Katherine Gwaltney ’18 (marketing) and Rachel Herzog ’18 (entrepreneurship) will address graduating Mihaylo College students at commencement this Saturday.

Graduating seniors Katherine Gwaltney ’18 (marketing) and Rachel Herzog ’18 (entrepreneurship) look back on their years at Mihaylo College as a time of forging career paths, actively engaging in student organizations, achieving academic excellence and making a positive impact on the lives of other Titans.

With advice and inspiration for the class of 2018, Gwaltney will address students at the 8 a.m. ceremony, while Herzog while speak at the 5 p.m. event.

Katherine Gwaltney '18, one of the two commencement speakers at the 2018 Mihaylo College at CSUF graduation. Katherine Gwaltney ’18: From Titan to Tech Companies

Gwaltney, who will begin an account executive role at Google Inc. in Ann Arbor, Michigan in July, held an enterprise account development manager intern role with Adobe in the San Francisco Bay Area last summer. She has been active on campus with Associated Students Inc. (ASI), the American Marketing Association and Zeta Tau Alpha, as well as serving as a senior resident advisor.

Drawn to the innovation of the tech companies, her Adobe internship played a pivotal role in helping Gwaltney identify her career aspirations. “At the end of my internship, I was sure I wanted to do marketing or B2B sales at a tech company but was unsure of how this would play out,” she says. “I quickly found that I would need to be one of the hardest-working people in the room to stand out. The learning curve was huge! I also saw how relationship-building is at the core of business.” Read More

Side view of Mihaylo College building and fountainMihaylo College has launched a new marketing minor, which provides insights into the research, communications, product development and delivery that is the lifeblood of contemporary organizations. Launching in fall 2018, the program will expand the focus of business majors of other concentrations and provide a strong marketing background for students from other colleges.

According to the U.S. Department of Labor’s Bureau of Labor Statistics, careers in marketing are a growth area in the American economy, expected to yield high-paying and enriching positions that will form an essential function in companies and organizations across all industries. The need for marketing education is even more apparent when considering that, regardless of career path, all professionals must market their personal brand.

With a minor from Mihaylo College’s Department of Marketing, which will debut in fall 2018, students will pursue specializations in general marketing, digital marketing, global marketing, creative marketing, psychology and marketing, and social sector marketing, providing a foundation that dovetails with many fields of study and can be customized to meet individual professional objectives.

All students will take an introductory MKTG 351 – Principles of Marketing course, which will be supplemented with four electives or a four-course specialization. A list of specializations appears below. Read More

Each of the 1,300 Mihaylo College students graduating this month have a story and impact all their own, part of the diversity that makes Cal State Fullerton special. A few of the business students of the class of 2018 share some thoughts to inspire and challenge their fellow graduates, as well as students who may have a few years to go before they don their caps and gowns.

Annalei Marshall ’18, a Mihaylo College finance graduate.Annalei Marshall ’18

A finance graduate, Marshall is a ticket sales and service agent for The Walt Disney Company, one of many Mihaylo College students to gain professional development from Orange County’s largest employer.

At age 18, my mom encouraged me to fly to California from Seattle to follow my dreams.

In the middle of midterms during my freshman year, I gave birth to our beautiful daughter, Liana. Whether or not you had a child while in college, this principle is always true: You can’t be successful without the love and support of others. Read More

Speakers from Tesla visit Mihaylo College at Cal State Fullerton on April 25, 2018.

Mihaylo College marketing grad Evan Brannigan ’13 (standing at left) told students that, as a delivery manager for Tesla’s Costa Mesa location, he appreciates the innovation of the cutting-edge auto and clean energy company. “I love that it’s always changing and there’s always new problems to solve.”

Want to work for a growing and innovative company? From the world’s largest fleet of electric cars to sustainable energy solutions for property owners, Palo Alto-based Tesla Inc. is a leader in creating an eco-system of cutting-edge products for today’s consumers. Recruiters for entry-level sales and customer service positions with the company, two of whom are Mihaylo College alumni, visited campus on April 25, seeking talent from the business college’s diverse student body.

For marketing alumnus Evan Brannigan ’13 and entertainment and hospitality grad Kim Wong ’12, the transformative mission ofTesla Inc. prompted them to seek careers with the Silicon Valley startup founded by business magnate Elon Musk. Brannigan, now delivery manager for Tesla’s Costa Mesa location, and Wong, recruiter for the company’s positions in Southern California and Hawaii, returned to campus on April 25 to encourage students to look to their employer for a versatile and flexible career path, beginning with entry-level, sales-related roles. The event was sponsored by Mihaylo Career Services.

