Zoot Velasco, the incoming director of the Gianneschi Center at Mihaylo College, which provides professional development and advising to Southern California organizations. With nearly two decades of leadership in the nonprofit and social enterprise sector, Zoot Velasco, the new director of Mihaylo College’s Gianneschi Center for Nonprofit Research, seeks to expand the college’s outreach to local organizations and provide an on-campus hub for innovation for Southern California public good and social enterprise entities.

When Zoot Velasco looks at American nonprofits, he sees a sector that is struggling, in spite of limitless potential for innovation and impact. Noting that 22.3% of the country’s GDP is in the nonprofit sector, yet only 20% of such organizations have a budget exceeding $1 million, Velasco hopes to lead a transformation in the industry.

“The 20% of successful organizations have figured out what works, while the 80% have not, and what works for the top 20% doesn’t necessarily work for the 80%,” he says.

Velasco says the “nonprofit” label is increasingly obsolete, with changes in tax laws and the growth of socially responsible for-profit models. “Social service is what defines a public benefit,” he says. “In the future, the term nonprofit will cease to be used, as the industry will focus on how to make public good relevant.” Read More

Mihaylo College grad Rachel Herzog '18 sings a humorous rap song at Cal State Fullerton's business college commencement on May 19, 2018. When Mihaylo College grad Rachel Herzog ’18 (entrepreneurship) put her thoughts on her Cal State Fullerton experience into the form of a rap song at commencement on May 19, local media took notice.

“There’s been sleepless nights, failures, stress and strife, but now we have a degree and we’ll be Titans for life,” sang Herzog, a President’s Scholar, to a cheering crowd of graduates, their families and university officials.

KTLA, whose call letters have been synonymous with in-depth local news coverage in the Los Angeles area for generations, featured clips of Herzog’s humorous melody, reaching thousands of viewers.

CSUF President Fram Virjee congratulated Herzog for her tribute to all things Mihaylo and Titan in a May 30 article in The Orange County Register. He even made his own attempt to rewrite his campus address into the rhyming words of a rap song.

Students; recent graduates; alumni of earlier generations; friends and family of Titans; and our network of faculty, staff and partners are sure to find a bit of their own Cal State Fullerton experience in Herzog’s entertaining commencement rap, shown in a brief one-minute video clip below.

Full Text of Rachel Herzog’s Commencement Rap

In just a few minutes, we’ll be alumni,
but before we go, we got to say goodbye.
Most of the time here has truly been bliss,
but there’s a thing or two that I just won’t miss.
Like finding a parking ticket on the windshield after class
and paying a million dollars for a parking pass.
No more Accounting 201 or Econ 315.
No more skinny green scantrons (you know what I mean).
It’s our time, it’s 2018, let’s go achieve our goals and really make that green.
Keep in touch, let’s not lose the friendships that we made.
And don’t let your knowledge of supply and demand fade.
Congratulations, it’s time for celebrations, and the great sensations of graduation.
Shout out to the faculty and staff today,
and all the friends and fam who helped along the way.
There’s been sleepless nights, failures, stress and strife.
But now we have a degree and we’ll be Titans for life!

Marisol Cardenas began her career and earned her undergraduate and graduate degrees at Cal State Fullerton. She now is an assessment professional at Cal Poly Pomona.For Marisol Cardenas ’09, ’14, a career in higher education started in a temporary job at Mihaylo College while a transfer student studying marketing. After serving as the college’s assessment coordinator for four years, she is now advancing in her career at Cal Poly Pomona, where she is serving as educational learning and assessment specialist for the Division of Student Affairs. Cardenas discusses her story and how working students can maximize their time at CSUF.

When Marisol Cardenas arrived at Mihaylo College in 2007, she was the mother of a nine-month-old child and commuted daily more than 80 miles round-trip. Over the next two years, she worked full-time on campus while maintaining a full-time course schedule. After earning her undergraduate degree, she pursued an M.S. in higher education from Cal State Fullerton, graduating in 2014.

More than a decade later, what began as a temporary job has blossomed into a career in higher education. Cardenas has helped incoming transfer students acclimate to university life in BUAD 300 – Professional and Career Development, and as assessment coordinator, she has worked to ensure that the college best educates its diverse student body.

As she starts a new assessment role at Cal Poly Pomona, she shares her advice for maximizing your career while still in college.

Advice for Working Students

Cardenas says her experience makes her empathetic to the challenges that many of today’s students face and hopes to devote her career to helping them succeed. “Many students in the Cal State system work full-time or at least 20 hours or more each week. It isn’t easy for many of them to balance their responsibilities,” she says. “There are a lot of sacrifices, but it is important to have a goal in mind, because that serves as a great motivator.”

While many working students may not see their current job as relating to their future, Cardenas says identifying transferable skills from entry-level or non-career positions can help students and graduates best develop their résumés. “In any job, you gain time management skills, oral communication and problem-solving abilities,” says Cardenas. “By balancing this experience with the resources available in school and having a goal in mind, students can best prepare for their futures.”

