Covering topics ranging from business news to the latest celebrity gossip to international travel, blogs are an inexpensive but versatile way to communicate and build your personal brand. Here are seven reasons why college students should consider starting their own blog on business-related topics.
- Blogs provide a portfolio piece for your career.
Particularly if you are studying marketing, public relations or journalism, demonstrating your communication abilities is a big plus when you interview for jobs. Blogs provide a strong portfolio piece, which you can easily share with a link by email and reference on your LinkedIn profile and résumé.
- Your blog is an opportunity to showcase your knowledge of a particular academic subject.
In contrast to the teaching and group project focus of undergraduate degrees, most graduate and doctoral programs have a strong research or individual project emphasis, with writing being an integral component of many courses. Maintaining a blog in your desired career field will help keep you on top of the subject matter, while demonstrating your understanding and interest. Read More