Jennifer Chandler, Mihaylo College associate professor of management, has conducted research on co-creation on Twitter in video game console launches.

“I believe that the single platform that will dominate all households will be what we currently know as the gaming console,” says Jennifer Chandler, Mihaylo College associate professor of management, who has conducted research studies on service innovation, technology and the development of user-centric service systems.

The faculty of the Mihaylo College graduate programs are dedicated to excellence in teaching and research in their fields, providing cutting-edge perspectives to contemporary trends transforming the business community, economy and society.

Jennifer Chandler, associate professor of management and director of Mihaylo Graduate Programs, and Assistant Professor of Marketing Yuna Kim co-authored a recent study in which they look at the role Twitter plays in conversations among fans during product launches, specifically focusing on the launches of the PlayStation 4 and Xbox One video game consoles.

The study looks at shared language, such as words like “kinect” and “bundle” that were frequently used when discussing console launches on Twitter, to discover how brands can best listen and respond to the desires of their audience when launching a product.

The study promises to guide company managers and marketers, as well as academic researchers, in understanding how social media can open an unprecedented two-way communication model between consumers and the makers of the products they seek. Read More

The Honda Center, home of the Anaheim Ducks NHL hockey team in Anaheim, California.

While the Anaheim Ducks pass the puck, the team’s social media staff are busy engaging with fans and building the Ducks’ brand and outreach – and keeping the seats in this 18,000-seat arena full. “We are the first ones to break news, have distinctive content such as viral videos of players, and shared content with fans,” said Adam Brady, director of new media and publications. Photo from Wikimedia Commons

Adam Brady, director of new media and publications for the Anaheim Ducks, and Social Media Producer A.J. Manderichio provide an inside look at the NHL team’s social media and how to score a winning goal in your digital marketing career.

The Anaheim Ducks are stars on social media with a growing following of more than 1.5 million across their three main accounts on Twitter, Instagram and Facebook. Having informative, engaging and timely content is an integral component of the team’s outreach to the Southern California community and beyond.

At the helm of the team’s social media footprint are Director of New Media and Publications Adam Brady and Social Media Producer A.J. Manderichio, who visited the CSUF campus in April for CommWeek, an annual speaker series sponsored by the College of Communications. The series covers topics of interest to students of all majors seeking to develop a career path or skills in marketing, public relations, advertising, journalism, strategic communications or related fields.

Adam Brady, director of new media and publications for the NHL franchise Anaheim Ducks.

“Our goals are to keep our fans and potential new followers informed and entertained while providing two-way communication between our staff and followers and fans,” said Adam Brady. Photo from CSUF College of Communications

The Ducks’ Social Media Strategy

“Our goals are to keep our fans and potential new followers informed and entertained while providing two-way communication between our staff and followers and fans,” said Brady. “Everything a team does on social media is to connect with diehard fans, but also get new fans.”

Manderichio noted that, while having a huge following is heartening, engagement is most critical. “You want to be entertained, you want to be informed, and you want to be engaged,” he said of the Ducks fans turning to the team’s official accounts. “We’re not focused on the follower numbers but on whether our followers are engaged.” Read More

Justin Stirling, a CSUF Mihaylo College finance grad who has established himself in a finance career at The Walt Disney Company. When Mihaylo College finance grad Justin Stirling ’08 took a summer internship at The Walt Disney Company in 2007, he embarked on what would become a career with the entertainment industry giant.

Stirling talks about his current role as director of production finance at Disney ABC Television Group in Burbank and the opportunities in the business side of the entertainment industry, including how students and alumni can get involved in the field.

What do the accounting and finance aspects of the entertainment industry encompass?

Accounting and finance in the entertainment industry represent the crossroads between art and commerce. Our job is to support the creative process by making sure the resources exist for artists to create amazing stories that delight the world. Read More

Nicole Saba, a 1998 CSUF marketing grad who is active as a volunteer in supporting the public schools of Los Angeles, California. Cal State Fullerton business grad Nicole Saba ’98 (marketing) was recently honored by U.S. Rep. Adam Schiff (D-Burbank) with the 28th Congressional District Woman of the Year award for her volunteer efforts to improve public schools in the Los Angeles Unified School District (LAUSD).

Saba is president of the School Site Council, the district’s governing board, where she brings a parent’s perspective to the administration of the nation’s second-largest public school system.

Saba is particularly involved in Glenfeliz Boulevard School for Advanced Studies, the school her children attend, where she has championed the integration of digital technologies into education.

“With technology being a 21st-century reality, I developed a technology vision for our neighborhood school and, with the support of the principal, it has resulted in the consistent use of iPads and Chromebooks by students throughout all grade levels,” she says. “As a classroom volunteer, I help teach computer programming, keyboarding, English language arts, the use of Google apps and math lessons using technology.”

