A diverse group of Cal State Fullerton students walking across campus on a sunny day.

With more than 8,500 students, Mihaylo College is one of the largest and most diverse business schools in the nation. Faculty and staff hope to better understand the needs and concerns of students through the new advisory board.

Mihaylo College’s new Student Advisory Board will give business students the opportunity to influence college policy and obtain leadership experience.

Would you like to help create a college that better serves its students? Student Advisory Board members will collaborate with staff and business leaders to support a college experience that prepares today’s business students for the contemporary economy

Megan Martinez, Mihaylo Career Development Advisor, hopes that the Student Advisory Board at Cal State Fullerton's Mihaylo College will help the college better serve its students.

Mihaylo Career Development Advisor Megan Martinez hopes the Student Advisory Board will help administrators better understand student perspectives when making decisions for the college.

“It is difficult to get students’ opinions on the decisions that we as administrators make every day,” says Mihaylo Career Development Advisor Megan Martinez ’13 (sociology). “We want the advisory board to be a diverse cross-section of the college, serving as a sounding board for decisions we have to make.”

Debuting next academic year, the board will consist of 12 to 15 business students, who are eligible to participate regardless of class level or units enrolled. Members will serve for one academic year and will be able to apply for subsequent terms.

Student board members will attend three meetings per semester and provide honest opinions on a variety of issues selected to better inform the college’s administration on student perspectives. Topics for discussion may include college operating hours, academic and vocational support programs and diversity issues.

Board members will have the opportunity to meet Dean Anil Puri and obtain a certificate of recognition from the college.

“This is one of the easiest ways to get involved, even if you have limited time,” says Martinez. “Not only will students have the chance to speak with high-level administrators, but they will also have opportunities to gain leadership skills, improve their résumés and make a difference in their college.”

To obtain an application, email mihaylosab@fullerton.edu. Students are encouraged to apply early as they will get first priority for interviews before the end of the semester. Applicants will complete an in-person interview with a member of the Student Success Team, which includes representatives of the various student programs.

The iconic Larry Bird logo of Twitter, the world's largest microblogging site.

While not exclusively a job-search tool such as LinkedIn, Twitter is a great tool in any student’s job-search portfolio. Image from Pixabay.

Twitter may not have the career search reputation of LinkedIn, yet it is a valuable tool for social media-adept millennials to get started in the workforce. Following are 10 tips on how to make your Twitter job-search-friendly.

With 320 million active users worldwide, Twitter remains one of the world’s premier social networking sites and the leading micro-blogging site. Since its founding on March 21, 2006, Twitter has shown its strength as a marketing, political campaign and entertainment tool and it can serve as a job-search platform as well.

Following are 10 tips on how to turn your Twitter into a job-search site.

  1. Make Sure Your Twitter Looks Professional

It should go without saying, but all your social networks – including Twitter – should look professional. Expect prospective employers and your current boss to view your account and make sure they get a good impression of you if they do.

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A Mihaylo College student receives advisement from a peer tutor on a term paper at the Mihaylo Tutoring Center.

A Mihaylo student receives assistance on a term paper at the Mihaylo Tutoring Center. Tutoring options are available on both college-specific and university levels.

As a Cal State Fullerton communications graduate student, a magna cum laude undergraduate and a blog writer at Mihaylo College, I am far from an expert, but I have learned a few things about writing successful term papers. Here are 10 tips from my personal experience.

Want to get an A on your term paper, but feel you are not a great writer? We all have strengths and weaknesses, but that does not mean you can’t write up academic papers that will impress your professor and serve as excellent portfolio pieces for your job search (or admission to graduate school or beyond).

Here are 10 tips I’ve learned from my classes.

Know the Basics of Report Structure

While assignments vary, most reports require an introductory thesis statement, a body that fleshes out your information or findings and a conclusion that summarizes your work and references. The thesis statement is particularly difficult for many students. For university-level work, your thesis should be at the end of your first or second paragraph. Your conclusion should refer back to your thesis, stressing its importance and demonstrating its relevance in light of the body you have provided.

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A person holds an iPad with the logos of major social networking sites.

The proliferation of social networks has provided new channels for corporate marketing and public relations activities. Mihaylo Accounting Professor Wei Jiang’s study notes that use of Facebook and Twitter show the clearest relationship to improved corporate finances. Image from Pixabay.

