long Beach.

Long Beach is home to more than Cal State Long Beach, our university’s biggest collegiate sports rival. The community is also the site of one of the busiest ports in the world, handling much of the merchandise arriving from throughout the Pacific Rim. It can also be your gateway to a fun day or weekend.

Here are five things to put on your itinerary:

  1. Downtown Long Beach

The city’s compact and pedestrian-friendly downtown, including the harbor-front Promenade, is home to restaurants of every kind, shopping, nightlife and an arts district on Second Street. The center of action is Pine Avenue, a happening and hip place on weekends and evenings. While in downtown, check out the Long Beach Convention and Visitors Bureau at 301 E. Ocean Boulevard, Suite 1900, a great place to stop for information and directions. The district is easily accessible from Pacific Coast Highway (just take a left – south – onto Long Beach Boulevard) or the I-710 (exit on Ocean Boulevard). Read More

Mike Daniel, director of Lead SBDC, Dean Morteza Rahmatian and officials from Union Bank hold a large check in the Dean's Suite of Mihaylo College.

Lead SBDC Director Mike Daniel ’99 (center) and Mihaylo Dean Morteza Rahmatian (second from right) hold a $75,000 check from Union Bank. The grant provides small business owners with assistance in finding the funding needed to start or grow their enterprises.

A diverse community stretching from the beach towns to the Coachella Valley, Orange County and the Inland Empire has limitless potential for today’s entrepreneurs. The Cal State Fullerton chapter of the Small Business Development Center (SBDC), housed in Mihaylo College, provides training and support for local business and future startups. Director Mike Daniel ’99 discusses the center’s activities and how students can get involved.

With a combined population of about 7.5 million, Orange County and the Inland Empire comprise one of the most important economic regions in the United States. Opportunities abound for businesses focusing on agriculture, the supply chain, tourism, financial services, real estate and many other fields. Yet entrepreneurship is not easy, with high costs, regulations and the difficulty of developing competitive advantage preventing many businesses from achieving success.

Assisting Local Small Businesses

The Lead Small Business Development Center (SBDC) at Mihaylo College is committed to giving local small businesses the resources they need to realize their dreams through no-cost consulting, low-cost financing, training programs and access to experienced mentors in the community. The Mihaylo center oversees six off-campus service centers, including the Orange County SBDC, OC Hispanic SBDC, Inland Empire SBDC, Coachella Valley SBDC, Launchpad SBDC and the TriTech SBDC, that are attuned to the unique needs and challenges of the communities they serve. Recognizing the diversity of the community, the SBDC can assist clients in languages such as Spanish, Mandarin, Vietnamese and Farsi, in addition to English. The center’s many events and workshops, held at locations throughout the region, provide tips on topics such as export assistance, taxes and marketing.

Partially funded by the federal Small Business Administration (SBA) and hosted by Cal State Fullerton, the regional network has provided more than $350 million in capital infusion, created or retained more than 1,500 jobs, and led to the creation of 200 new businesses during 2016. Read More