Super Bowl Ads: Is $4 Million for 30 Seconds Worth It?
The Super Bowl is often the most-watched television event of the year and with that …
Category: Research
Are You Safe Online? Tips for Digital Privacy
Understanding how to protect your personal information online is essential in today’s wired world. Mihaylo …
Are You Addicted to Facebook?
You could be. Automatic and uncontrolled use of technologies such as social media in a …
What the Rise of KPop Can Teach Marketing Students
Mihaylo Marketing Professor Steven Chen researches product innovation and transnational popular culture. He discusses his …
From Drone Business to Tax Prep in Alaska, the 2015 Mihaylo Magazine Provides a Snapshot of Mihaylo College
Now available online, the 2015 edition of Mihaylo Magazine showcases faculty research, student activities, alumni …
How Will Your College Degree Pay Off?
How well will your degree program pay off in the professional world? Mihaylo Economics Assistant …
Irene Lange: Marketing Professor Looks Back at 50 Years of Service to Mihaylo College
Mihaylo Marketing Professor Irene Lange has been involved with the CSUF business college for 50 …
The Economies of the Indian Subcontinent: What Business Students Need to Know
India is poised to become the most populous country in the world in the next …
Addiction to Social Media Networks: What Students Need to Know
Social media platforms, such as Facebook, provide up-to-date, accessible and personalized communication, yet they also …
Asia’s Rising Economies: What Business Students Need to Know
The economies of East Asia are outpacing the world average in economic growth and are …