How does corporate use of social media correlate with financial performance? Mihaylo Accounting Professor Wei Jiang examines the impact in his recent study, “Do Social Media Matter? Initial Empirical Evidence.”

In the late 2000s, the U.S. economy was at its worst since the Great Depression, and the auto industry was particularly hard-hit. Two of the big three automakers – General Motors and Chrysler – had to take government bailouts to stay afloat. Yet Ford Motor Company not only weathered the crisis, but seemed to emerge stronger. At least part of the automaker’s secret was early and judicious adoption of social media. The company used pre-launch posts about its new cars, beginning with its Ford Fiesta. The content resulted in 58% brand awareness and more than 10,000 reservations before the model debuted.

From automakers to fast food to financial institutions, social media has emerged as the leading marketing platform for many businesses in the past few years, and for good reason – 73% of Americans had at least one social media profile in 2015, up from just 48% at the start of the decade. Recent data shows that 88% of companies include social media in their marketing strategies , including 81% of small and medium-sized businesses. How does the use of social media affect corporate financial performance?

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Ed Hart, director of Mihaylo College's Center for Family Business, presents a recognition to Tony Simmons, CEO of McIlhenny Company and keynote speaker at the 2016 Hall of Fame Awards.

Keynote speaker Tony Simmons, CEO of McIlhenny Company, left, is honored by Center for Family Business Director Ed Hart, right, at the Hall of Fame Induction Ceremony on March 15.

Mihaylo’s Center for Family Business held its second annual Hall of Fame Induction Ceremony on March 15, adding four peer-nominated businesses to its honor roll.

Mihaylo College’s Center for Family Business  has assisted Southern California family businesses in finding solutions to their individual challenges while expanding the college’s vast network. The center hosted its second annual Hall of Fame Induction Ceremony, presented by City National Bank at the Richard Nixon Presidential Library in Yorba Linda on March 15, adding five honorees to a prestigious circle of the best family enterprises, as nominated by their peers.

Center founders Dave and Judy Harman were given the Lifetime Achievement Award for their role in launching the center in 1995 with five founding members, four of whom are still active in the center. Harman accepted the award on behalf of herself and her late husband.

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The iconic Disney castle, a symbol of the company that employs 200,000 workers globally, including many CSUF students and alumni.

The Walt Disney Company is one of the world’s largest hospitality companies, with nearly 200,000 employees worldwide. Photo from Pixabay.

More than 7 million people are employed in the hospitality industry or related fields, which encompasses the hotel, casino, event-planning, restaurant and sports sectors. A panel of industry professionals, including entertainment and tourism management alumna Ashley Coleman ’14, shared tips for success with Mihaylo students.

From the breathtaking scenery of California’s Big Sur coast to the world-class hotels and restaurants of New York City, tourism is big business in the United States. There are more than 4 million hotel guest rooms across the nation, and tourists and visiting business professionals spend about $550 billion each year in travel in the U.S. More than 7 million Americans are employed in the diverse industry, which includes the operation of casinos, resorts, restaurants, sports facilities and theme parks, in addition to hotels.

The Southern California Tourism Market

Home to Hollywood, Universal Studios, Disneyland, Knott’s Berry Farm and miles of scenic beaches, Los Angeles and Orange Counties are among the nation’s leading tourism markets. In 2015, Los Angeles area tourism increased for a fifth consecutive year, to a record-breaking 45.5 million visitors, with the goal of 50 million annual visitors by 2020.

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The Cal State Fullerton Mihaylo College LinkedIn profile, which provides professional connections for students and alumni.As the world’s largest professional social network, LinkedIn offers unparalleled opportunities for job seekers. Explore these 10 strategies for success.

Wondering if LinkedIn should be part of your career development? Consider these statistics: As of October 2015, more than 400 million people used LinkedIn, including 107 million in the U.S. Every second, two people join the network. LinkedIn’s reported goal is to have 3 billion users – nearly half of the world’s population.  What’s more, 94% of recruiters use LinkedIn to research job candidates.

Following are 10 ways to optimize your use of LinkedIn to find a job.

1. Customize Your Profile URL and Perfect Your Headline

When you set up a LinkedIn account, your page’s URL will include your name as well as an unwieldy series of numbers and letters. You can make your profile easier for contacts to find by shortening your address to only include your name. To do this, log in to your account and select “update your public profile settings” beneath your image and title.

