Ed Hart, director of Mihaylo College's Center for Family Business, presents a recognition to Tony Simmons, CEO of McIlhenny Company and keynote speaker at the 2016 Hall of Fame Awards.

Keynote speaker Tony Simmons, CEO of McIlhenny Company, left, is honored by Center for Family Business Director Ed Hart, right, at the Hall of Fame Induction Ceremony on March 15.

Mihaylo’s Center for Family Business held its second annual Hall of Fame Induction Ceremony on March 15, adding four peer-nominated businesses to its honor roll.

Mihaylo College’s Center for Family Business  has assisted Southern California family businesses in finding solutions to their individual challenges while expanding the college’s vast network. The center hosted its second annual Hall of Fame Induction Ceremony, presented by City National Bank at the Richard Nixon Presidential Library in Yorba Linda on March 15, adding five honorees to a prestigious circle of the best family enterprises, as nominated by their peers.

Center founders Dave and Judy Harman were given the Lifetime Achievement Award for their role in launching the center in 1995 with five founding members, four of whom are still active in the center. Harman accepted the award on behalf of herself and her late husband.

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The iconic Disney castle, a symbol of the company that employs 200,000 workers globally, including many CSUF students and alumni.

The Walt Disney Company is one of the world’s largest hospitality companies, with nearly 200,000 employees worldwide. Photo from Pixabay.

More than 7 million people are employed in the hospitality industry or related fields, which encompasses the hotel, casino, event-planning, restaurant and sports sectors. A panel of industry professionals, including entertainment and tourism management alumna Ashley Coleman ’14, shared tips for success with Mihaylo students.

From the breathtaking scenery of California’s Big Sur coast to the world-class hotels and restaurants of New York City, tourism is big business in the United States. There are more than 4 million hotel guest rooms across the nation, and tourists and visiting business professionals spend about $550 billion each year in travel in the U.S. More than 7 million Americans are employed in the diverse industry, which includes the operation of casinos, resorts, restaurants, sports facilities and theme parks, in addition to hotels.

The Southern California Tourism Market

Home to Hollywood, Universal Studios, Disneyland, Knott’s Berry Farm and miles of scenic beaches, Los Angeles and Orange Counties are among the nation’s leading tourism markets. In 2015, Los Angeles area tourism increased for a fifth consecutive year, to a record-breaking 45.5 million visitors, with the goal of 50 million annual visitors by 2020.

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The Cal State Fullerton Mihaylo College LinkedIn profile, which provides professional connections for students and alumni.As the world’s largest professional social network, LinkedIn offers unparalleled opportunities for job seekers. Explore these 10 strategies for success.

Wondering if LinkedIn should be part of your career development? Consider these statistics: As of October 2015, more than 400 million people used LinkedIn, including 107 million in the U.S. Every second, two people join the network. LinkedIn’s reported goal is to have 3 billion users – nearly half of the world’s population.  What’s more, 94% of recruiters use LinkedIn to research job candidates.

Following are 10 ways to optimize your use of LinkedIn to find a job.

1. Customize Your Profile URL and Perfect Your Headline

When you set up a LinkedIn account, your page’s URL will include your name as well as an unwieldy series of numbers and letters. You can make your profile easier for contacts to find by shortening your address to only include your name. To do this, log in to your account and select “update your public profile settings” beneath your image and title.

It is crucial that you have a rock-solid headline that sums up who you are and what exactly you are looking for.  Think about the search terms hiring managers will be searching with and be sure to include these phrases in your headline, which will garner you more targeted visits and better exposure.

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Mihaylo College DishOne sales competition winners hold up the certificates of recognition they received for winning first place.

DishOne Sales Competition winners, from left, third-place Antonio Dominguez ’16, second-place Julia Chae ’19 and first-place Alex Leduc ’16.

A highlight of this year’s Business Madness Week was the DishOne Sales Competition, which gave students the opportunity to pitch their sales skills before two industry professionals while competing for scholarships.