Starting Your Career at Cal State Fullerton

From student-assistant employment and non-student staff positions to on-campus customer service roles at Titan Shops and food establishments, there are a number of job opportunities available to Titans. Cardenas notes such roles can give students a jumpstart in their career while helping them prioritize their academics.

“Working at CSUF provides the flexibility of being on campus, making it possible to be more connected with the institution and its faculty and staff,” says Cardenas. “The college and university offer programs and structures for great support. All that I have achieved has been through the support of others. Additionally, on-campus supervisors are usually very supportive of your academic needs and goals.”

For more on job and career opportunities at Cal State Fullerton, visit the regularly updated Career Opportunities at CSUF page.

two job seekers submit job applications via a laptop computerAre you getting job-blocked by a robot?

When you have the right skills, relevant work experience, and a strong educational background, there is no reason you shouldn’t get the interview. Unfortunately, many qualified candidates never hear back about jobs that they are qualified for, and this is often because their résumés were automatically filtered out before even getting in front of human eyes. Learn about what “applicant tracking systems” are, and how you can optimize your résumé to avoid getting filtered out.

When it comes to the job search, there’s a generally accepted process: Look up a company you want to work for. Research that company. Find an open position that you qualify for. Fill out the application. Upload your résumé. And lastly, hope and pray that the hiring managers see it.

These days, the thing that’s standing between you and your dream company is called an applicant tracking system. And “hoping and praying” isn’t enough to get your résumé past it.

The Guardian at the Gate: Applicant Tracking Systems

An applicant tracking system (ATS) doesn’t actually “track” applications, as the name would imply. This type of software is a tool that many larger companies use to simplify and automate parts of the hiring process. It’s also a way for companies, even small to midsize businesses, to improve their online candidate experience. About 75% of companies use an ATS for their hiring process. Read More

Trevor Laudate and Blake Ruschman, alumni of Mihaylo College's ASAP program and founders of Side Skirt Ads.

Trevor Laudate (left) and Blake Ruschman have high hopes for SideSkirt Ads. “Our vision is to provide nationwide exposure for both large brands and smaller companies seeking to expand their presence.”

It seems like advertising is omnipresent in today’s society, but Mihaylo College finance alumni Blake Ruschman ’17 and Trevor Laudate ’17 recognized one prime location for ad space that had yet to be tapped: truck trailer skirts. The two have founded SideSkirt Ads, which connects businesses and causes seeking to reach larger audiences with trucking companies hoping for an auxiliary revenue source.

Next time you are stuck in traffic during your Southern California commute, take a look at the side skirts of the eighteen-wheeler in the next lane, and you might see a public service message to avoid drunk driving or a logo reminding you of your favorite coffee brand. The novel spot to reach audiences is the brainchild of Blake Ruschman ’17 and Trevor Laudate ’17, both Mihaylo finance alumni and grads of the college’s Applied Security Analysis Program (ASAP).

The two entrepreneurs, who met during their first week at Mihaylo College through Phi Kappa Tau fraternity, say SideSkirt Ads is not their first concept, but it has the greatest potential for success and innovation. “We saw the white space on the skirts as an actual white space in the outdoor advertising industry,” they say. “You are often told to look where no one else is looking when creating a business. But ironically enough, we are focusing where everyone is looking! Side skirts sit within inches of thousands of consumers who are on the road each day. With more than 50 square feet per skirt of eye-level open space per truck, this provides unmatched exposure.”

Getting the Concept on the Road

Having launched in January, finding clients is still an outbound process for SideSkirt Ads. “We’ve been focused on getting creative in our sales strategy,” says Ruschman. “A lot of our time is spent educating consumers on our platform and the process takes anywhere from a couple of weeks to a month, depending on the campaign size. We work closely with our clients to determine the most strategic markets for their campaigns, either regionally or nationally.” Read More

Mihaylo College students interned at The Safariland Group in spring 2018.This spring semester, a group of Mihaylo College undergraduate operations and supply chain seniors interned at The Safariland Group, an Ontario, California-based manufacturer of law enforcement protection products founded and owned by alumnus and donor Scott O’Brien ’77. This capstone course was developed by the CSUF Operations and Supply Chain Management professional board to give students applied experience in lean operations.

Students share the highlights of their internship experience, how it dovetailed with their academic program and the impact on their career objectives.

What encouraged you to take this internship with Safariland?

Jeff Burton ’18: I wanted to apply what I learned in the classroom to a real business scenario and gain experience and a deeper understanding of operations and the supply chain in a large-scale business application. My goals were to work with a team to achieve supply chain process improvement and see real-time results. The most important objective for me was to give as much of my input and effort toward our team’s project that I could possibly give during our meeting days. It succeeded in meeting these expectations with the impact that we made and what our team accomplished. Read More

Coffee lovers, unite! The Fullerton area is filled to the brim with great coffee shops, and we’re spilling the beans on which ones are our favorites. No, I’m not talking about the Starbucks in Mihaylo. These coffee shops serve up more than just your regular cup of Joe. They offer latte art, decadent pastries, and a comfortable place to sit and get some work done.