Having received her education at Cal State Fullerton’s business college and the Anaheim Union High School District, Saba is passionate about supporting public-school educators. Her time at CSUF was particularly memorable as she developed the background to launch her marketing consulting startup and was a member of Gamma Phi Beta sorority.

Saba shares her CSUF experience and how it relates to her volunteerism in a recent article she wrote in The Orange County Register.

Jerry Conrey and Mihaylo College entrepreneurship student Tristan Starkweather pose in the Tustin office of Conrey Insurance Brokers.

Tristan Starkweather (left), recipient of the 2018 Conrey Scholarship, poses with scholarship founder Jerry Conrey. The annual $3,500 award funds the entrepreneurship education and development of a Cal State Fullerton student.

Jerry Conrey, agency principal of Tustin-based Conrey Insurance Brokers & Risk Managers, established the Conrey Scholarship, helping to fund the education of 14 Cal State Fullerton entrepreneurship students over the years. He discusses his passion for giving back and supporting the dreams of young professionals.

When Jerry Conrey and his wife, Victoria Conrey, an Orange County physician, look for potential recipients of their $3,500 scholarship, academic excellence is one of the factors, but it isn’t the only criteria for the Orange County couple.

Recalling his days as a Cal State Fullerton finance and political science student balancing education, employment and campus involvement, Jerry seeks to support students who have demonstrated acumen in both the philosophical and practical side of learning and personal development. Read More

CSUF Mihaylo College alumnus Scott O'Brien'77 (second from left) converses with the college's current dean and other faculty members.

Scott O’Brien ’77 (second from left), owner of The Safariland Group in Ontario, California, speaks with Mihaylo College Dean Morteza Rahmatian (right) and other faculty members. The law enforcement protective products manufacturer is preparing for major cost savings after a student consulting project.

With the assistance of eight interns from Mihaylo College, The Safariland Group, a law enforcement and security product manufacturer based in Ontario, California, and owned by CSUF marketing alumnus Scott O’Brien ’77, is preparing for a major savings in operating expenses.

The seniors, who graduated this year with a concentration in operations and supply chain management, examined optimal lean operations strategies for the rapidly growing company as part of their capstone course.

Applying concepts gained in the classroom, the interns advised O’Brien on enhancing its inventory system and standard operating procedures to ensure that Safariland thrives in an environment of increased demand that outpaces the company’s former supply structure.

Acting on the recommendations of the students, Safariland is preparing to streamline lead times, bringing its inventory to the highest standards and reducing late orders by more than 80%.

For more on the Safariland capstone internship and how it has provided invaluable experience to the graduating students as well as assistance to the host company, continue reading Students Provide Cost-Saving Solutions for Local Business in CSUF News.

Mihaylo College Finance Professor David Nanigian stands in front of a group of CSUF personal finance students at the Bridgestone Arena in Nashville, Tennessee, site of the 2017 Financial Planning Association Conference.

David Nanigian, director of the Personal Financial Planning Program, and students outside the Bridgestone Arena in Nashville, Tennessee, at the FPA Annual Conference.

For Mihaylo College’s Personal Financial Planning Program, a highlight of the past academic year was a student visit to the Financial Planning Association Annual Conference, the largest gathering of Certified Financial Planner™ professionals in the world. This opportunity was made possible through a $25,000 grant from the Orange County-based McBeth Foundation.

Cal State Fullerton personal financial planning students joined more than 2,000 certified financial planners (CFP®) in Nashville last October for the Financial Planning Association (FPA) Annual Conference, providing networking opportunities with industry leadership and exposure to domestic and international speakers who are defining the field.

The visit to the conference was made possible by a $25,000 grant from the McBeth Foundation, which funds individuals and groups who are making an impact on their communities in Southern California. Named after the late Laguna Beach philanthropist Barbara McBeth Woodruff, an artist and farmer who spent her life in Orange County and Phoenix, the foundation has previously funded such leading California organizations as the San Diego Zoo and the South Coast Symphony.

Gaining from Industry Leaders and Connecting With Fellow Young Professionals

Mihaylo College Associate Professor of Finance David Nanigian, director of the Personal Financial Planning Program, says the exposure and experience that students gained at the three-day FPA Conference will have a significant impact on their academic and professional future. Read More

Ryan Schluttenhofer, a Mihaylo College accounting alumnus with a deals consultant role at PwC in New York City.Accounting grad Ryan A. Schluttenhofer is a global deals consultant of Big Four accounting giant PricewaterhouseCoopers (PwC) in New York City. He discusses his career, inspirations and the impact of his Mihaylo College education.