“I wanted to develop sales skills for my career and personal life,” says Alex Leduc ’16 (international business). “I went to the training session never thinking I’d win first place and a $1,000 scholarship.”

The DishOne Sales Competition, part of this year’s Business Madness Week, involved five-minute sales pitches to two DishOne executives. Contestants played the role of sales representatives canvassing a residential neighborhood trying to convince people to switch to DishOne from DIRECTV. The top three winners received scholarship awards of $1,000, $750 and $500.

Julia Chae ’19 (management), who took home $750 as the second-place winner, believes that participating opened her eyes to her sales abilities. “It was fun and a great way to experience something that I didn’t think I would enjoy at all or be good at,” she said. “It was definitely eye opening and pushed me to open myself to things I normally wouldn’t do.” Antonio Dominguez ’16 (marketing) finished third, winning $500.  Not too shabby!

“All of our sales competitions are great opportunities for students to step outside their comfort zones in a non-threatening environment,” says Mark Mantey, co-director of Mihaylo’s Sales Leadership Center.

For more on the center, which offers training, competitions and networking opportunities for Mihaylo students, visit them online or on campus at SGMH 5357B on Tuesdays, Wednesdays or Thursdays from 8 a.m. to 3 p.m.

Attendees of the E3 2015 conference in Los Angeles admire a Mister Handy from Fallout 4.

A Mister Handy from Fallout 4 on display at last year’s E3 2015 at the Los Angeles Convention Center. The annual event features the latest in video gaming technologies. Photo from Wikimedia Commons.

Imagine getting paid to develop, design or market video games. The gaming industry employs more than 30,000 people and the field is growing rapidly. Here’s a look at positions in the industry.

It’s not all just fun and games – the video game industry is big business. Global sales were estimated at $111 billion in 2015, and the industry employs more than 30,000 people in the U.S., with California having the largest share, according to a recent Entertainment Software Association industry report. The state’s video game industry has grown by 8.8% annually in recent years, even including the worst years of the Great Recession. The popularity of video games tells the story: 160 million video and computer games sold in 2013, which is more than one for every two U.S. residents.

The average compensation for a software industry employee is $95,000 and there are positions available that correspond to a wide range of majors and interests.

Mihaylo Career Services sponsored a panel discussion on March 7 to give students a look at the industry and the positions available. The panel included Cal State Fullerton alumni Danny Flannagan ’08 (sociology), associate technical recruiter for Blizzard Entertainment, and Dorothy Ferguson ’87 (child psychology and business administration), head of business development, publishing and licensing for Wargaming.net.

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Two young women talk at the Mihaylo College Tutoring Center, which provides peer advising for Cal State Fullerton business students facing difficult coursework.

The Mihaylo Tutoring Center assists students with some of the toughest business courses that sometimes act as roadblocks, preventing timely graduation.

A university-level business education can be challenging. Thankfully, Cal State Fullerton offers many tutoring resources to help every student rise to his or her potential.

Having trouble with the math for that business calculus course? Worried about how you’ll write a 15-page report for your business communications professor? Have no fear, because Cal State Fullerton offers numerous tutoring resources across a wide range of subjects to assist students in finishing their programs on time and with good grades.

Following are some of the options available to students:

Mihaylo College Tutoring Center

Business students have some unique academic hurdles, but the student staff at the Mihaylo College Tutoring Center (SGMH 2404) is up to the challenge. The center offers assistance with accounting, business writing, economics, finance and information systems prerequisites. They also offer break-out rooms, which can be reserved for a quiet and private place for group study assignments. The center is open during the semesters Monday through Thursday from 9 a.m. to 7 p.m. Brief appointments through Skype are available on Mondays from 7 to 9 p.m. For more information, contact 657-278-2704 or mcbetutoring@fullerton.edu.

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Students climb on an indoor rock climbing edifice at Cal State Fullerton's Student Recreation Center, which is financed through ASI.

Students scale the rock-climbing wall at the Cal State Fullerton Student Recreation Center. Funding for the facility is part of the ASI budget, which is allocated by representatives elected in student government elections.

