Selling Guilty Pleasures: Cal State Fullerton Marketing Faculty Discuss Their Recent Study
From desserts to vacations, today’s marketers are experts at engaging the public with products, places …
Category: Research
A Cal State Fullerton Marketing Professor’s Research-Based Guide to Dealing with Life’s Challenges
Mihaylo College Marketing Professor Chiranjeev Kohli (second from left) was inspired to gather expert-approved advice …
As Unemployment Continues to Fall and Growth Continues, the CSUF Mihaylo College Economic Forecast Examines the Outlook for the Next Three Years
Provost Emeritus and Woods Center Director Anil Puri and Associate Professor of Economics and Woods …
How Can Campuses Foster Student Success? Management Professor Examines Engagement
Decades of research and countless personal experiences demonstrate the importance of feeling connected to and …
Using Twitter for Product Launches: Mihaylo Management Professor Jennifer Chandler Examines Video Game Console Launches
The faculty of the Mihaylo College graduate programs are dedicated to excellence in teaching and …
Where is the Economy Headed? Spring Economic Forecast Examines the Outlook for the Nation and Orange County
In light of recent stock market volatility and the ongoing expansion, Anil Puri, director of …
Will the Aetna/CVS Merger Transform American Health Care?
Mihaylo Finance Professor Xiayoing Xie believes the Aetna/CVS deal may create efficiencies in the market. …
Will Economic Growth Continue? Mihaylo Forecast Anticipates Continued Growth as the Expansion Matures
Former Mihaylo College Dean and CSUF Interim Provost Anil Puri and Associate Professor of Economics …
The Economies of Africa: What Business Students Need to Know
Africa’s population is the fastest-growing of any region on earth, exceeding 1 billion in 2013 …
Mihaylo Finance Professor Provides a Quantitative Introduction to Derivative Pricing in New Book
Associate Professor of Finance James Primbs’ new book, A Factor Model Approach to Derivative Pricing, …