Tourism is a major force in the Orange County economy, employing nearly 200,000 people, according to the latest Orange County Workforce Indicators Report. Destination marketers are at the forefront of representing all that the county has to offer to visitors from around the world. Jeremy Peterson ’14 (marketing) discusses his position as a destination marketer for Visit Buena Park and opportunities in the Orange County hospitality industry.
Southern California residents and international visitors alike know Buena Park as the home of Knott’s Berry Farm. But the city of more than 80,000 has a number of things to see and do, including a scale replica of Independence Hall, a historic district, and Medieval Times Dinner and Tournament. Jeremy Peterson ’14 is a leader in representing the city to the traveling public. The Mihaylo marketing alumnus joined the city’s tourism bureau in 2014, following a four-year role as marketing assistant for The Walt Disney Company in Anaheim.
Opportunities in Entertainment and Tourism
When you think of tourism jobs, hotel, restaurant or attraction employment might come to mind. Yet destination marketing is critical for developing and promoting cities, regions, states and countries as a place for visitors, conventions and even motion picture filming. Destination marketers have played a major role in putting Orange County at the forefront of the Southern California visitor experience. Read More