The annual CSUF ASI elections for student president, vice president and board of directors will be held March 15 through 17. Elections Commissioner Jesenya Magana ’16 discusses the importance of voting and updates to the elections process.

It may not be the race for the White House, but there is a lot at stake in Cal State Fullerton’s student government elections. With an $8.8 million expense budget, the president, vice president and board of directors of Associated Students Inc. (ASI) help determine the use of fees students pay each semester, represent students as advisors and advocates on various committees, and coordinate extracurricular events. Initiatives and activities funded by the ASI budget include each of the eight college-specific inter-club councils, including Mihaylo’s Business Inter-Club Council, the Children’s Center, scholarships and Cal State Fullerton’s state-of-the-art Student Recreation Center.

“As a student, you are already a part of ASI by paying your fees,” says Elections Commissioner Jesenya Magana ’16. “By voting, you are doing your job as an engaged Titan by taking action on many important decisions.” Magana, a public relations major, oversees a team of four students charged with increasing awareness and event planning for this year’s elections.

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Tantalizing breads, muffins, croissants and other baked goods at 85 C, within walking distance of Cal State Fullerton.

Delicious baked goods beckon at 85°C, a great place for a coffee, tea, bagel or dessert.

Living on campus? Want a bite to eat between classes and don’t want to struggle with finding a parking space again? The neighborhood around CSU Fullerton has numerous tasty and low-cost dining options. Following are 10 off-campus places to eat within one mile of Mihaylo College.

CSU Fullerton offers a number of dining options – Carl’s Jr., several Starbucks locations, a diverse food court at the Titan Student Union, the Nutwood Café and LH Express.

But there are dozens of additional options within walking distance of campus. Following are 10 diverse culinary options within one mile of Mihaylo College.

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The board of directors of Cal State Fullerton's Business Inter-Club Council dance to music at Business Madness Week in 2015.

The student board of directors of the Business Inter-Club Council celebrate the opening of Business Madness Week. The annual event equips students for career success and features speakers, networking opportunities and the annual Business Pageant.

Cal State Fullerton’s annual Business Madness Week begins Feb. 29, providing students with a chance to develop essential skills, network and compete for scholarships.

Want to be equipped for success in today’s workforce? Join thousands of fellow Cal State Fullerton students next week for a chance to hear from guest speakers and search for careers at this year’s Business Madness Week, beginning Feb. 29.

“Not only will the events be educational, they all have elements of challenge and excitement,” says management major Hannah Chapman ’16, president of the Business Inter-Club Council (BICC), which sponsors the week. “To mention a few highlights, students will be able to compete for scholarships, converse with alumni, watch a talent show, improve their life and career plans, play with puppies, meet company representatives and enjoy great food.”

Among the must-see events:

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Mihaylo College marketing student Tiffaney Youngblood, founder of the Brave Little Ones faith-based children's clothing line, poses at a sandy beach.

Tiffaney Youngblood (marketing), founder of the Brave Little Ones children’s clothing line, donates $1 of each sale to Under His Umbrella, a nonprofit that benefits children in Africa.

Encouraged by guest speakers in her marketing course, Tiffaney Youngblood ’16 (marketing) established Brave Little Ones, a children’s clothing line, last year. She discusses her inspiration, business model and advice for student entrepreneurs.

Tiffaney Youngblood ’16, a senior at Cal State Fullerton’s Mihaylo College of Business and Economics,  knew she wanted to launch a business that would make a positive impact in the lives of children. She had considered writing children’s literature or even starting an orphanage.

In April 2015, she launched Brave Little Ones, a kids’ clothing line, after being inspired by guest speakers and Mihaylo alumni and brothers James ’14 and Ryan Fratzke ’14 (marketing), who spoke to her MKTG 351 – Principles of Marketing course.

Humble Beginnings and Bold Plans for the Future

“During the class, I wrote down five things that I would like to accomplish,” recalls Youngblood. “I narrowed it down to one I wanted to do first, which was starting a children’s clothing company. I spent that night doing online research on how to start this business.”

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