Students climb on an indoor rock climbing edifice at Cal State Fullerton's Student Recreation Center, which is financed through ASI.

Students scale the rock-climbing wall at the Cal State Fullerton Student Recreation Center. Funding for the facility is part of the ASI budget, which is allocated by representatives elected in student government elections.

The annual CSUF ASI elections for student president, vice president and board of directors will be held March 15 through 17. Elections Commissioner Jesenya Magana ’16 discusses the importance of voting and updates to the elections process.

It may not be the race for the White House, but there is a lot at stake in Cal State Fullerton’s student government elections. With an $8.8 million expense budget, the president, vice president and board of directors of Associated Students Inc. (ASI) help determine the use of fees students pay each semester, represent students as advisors and advocates on various committees, and coordinate extracurricular events. Initiatives and activities funded by the ASI budget include each of the eight college-specific inter-club councils, including Mihaylo’s Business Inter-Club Council, the Children’s Center, scholarships and Cal State Fullerton’s state-of-the-art Student Recreation Center.

“As a student, you are already a part of ASI by paying your fees,” says Elections Commissioner Jesenya Magana ’16. “By voting, you are doing your job as an engaged Titan by taking action on many important decisions.” Magana, a public relations major, oversees a team of four students charged with increasing awareness and event planning for this year’s elections.

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Tantalizing breads, muffins, croissants and other baked goods at 85 C, within walking distance of Cal State Fullerton.

Delicious baked goods beckon at 85°C, a great place for a coffee, tea, bagel or dessert.

Living on campus? Want a bite to eat between classes and don’t want to struggle with finding a parking space again? The neighborhood around CSU Fullerton has numerous tasty and low-cost dining options. Following are 10 off-campus places to eat within one mile of Mihaylo College.

CSU Fullerton offers a number of dining options – Carl’s Jr., several Starbucks locations, a diverse food court at the Titan Student Union, the Nutwood Café and LH Express.

But there are dozens of additional options within walking distance of campus. Following are 10 diverse culinary options within one mile of Mihaylo College.

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The board of directors of Cal State Fullerton's Business Inter-Club Council dance to music at Business Madness Week in 2015.

The student board of directors of the Business Inter-Club Council celebrate the opening of Business Madness Week. The annual event equips students for career success and features speakers, networking opportunities and the annual Business Pageant.

Cal State Fullerton’s annual Business Madness Week begins Feb. 29, providing students with a chance to develop essential skills, network and compete for scholarships.

Want to be equipped for success in today’s workforce? Join thousands of fellow Cal State Fullerton students next week for a chance to hear from guest speakers and search for careers at this year’s Business Madness Week, beginning Feb. 29.

“Not only will the events be educational, they all have elements of challenge and excitement,” says management major Hannah Chapman ’16, president of the Business Inter-Club Council (BICC), which sponsors the week. “To mention a few highlights, students will be able to compete for scholarships, converse with alumni, watch a talent show, improve their life and career plans, play with puppies, meet company representatives and enjoy great food.”

Among the must-see events:

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Mihaylo College marketing student Tiffaney Youngblood, founder of the Brave Little Ones faith-based children's clothing line, poses at a sandy beach.

Tiffaney Youngblood (marketing), founder of the Brave Little Ones children’s clothing line, donates $1 of each sale to Under His Umbrella, a nonprofit that benefits children in Africa.

Encouraged by guest speakers in her marketing course, Tiffaney Youngblood ’16 (marketing) established Brave Little Ones, a children’s clothing line, last year. She discusses her inspiration, business model and advice for student entrepreneurs.

Tiffaney Youngblood ’16, a senior at Cal State Fullerton’s Mihaylo College of Business and Economics,  knew she wanted to launch a business that would make a positive impact in the lives of children. She had considered writing children’s literature or even starting an orphanage.

In April 2015, she launched Brave Little Ones, a kids’ clothing line, after being inspired by guest speakers and Mihaylo alumni and brothers James ’14 and Ryan Fratzke ’14 (marketing), who spoke to her MKTG 351 – Principles of Marketing course.

Humble Beginnings and Bold Plans for the Future

“During the class, I wrote down five things that I would like to accomplish,” recalls Youngblood. “I narrowed it down to one I wanted to do first, which was starting a children’s clothing company. I spent that night doing online research on how to start this business.”

