Side view of Mihaylo College building and fountainMihaylo College has launched a new marketing minor, which provides insights into the research, communications, product development and delivery that is the lifeblood of contemporary organizations. Launching in fall 2018, the program will expand the focus of business majors of other concentrations and provide a strong marketing background for students from other colleges.

According to the U.S. Department of Labor’s Bureau of Labor Statistics, careers in marketing are a growth area in the American economy, expected to yield high-paying and enriching positions that will form an essential function in companies and organizations across all industries. The need for marketing education is even more apparent when considering that, regardless of career path, all professionals must market their personal brand.

With a minor from Mihaylo College’s Department of Marketing, which will debut in fall 2018, students will pursue specializations in general marketing, digital marketing, global marketing, creative marketing, psychology and marketing, and social sector marketing, providing a foundation that dovetails with many fields of study and can be customized to meet individual professional objectives.

All students will take an introductory MKTG 351 – Principles of Marketing course, which will be supplemented with four electives or a four-course specialization. A list of specializations appears below.

Digital Marketing

MKTG 425: Retail Marketing Strategy

MKTG 444: Social Media Marketing and Analytics

MKTG 450: Visual Marketing

MKTG 455: Strategic Internet Marketing

General Marketing

MKTG 370: Consumer Behavior

MKTG 401: Professional Selling

MKTG 405: Advertising and Promotions Strategy

MKTG 455: Strategic Internet Marketing

Global Marketing

MKTG 445: Global Marketing

MKTG 475: Export/Import Strategies

MKTG 485: Multicultural Marketing

MKTG 405: Integrated Marketing Communications

Psychology and Marketing

MKTG 370: Consumer Behavior

MKTG 379: Marketing Research Methods

MKTG 444: Social Media Marketing and Analytics

MKTG 485: Multicultural Marketing

Creative Marketing

MKTG 405: Advertising and Promotions Strategy

MKTG 444: Social Media Marketing

MKTG 455: Strategic Internet Marketing

MKTG 450: Visual Marketing

Social Sector Marketing

MKTG 401: Professional Selling

MKTG 405: Integrated Marketing Communications

MKTG 455: Strategic Internet Marketing

MKTG 465: Managing Services Marketing

Additional electives are available, covering topics such as marketing for entrepreneurs, digital marketing, social media marketing, visual marketing, global marketing, export/import strategies, marketing information technology, consumer behavior, professional selling, advertising and promotions, sports marketing, marketing research, services marketing, and retail marketing.

More information on the minor is available on the program’s webpage. For more on how you can leverage marketing in your career path as a marketing minor, reach out to Marketing Professor Neil Granitz at ngranitz@fullerton.edu or 657-278-3646.