When Ryan A. Schluttenhofer ’14 graduated with his bachelor’s in accounting, he wanted to work in New York City. Having held internships with PwC, one of the world’s foremost professional services firms, the young professional received a full-time job offer from his employer.

For Schluttenhofer, relocating was an essential component: “I had the job, but I wanted New York City, because I wanted to connect with the city and its people,” he says. “I asked if I could relocate and was given the position I asked for. This enabled me to experience the intersection between the firm, regulatory bodies and industry stakeholders.”

Four years later, Schluttenhofer advises high-profile clients, including Fortune 500 companies, on shaping strategy in times of exceptional change, around transformative deals. His career has led him internationally, primarily in the technology and media sectors.   Read More

Tiffany Bowman '18, a Mihaylo College economics grad and recipient of the Gianneschi Fellowship Award, which will fund her internship with equine therapy nonprofit Tara's Chance. Thanks to the Gianneschi Fellowship Award, sponsored by Wells Fargo Bank, Tiffany Bowman ’18 (economics) will serve as marketing director for Tara’s Chance, an organization supporting equine-assisted therapies for the special-needs community.

For nearly a decade, Tiffany Bowman has been committed to serving the Orange County community through volunteer activities with a number of philanthropic organizations. As the recipient of the 2018 annual Gianneschi Fellowship Award, the economics grad will utilize a $1,500 scholarship to fund her internship with Tara’s Chance, a Fullerton-based organization that utilizes therapeutic horseback riding to benefit those with physical and mental challenges.

At Tara’s Chance, six therapy horses provide weekly 30-minute riding sessions for 32 special-needs children. The organization seeks to expand its program to offer accessible and affordable services to all local at-risk youth and residents with disabilities.

In her internship role as marketing director, Bowman plans to enhance the organization’s outreach to the business community, service clubs, philanthropists and nonprofits in North Orange County and surrounding areas. Her duties will include advertising, public relations, event organization, research and marketing campaigns. She will serve under the organization’s executive director Tim Howells.

The fellowship award, which also includes a $1,000 stipend to the hosting nonprofit agency, is bestowed upon a student or recent graduate based on goals and prior experience in the philanthropic field and exemplary academic credentials. Bowman’s award will be officially bestowed at the Gianneschi Center’s G3X Conference at Cal State Fullerton campus on Aug. 14.

Bowman’s History of Making an Impact

As a student, Bowman was a leader in the Business Honors Program, where she served as executive director of internal engagement. In this position, she guided a team of 10 students to improve event planning on a limited budget. She also served the Business Inter-Club Council as vice president of public relations, where she coordinated the inaugural Mihaylo Mental Health Day, promoting mental health and well-being among one of the largest and most diverse college communities in the nation. Bowman was the recipient of the Boeing Scholarship, Nitori Scholarship and Business Honors Certificate of Academic Excellence.

She has also been active in CSUF Rotaract, an on-campus club affiliated with Rotary International, and Girls Inc. of Orange County, which seeks to inspire and empower female youth.

About the Gianneschi Center

The Gianneschi Center supports the Southern California social profit sector through professional development of veterans and professionals as well as young people seeking to devote their careers to making a positive impact. For more information on the center, including their upcoming G3X Conference in August, visit the Gianneschi Center website.

John Barton, founder of the Point N'Save app, which connects college students to wholesome entertainment and dining opportunities near their campuses.

Photo by Kyusung Gong, OC Register Contributing Photographer

While studying entrepreneurship at Cal State Chico, John Barton was searching for ways to connect students with wholesome fun as an alternative to the party scene. “I wanted to have an outlet for students who didn’t want to go out every night but wanted to have some type of social interaction that didn’t involve going to bars,” he says. He realized the campus community was largely uninformed of discounts for activities ranging from go-kart racing to diverse dining experiences.

Seeking a larger market to launch his concept, Barton connected with Mihaylo College’s entrepreneurship program. With the help of the CSUF Startup Incubator, which provided advice on marketing and business-plan development, and assistance on an investment pitch, Barton transformed the app he developed in his entrepreneurship capstone into a business. His initial target market includes students at CSUF, Hope International University and Chapman University.

The Point N'Save app, which seeks to connect college students with wholesome entertainment opportunities.

Barton’s Point ’N Save app, developed through the support of mentors and advisors at the incubator, is now available through the iPhone app store. It currently provides discounts to more than a dozen local businesses – from pizza parlors to coffeehouses to board shops – for anyone with an email address ending in .edu. Frequent users earn rewards, such as gift cards.

For more on Barton’s vision and how the Mihaylo College entrepreneurship program has assisted in making the app a reality, continue reading App Delivers Discounts, Rewards to Students in The Orange County Register.