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Gary Green '80, a Southern California banking executive and Mihaylo College alumnus active in the Executive Council.

Commercial banking executive and Mihaylo alumnus Gary Green ’80 (finance) has supported his alma mater through involvement in the Mihaylo Executive Council, business education programs and planning university events.

Mihaylo finance alumnus and commercial banking executive Gary Green ’80 will be honored at Cal State Fullerton’s annual Vision & Visionaries event on Feb. 20 for his involvement with his alma mater and the Orange County community. 

When Gary Green ’80 (finance) graduated from the Cal State Fullerton business program, he embarked on a decades-long commercial banking career, yet he never lost his passion for his alma mater.

“Cal State Fullerton has equipped me with knowledge that has served as a strong foundation for my career,” he says. “In turn, my success has given me the opportunity to positively impact today’s students.”

Currently executive vice-president and Orange County manager for commercial banking at California Bank & Trust, Green oversees four retail branch offices and two commercial loan centers. In light of the rash of foreclosures and bankruptcies that accompanied the Great Recession, he has been influential in supporting financial literacy outreach, ensuring that consumers and local business leaders are making calculated and informed choices that will benefit the local economy.

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Mihaylo College MBA students pose in front of the Intel logo during their visit to the company's facility in Saigon, Vietnam, in early 2016.

Mihaylo MBA students learned about Vietnam’s rapidly-expanding high-tech manufacturing sector during their January visit to the Intel facility in Saigon. The nation is experiencing rapid economic growth as it attracts foreign investment.

A group of Mihaylo MBA students visited Vietnam in January to experience the interconnected economies of the Pacific Rim. Their visit to Vietnam afforded a firsthand look at a rapidly-expanding transition economy with emerging business opportunities.  

Vietnam is among the fastest-growing economies in the world, rapidly transforming into a regional and global leader in attracting and retaining foreign investment in coming years. The country has enjoyed one of the highest GDP growth rates in the world over the past decade, reaching 6.5% in 2015, with industry and construction powering the nation’s expansion.

Vietnam’s rapid expansion is fueled by foreign direct investment (FDI) in manufacturing as companies relocate their operations to the nation from China in favor of Vietnam’s lower labor costs. FDI reached $10 billion in 2014 and was likely about $12 billion in 2015.

Experiencing Vietnam’s Dynamism

Experiencing a vibrant global business environment is a valuable learning opportunity for Mihaylo MBA students. This group of students visited Vietnam’s largest city Saigon, officially known as Ho Chi Minh City, as part of their study tour of Asia this January. Their tour of the modern metropolis of more than 8 million people included panel discussions and meetings at local businesses, including a stop at Intel Vietnam, the world’s largest computer chip plant, representative of Vietnam’s expanding technology industry. More than 80% of the company’s latest central processing unit (CPU) model have been made in the country. While meeting senior leaders at Intel, students gained a better understanding of the unique challenges facing businesses in Vietnam as well as opportunities for future growth.

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A group of Mihaylo College students pose beneath the Great Wall of China during a study abroad trip in 2015.

Mihaylo students at the Great Wall of China in 2015. They visited Tianjin, Shanghai and Beijing during their tour of the world’s second-largest economy.

Looking to expand your résumé this summer? Consider exploring the world through CSU Fullerton’s study abroad opportunities, which provide a firsthand look at dynamic economies and developing markets.

In today’s interconnected world, experiencing the global economy firsthand can give you a major leg up on academic and professional development. Here’s five reasons you should consider studying abroad this year.

  1. Study abroad improves your employment prospects.

According to IESAbroad, 97% of college students who studied abroad found employment within one year of graduation, compared with 49% of graduating students generally. “There is no profession in 2016 and beyond that doesn’t have an international component,” says Jack Hobson, director of CSU Fullerton’s Study Abroad programs. “Graduating students are entering one of the most complex and competitive work environments that the U.S. has seen in many decades.  They must find ways to quickly set themselves apart from the many other applicants for professional positions as well as graduate school admission. Study abroad is one of the ways students can demonstrate a willingness to go the extra mile, place themselves in unfamiliar environments and explore who they really are.”

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A young woman ponders her financial future as she looks at a plastic piggybank.

Mihaylo Finance Associate Professor Ajay Bhootra recommends that business students develop a versatile savings and investment plan for use throughout the market cycle. Image from Pixabay.