It is crucial that you have a rock-solid headline that sums up who you are and what exactly you are looking for.  Think about the search terms hiring managers will be searching with and be sure to include these phrases in your headline, which will garner you more targeted visits and better exposure.

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Mihaylo College DishOne sales competition winners hold up the certificates of recognition they received for winning first place.

DishOne Sales Competition winners, from left, third-place Antonio Dominguez ’16, second-place Julia Chae ’19 and first-place Alex Leduc ’16.

A highlight of this year’s Business Madness Week was the DishOne Sales Competition, which gave students the opportunity to pitch their sales skills before two industry professionals while competing for scholarships.

“I wanted to develop sales skills for my career and personal life,” says Alex Leduc ’16 (international business). “I went to the training session never thinking I’d win first place and a $1,000 scholarship.”

The DishOne Sales Competition, part of this year’s Business Madness Week, involved five-minute sales pitches to two DishOne executives. Contestants played the role of sales representatives canvassing a residential neighborhood trying to convince people to switch to DishOne from DIRECTV. The top three winners received scholarship awards of $1,000, $750 and $500.

Julia Chae ’19 (management), who took home $750 as the second-place winner, believes that participating opened her eyes to her sales abilities. “It was fun and a great way to experience something that I didn’t think I would enjoy at all or be good at,” she said. “It was definitely eye opening and pushed me to open myself to things I normally wouldn’t do.” Antonio Dominguez ’16 (marketing) finished third, winning $500.  Not too shabby!

“All of our sales competitions are great opportunities for students to step outside their comfort zones in a non-threatening environment,” says Mark Mantey, co-director of Mihaylo’s Sales Leadership Center.

For more on the center, which offers training, competitions and networking opportunities for Mihaylo students, visit them online or on campus at SGMH 5357B on Tuesdays, Wednesdays or Thursdays from 8 a.m. to 3 p.m.

Attendees of the E3 2015 conference in Los Angeles admire a Mister Handy from Fallout 4.

A Mister Handy from Fallout 4 on display at last year’s E3 2015 at the Los Angeles Convention Center. The annual event features the latest in video gaming technologies. Photo from Wikimedia Commons.

Imagine getting paid to develop, design or market video games. The gaming industry employs more than 30,000 people and the field is growing rapidly. Here’s a look at positions in the industry.

It’s not all just fun and games – the video game industry is big business. Global sales were estimated at $111 billion in 2015, and the industry employs more than 30,000 people in the U.S., with California having the largest share, according to a recent Entertainment Software Association industry report. The state’s video game industry has grown by 8.8% annually in recent years, even including the worst years of the Great Recession. The popularity of video games tells the story: 160 million video and computer games sold in 2013, which is more than one for every two U.S. residents.

The average compensation for a software industry employee is $95,000 and there are positions available that correspond to a wide range of majors and interests.

Mihaylo Career Services sponsored a panel discussion on March 7 to give students a look at the industry and the positions available. The panel included Cal State Fullerton alumni Danny Flannagan ’08 (sociology), associate technical recruiter for Blizzard Entertainment, and Dorothy Ferguson ’87 (child psychology and business administration), head of business development, publishing and licensing for Wargaming.net.

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Two young women talk at the Mihaylo College Tutoring Center, which provides peer advising for Cal State Fullerton business students facing difficult coursework.

The Mihaylo Tutoring Center assists students with some of the toughest business courses that sometimes act as roadblocks, preventing timely graduation.

A university-level business education can be challenging. Thankfully, Cal State Fullerton offers many tutoring resources to help every student rise to his or her potential.

Having trouble with the math for that business calculus course? Worried about how you’ll write a 15-page report for your business communications professor? Have no fear, because Cal State Fullerton offers numerous tutoring resources across a wide range of subjects to assist students in finishing their programs on time and with good grades.

Following are some of the options available to students:

Mihaylo College Tutoring Center

Business students have some unique academic hurdles, but the student staff at the Mihaylo College Tutoring Center (SGMH 2404) is up to the challenge. The center offers assistance with accounting, business writing, economics, finance and information systems prerequisites. They also offer break-out rooms, which can be reserved for a quiet and private place for group study assignments. The center is open during the semesters Monday through Thursday from 9 a.m. to 7 p.m. Brief appointments through Skype are available on Mondays from 7 to 9 p.m. For more information, contact 657-278-2704 or mcbetutoring@fullerton.edu.

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