It seems like advertising is omnipresent in today’s society, but Mihaylo College finance alumni Blake Ruschman ’17 and Trevor Laudate ’17 recognized one prime location for ad space that had yet to be tapped: truck trailer skirts. The two have founded SideSkirt Ads, which connects businesses and causes seeking to reach larger audiences with trucking companies hoping for an auxiliary revenue source.
Next time you are stuck in traffic during your Southern California commute, take a look at the side skirts of the eighteen-wheeler in the next lane, and you might see a public service message to avoid drunk driving or a logo reminding you of your favorite coffee brand. The novel spot to reach audiences is the brainchild of Blake Ruschman ’17 and Trevor Laudate ’17, both Mihaylo finance alumni and grads of the college’s Applied Security Analysis Program (ASAP).
The two entrepreneurs, who met during their first week at Mihaylo College through Phi Kappa Tau fraternity, say SideSkirt Ads is not their first concept, but it has the greatest potential for success and innovation. “We saw the white space on the skirts as an actual white space in the outdoor advertising industry,” they say. “You are often told to look where no one else is looking when creating a business. But ironically enough, we are focusing where everyone is looking! Side skirts sit within inches of thousands of consumers who are on the road each day. With more than 50 square feet per skirt of eye-level open space per truck, this provides unmatched exposure.”
Getting the Concept on the Road
Having launched in January, finding clients is still an outbound process for SideSkirt Ads. “We’ve been focused on getting creative in our sales strategy,” says Ruschman. “A lot of our time is spent educating consumers on our platform and the process takes anywhere from a couple of weeks to a month, depending on the campaign size. We work closely with our clients to determine the most strategic markets for their campaigns, either regionally or nationally.” Read More