It’s Time to Rethink Holiday Shopping Due to Supply Chain Woes, Says CSUF Management Professor Min Choi
While the post-COVID supply chain woes are truly global, Southern California may have the best …
Category: Research
Home Prices and Local Public Schools: Cal State Fullerton Economist Mitchell Livy Takes a Look
When looking for new homes, savvy buyers almost always research the quality and proximity of …
Authentic Workplaces Foster More Ethical Employees, Says CSUF Marketing Professor Mahdi Ebrahimi
Mahdi Ebrahimi, assistant professor of marketing at Cal State Fullerton’s College of Business and Economics, …
Eight Ways COVID-19 Has Changed the Workplace: Cal State Fullerton Business Faculty Take a Look
Sixteen months after the coronavirus shut down society, life is slowly heading back to normal, …
Planning for Climate Change is a Priority for Businesses Now, CSUF Professors Say
Climate change is not a future worry, but a present threat, and companies must assess …
Women as Leaders or Damsels in Distress? CSUF Marketing Professor Steven Chen Looks at Disney Depictions.
As CSUF Associate Professor of Marketing Steven Chen watched Disney movies and engaged with princess …
Shopping on Your Phone But Making Purchases on Your Laptop? ISDS Lecturer Chi Chen Looks at Multi-Device Use
If you’re like most people today, you’re constantly using tech devices, including smartphones, laptops, tablets …
What Comes Out of Hard Economic Times? Innovation and Entrepreneurship, Says CSUF Marketing Professor
This may be the most traumatic year in modern U.S. history, with the pandemic, social …
In LGBT Rights Decision, U.S. Supreme Court Sides With CSUF Management Professor’s Research
When typically conservative U.S. Supreme Court Justice Neil Gorsuch wrote the majority opinion extending gender …
Eye-Tracking Technology Holds Promise for Accounting. CSUF Assistant Professor Edward Lynch Takes a Look.
Eye-tracking technology enables computers or other devices to identify where a user is looking while …