Plan your caffeine schedule accordingly, because you’ll want to visit all six of these coffee shops near Cal State Fullerton before the end of the week.

1. Bodhi Leaf Coffee Traders

If you watch the television show “The Profit,” you might have heard of this place before.

Bodhi Leaf’s original location is in Orange, but this incredibly popular café opened up another shop in Placentia last year. And it is only a few streets away from campus!

At Bodhi Leaf, you can enjoy high-quality specialty coffee at a reasonable price. They pride themselves on providing a farm-to-cup experience, roasting the coffee beans daily at their warehouse in Orange. Customers love the rustic décor and warm atmosphere, but not as much as they love the drinks.

Pour-overs are a popular choice at Bodhi, especially among the more distinguished coffee drinkers. It is a cleaner, more refined cup of coffee than you would get at your usual chain. And for those who prefer espresso drinks, the lattes are strong in flavor, and not too sweet.

Go here for: the pour-overs.  Read More

Vic Hausmaninger '64, founding partner of Orange County-based HBLA Certified Public Accountants Inc. and an active alumnus of Cal State Fullerton's business program.

“It might come as a surprise that I don’t like accounting; I like business,” says Vic Hausmaninger ’64. Photo from HBLA

For more than 50 years, Vic Hausmaninger ’64 (accounting and finance) has been a leader in supporting Mihaylo College’s business program, serving as the founding president of the Executive Council, a member of the Accounting Advisory Board and the President’s Advisory Board, and representing the college in the business community. He is part of the Mihaylo College/Orange County Business Council committee that sponsors the annual Woods Center for Economic Analysis and Forecasting Economic Forecast, utilizing the research of the center and attended by leading business executives from throughout Southern California.

Hausmaninger is the founding partner of HBLA Certified Public Accountants Inc., an Irvine-based CPA firm offering business advisory and consulting services, strategic financial planning, executive mentoring, auditing, tax support, and tax planning and compliance services.

He discusses his commitment to his alma mater, his accounting career, and advice for students and recent grads on getting started and giving back

How is your personal story connected with your desire to give back?

My family and I were immigrants from Austria, who came to the United States a decade after World War II. When we arrived in Anaheim, we had very little earthly belongings and most essentials, including clothing and furniture, were donated to us. I am sure you can understand that, as I look back, I am very appreciative of America and the opportunities it has provided for me and my family.  Read More

Katherine Gwaltney ’18 (marketing) and Rachel Herzog ’18 (entrepreneurship) will address graduating Mihaylo College students at commencement this Saturday.

Graduating seniors Katherine Gwaltney ’18 (marketing) and Rachel Herzog ’18 (entrepreneurship) look back on their years at Mihaylo College as a time of forging career paths, actively engaging in student organizations, achieving academic excellence and making a positive impact on the lives of other Titans.

With advice and inspiration for the class of 2018, Gwaltney will address students at the 8 a.m. ceremony, while Herzog while speak at the 5 p.m. event.

Katherine Gwaltney '18, one of the two commencement speakers at the 2018 Mihaylo College at CSUF graduation. Katherine Gwaltney ’18: From Titan to Tech Companies

Gwaltney, who will begin an account executive role at Google Inc. in Ann Arbor, Michigan in July, held an enterprise account development manager intern role with Adobe in the San Francisco Bay Area last summer. She has been active on campus with Associated Students Inc. (ASI), the American Marketing Association and Zeta Tau Alpha, as well as serving as a senior resident advisor.

Drawn to the innovation of the tech companies, her Adobe internship played a pivotal role in helping Gwaltney identify her career aspirations. “At the end of my internship, I was sure I wanted to do marketing or B2B sales at a tech company but was unsure of how this would play out,” she says. “I quickly found that I would need to be one of the hardest-working people in the room to stand out. The learning curve was huge! I also saw how relationship-building is at the core of business.” Read More

Side view of Mihaylo College building and fountainMihaylo College has launched a new marketing minor, which provides insights into the research, communications, product development and delivery that is the lifeblood of contemporary organizations. Launching in fall 2018, the program will expand the focus of business majors of other concentrations and provide a strong marketing background for students from other colleges.

According to the U.S. Department of Labor’s Bureau of Labor Statistics, careers in marketing are a growth area in the American economy, expected to yield high-paying and enriching positions that will form an essential function in companies and organizations across all industries. The need for marketing education is even more apparent when considering that, regardless of career path, all professionals must market their personal brand.

With a minor from Mihaylo College’s Department of Marketing, which will debut in fall 2018, students will pursue specializations in general marketing, digital marketing, global marketing, creative marketing, psychology and marketing, and social sector marketing, providing a foundation that dovetails with many fields of study and can be customized to meet individual professional objectives.

All students will take an introductory MKTG 351 – Principles of Marketing course, which will be supplemented with four electives or a four-course specialization. A list of specializations appears below. Read More