“Tesla’s plan is to transform the world with sustainable energy,” said Brannigan, who noted that the company has succeeded in staking out a presence in a field where many have failed due to the barriers to entry. “We started on the high-end, where it was much easier to get started with sustainable transport, though we are now moving in to the middle-income market, with a $35,000 car coming out later this year.”

To thrive as a Tesla team member, motivation, flexibility and prior customer service experience are critical, but most vital is passion for the company’s vision. “Everyone who works here wants to be a part of this change that is transforming the industry,” said Wong. “I love business students because they step right in and come up with solutions for problems, which is what we are looking for at Tesla.” Read More

Mihaylo College Center for Leadership Director Jay Barbuto speaks at the seventh annual Center for Leadership Awards.

Center for Leadership Director Jay Barbuto addresses honorees and guests at the Center for Leadership Awards Luncheon on May 4. The annual event honors local businesses and professionals for their commitment to corporate leadership.

C-suite officials from Smart Energy Water, PIMCO, Ytel and Titan Industries were recognized for their executive leadership, while Disneyland Resort and Lazy Dog Restaurant & Bar were feted for their leadership development initiatives at the seventh annual Center for Leadership Awards Luncheon on May 4.

More than 340 Southern California business leaders, Mihaylo College students and faculty, and friends of Cal State Fullerton gathered at the Hotel Irvine on May 4 to celebrate some of the region’s innovative, engaging and socially responsible visionaries, both on the individual and corporate levels.

Recipients of the Excellence in Executive Leadership Award

Deepak Garg, founder, chairman and CEO of Smart Energy Water, has utilized big data and a mobile workforce to create a cloud-based software-as-a-service (SaaS) platform for the energy and utilities sector. He was recognized for his company’s rapid growth from its founding in 2009 to its current status as a more than $500 million company. Read More

The Magargee family, owners of Light Pole Systems

The Magargees say working with a consulting team from Mihaylo College’s Small Business Institute was crucial to the establishment of their business. “The largest benefit we saw from working with the team was an outside perspective that brought in ideas that we may not have seen,” says Kurtis Magargee (right).

Father and son entrepreneurs Paul Magargee ’86 and Kurtis Magargee ’14 founded Light Pole Systems Inc., a leader in providing products and services to prevent copper wire theft and assure parking lot owners that their light poles have staying power. Kurtis discusses the passion and vision behind their concept and opportunities in the Southern California entrepreneurship and manufacturing fields.

When Kurtis Magargee ’14 (entrepreneurship) walks or drives through a parking lot, he thinks of the liability that poorly-protected light poles are to property owners and how his family’s startup, Light Pole Systems Inc., can assist. From copper wire theft to corrosion, institutions ranging from the Los Angeles Unified School District (LAUSD) to small strip malls have experienced light pole-related losses and turned to Magargee’s company for solutions.

The Placentia-based business manufactures and distributes locking hand hole covers to thwart copper wire theft, a pole repair kit to eliminate the danger of falling poles, stylish base covers and anchor bolt adaptors. They also provide inspection and consulting services, which are used by major institutions, such as LAUSD and the Moreno Valley Unified School District, to identify the need for light pole maintenance.

“Most property owners don’t look at their light poles,” says Magargee. “But when a rusted pole falls, it can cause damage to property or injury to pedestrians. Our customers are increasingly installing repair kits on every pole in a lot, so they do not have to worry about rusted poles again.” Read More

Mihaylo College Woods Center Director Anil Puri and Co-director and Associate Professor of Economics Mira Farka at the 2018 Spring Economic Forecast

Woods Center Director and former Dean Anil Puri (left) and Associate Professor of Economics and Woods Center Co-director Mira Farka provided a midyear outlook for the economy to local business leaders and the Cal State Fullerton community at the Hotel Irvine. Photo by Matt Gush

In light of recent stock market volatility and the ongoing expansion, Anil Puri, director of the Woods Center for Economic Analysis and Forecasting, and Associate Professor of Economics Mira Farka, Woods Center co-director, presented their annual spring update of the Economic Outlook and Forecast at the Hotel Irvine on May 3, examining the state of the global, national and local economies.

After several years of relative tranquility, especially in 2017, financial markets have been caught in increased volatility in recent months, which has dominated headlines despite a continuing economic expansion resulting in some of the highest employment rates in the post-World War II era and a historically long slog of continuous GDP growth.