Stock market investments, such as mutual funds, play an important role in the financial portfolios of millions of Americans. Mihaylo Finance Associate Professor Ajay Bhootra discusses his studies of mutual fund performance and investor reaction to risk.

In today’s world of 401(k) retirement plans, health savings accounts and educational savings plans, many Americans strive for a diversified investment portfolio that will maximize the ups of financial markets and minimize the downturns. Mutual funds are among the most popular investment choices.

Mihaylo Finance Associate Professor Ajay Bhootra examined mutual fund performance in his 2015 study, “Mutual Fund Performance: Luck or Skill?” “The bulk of evidence points to a mediocre average performance for these funds. In fact, the evidence suggests that a majority of these funds are unable to outperform their passive benchmarks,” says Bhootra. “Yet it is puzzling that the actively managed fund industry has experienced significant growth over the years.”

Skill, Luck, and Risk-Seeking Behavior

Bhootra examines whether the mutual funds that do outperform the market do so because of skill or chance. “While we are not the first to study this question, our research employs a statistical approach that has not been previously applied in this context,” he says. “Our key finding is that a small number of actively managed equity mutual funds do exhibit superior performance that is attributable to manager skill. Our evidence offers a rational justification for the existence and growth of these funds. Personally, I believe most investors are still better off investing in low-cost index funds, as identifying skilled fund managers is challenging.”

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The logo of Super Bowl 50 in 2016, one of the most-watched events in television history and one of the most-promoted events in American sports history.

The logo for Super Bowl 50, which will be played at Levi’s Stadium on Feb. 7, 2016.

The Super Bowl is often the most-watched television event of the year and with that distinction comes unparalleled advertising opportunities. Cal State Fullerton Marketing Professor Steven Chen discusses the marketing and cultural impact of the Super Bowl.

This Sunday, the freeways and city streets will be quiet as tens of millions of Americans gather with friends and family to watch the Denver Broncos and Carolina Panthers face off at Levi’s Stadium in Santa Clara, Calif., for Super Bowl 50, the golden anniversary of America’s defining annual sports championship.

“The Super Bowl is the king of sports events,” Mihaylo Marketing Professor Steven Chen says. “Nothing compares to its viewership, cultural impact and marketing scope in the U.S.”

In 2015, 115 million people watched Super Bowl XLIX, making it the most watched television broadcast in the nation’s history. By comparison, an average of only 14.7 million people watched each of the World Series games last year. “The Super Bowl is a one-game event, which adds to the excitement and interest level, compared to the multi-game championships for baseball, basketball and hockey,” he notes.

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Cal State San Bernardino students show their bare feet for TOMS One Day Without Shoes in 2012, which showcases the need for adequate footwear for the world's underprivileged.

Students at CSU San Bernardino participate in the TOMS’ One Day Without Shoes event on Apr. 10, 2012. The annual event raises awareness and support for the millions of people around the world, especially children, lacking access to adequate footwear. Image from Angela E. Rodriguez.

Many of today’s business students are not only focused on innovation but also philanthropy and social responsibility. Mihaylo Center for Entrepreneurship Director John Bradley Jackson discusses the trend toward socially responsible for-profit business models.

In 2002, Blake Mycoskie first visited Argentina while competing in the reality television program “The Amazing Race.” Returning to the South American country in 2006, he was struck by the poverty of the less-fortunate residents of the Buenos Aires area.

Combining his passion for helping others and entrepreneurial innovation, Mycoskie founded Playa del Rey-based TOMS Shoes, an enterprise world-renowned for its socially responsible “one-for-one” model, in which one pair of shoes is given to an impoverished child for each pair they sell to consumers. More than 50 million pairs of shoes have been donated through this program. As the company has grown, it has expanded its philanthropic efforts to include providing optometry care and sustainable drinking water solutions for residents of developing countries and sponsoring the annual One Day Without Shoes event, which raises awareness for the millions of people around the world without adequate footwear.

Giving Feels Good, But It’s Also Good for Business

“Giving feels good, but it’s also good for the bottom line. Charity is a viable growth strategy for a lot of companies,” Mycoskie says. “Our customers get excited to be a part of what we’re doing. If you ask anyone wearing TOMS how they first heard about us, most won’t mention an advertisement; they’ll say a friend told them our story.”

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