Women as Leaders or Damsels in Distress? CSUF Marketing Professor Steven Chen Looks at Disney Depictions.
As CSUF Associate Professor of Marketing Steven Chen watched Disney movies and engaged with princess …
Category: Research
Shopping on Your Phone But Making Purchases on Your Laptop? ISDS Lecturer Chi Chen Looks at Multi-Device Use
If you’re like most people today, you’re constantly using tech devices, including smartphones, laptops, tablets …
What Comes Out of Hard Economic Times? Innovation and Entrepreneurship, Says CSUF Marketing Professor
This may be the most traumatic year in modern U.S. history, with the pandemic, social …
In LGBT Rights Decision, U.S. Supreme Court Sides With Mihaylo Management Professor’s Research
When typically conservative U.S. Supreme Court Justice Neil Gorsuch wrote the majority opinion extending gender …
Eye-Tracking Technology Holds Promise for Accounting. Mihaylo Assistant Professor Edward Lynch Takes a Look.
Eye-tracking technology enables computers or other devices to identify where a user is looking while …
Where We Are Now: CSUF Economist and Business Leaders Weigh in on Reopening Orange County Business
Business is returning, and many economic metrics are headed in the right direction as Orange …
Understanding Income Differences Between the U.S. and Mexico Through Agricultural Productivity: A Mihaylo Economics Professor Takes a Look
Cal State Fullerton Assistant Professor of Economics Alberto Rivera-Padilla looks at agricultural productivity as a …
Hertz Has Filed for Bankruptcy, Part of a COVID-19 Trend. Cal State Fullerton Business Law Professor Richard Parry Explains
JCPenney, The Hertz Corporation, J. Crew, Neiman Marcus, Gold’s Gym, Pier 1 Imports and the …
Unemployment is at Historic Highs. Where Will It Head from Here? CSUF Economics Professor Gabriela Best Weighs In
As economists and analysts increasingly anticipate nationwide unemployment rivaling the worst levels of the Great …
Unemployment is 13.8% in Orange County. When and How Can a Recovery Occur?
With a diverse local economy, a highly educated workforce and affluent demographics in many areas, …