“2017 was a remarkable year. Stock markets around the globe soared, volatility was at historical lows, inflation remained subdued, and monetary policy continued to remain accommodative across the world,” report Puri and Farka.

“Alas, 2018, has ushered in a dourer mood. Retail sales slumped for the third straight month in February, vehicle sales have plateaued, construction took a step back earlier this year and home sales continue to struggle. More importantly, market volatility is back with a vengeance as if making up for lost time last year when it was conspicuously absent,” they say. Read More

 

Mihaylo College Alumnus Michelle Kop, pictured here, works at Saatchi and Saatchi Advertising AgencyeMihaylo alumna Michelle Kop ’14 (marketing) is a search supervisor at Saatchi & Saatchi, one of the top advertising agencies in the world. This company is known for its bold and creative advertisements for clients such as Toyota, ASICS and the Los Angeles Chargers. Just a few years after graduating from Cal State Fullerton, Kop first joined Saatchi & Saatchi as a search strategist.

In this guest article, Kop discusses her career immediately after graduation, from working in a small digital marketing agency to her current role at Saatchi & Saatchi, and her constant efforts to improve as a marketing professional. Touching upon the feelings of uncertainty that she experienced in the months leading up to her graduation in 2014, Kop also shares some words of wisdom for students who will be graduating this May.


Written by: Michelle Kop

Just a few years ago, I was sitting in a classroom at Mihaylo College. I was going to classes, interning at a local firm, meeting up with friends – and dealing with some pre-graduation jitters.

Since then, a lot has changed!

My entire post-college career has been on the agency side of marketing – planning and executing digital media strategies for small local businesses and now Fortune 500 clients. My specialty within the digital marketing field is in search engine marketing, which is what I currently do in my full-time role at Saatchi & Saatchi. Read More

Mihaylo College students work on an investment project at the Titan Capital Management lab in Cal State Fullerton's Steven G. Mihaylo Hall.

Titan Capital Management gives CSUF ASAP students access to real-world experience in bonds and investments. Photo Credit: Matt Ulfelder ’17

Imagine you are a finance undergrad and have access to the same Bloomberg software and terminals as veteran stock traders and are responsible for a real-life diversified investment portfolio, currently valued at about $1.5 million in stocks and bonds.

Cal State Fullerton business students who are enrolled in the two-course Applied Security Analysis Program (now known as Titan Capital Management), specializing in either stock or bond investments, have access to such resources and experiences thanks to the Titan Capital Management center, a high-tech interactive lab housed in Mihaylo Hall and made possible through the generous support of finance alumnus Jeffrey Van Harte ’80, chair and chief investment officer of Jackson Square Partners.

“This program has leveled the playing field for our students,” says Titan Capital Management Managing Director Mike Milligan. “It’s a great learning experience to work in that kind of atmosphere.”

When the students graduate and enter the industry, employers – ranging from Orange County boutique firms such as Green Street Advisors to top-tier internationally-recognized institutions such as Goldman Sachs – covet their real-world experience managing a stock portfolio. These companies understand that graduates of the ASAP program are familiar with the volatility of today’s financial markets and have learned through experience the technical and human skills professional investors, securities analysts and money managers need to succeed.

For a general overview, check out Banking on Hands-On Learning. For a look at how the program prepares students for the rigors and uncertainty of financial markets, continue reading Titan Capital Management Students Experience Volatility of Stock Market from CSUF News.

Cal State Fullerton's Business and Data Analytics Club provides networking and workshops for the information technology professionals of tomorrow.The Cal State Fullerton Business and Data Analytics Club (BDAC) seeks to prepare business students for careers in the growing information technology fields through workshops, speakers and networking events. Club President Yinghong Lin ’18 (accounting and ISDS) discusses the club’s activities and how to get involved.

Looking for a versatile and rewarding career in a growing sector of the economy? Information systems and decision sciences (ISDS) and related fields are among the leaders in employment growth.

“ISDS is a broad area that includes three major branches: information systems, business analytics and decision sciences,” says Yinghong Lin ’18, president of the Business and Data Analytics Club (BDAC). “Data-related jobs are flexible and in high demand as every modern industry desires workers who can provide valuable insights for decision-making. Among the opportunities available in this field are business system analyst, business analyst and decision support specialist.”

Lin’s club, which is open to CSUF students of all majors, concentrations and skill levels, provides a practical introduction to the field that dovetails with the college’s ISDS academic programs and facilitates student connections with professionals. “Through workshops and speaker events, we enable students to acquire the skills and knowledge needed to thrive and become competitive in today’s industry,” she says. Read More