Does Social Media Translate to Corporate Financial Success?
How does corporate use of social media correlate with financial performance? Mihaylo Accounting Professor Wei …
Category: Research
Are You Making Good Investment Choices?
Stock market investments, such as mutual funds, play an important role in the financial portfolios …
Super Bowl Ads: Is $4 Million for 30 Seconds Worth It?
The Super Bowl is often the most-watched television event of the year and with that …
Are You Safe Online? Tips for Digital Privacy
Understanding how to protect your personal information online is essential in today’s wired world. Mihaylo …
Are You Addicted to Facebook?
You could be. Automatic and uncontrolled use of technologies such as social media in a …
What the Rise of KPop Can Teach Marketing Students
Mihaylo Marketing Professor Steven Chen researches product innovation and transnational popular culture. He discusses his …
From Drone Business to Tax Prep in Alaska, the 2015 Mihaylo Magazine Provides a Snapshot of Mihaylo College
Now available online, the 2015 edition of Mihaylo Magazine showcases faculty research, student activities, alumni …
How Will Your College Degree Pay Off?
How well will your degree program pay off in the professional world? Mihaylo Economics Assistant …
Irene Lange: Marketing Professor Looks Back at 50 Years of Service to Mihaylo College
Mihaylo Marketing Professor Irene Lange has been involved with the CSUF business college for 50 …
The Economies of the Indian Subcontinent: What Business Students Need to Know
India is poised to become the most populous country in the world in the next …