Marketing Portfolios

Marketing professionals may create a portfolio of accomplishments showcasing their unique abilities and talents. In a highly competitive marketplace, the portfolio enables them to distinguish themselves by providing tangible evidence of their value to potential employers.

Mihaylo students seeking a Bachelor of Arts in Business Administration with an emphasis in Marketing are required to submit a personal Marketing Portfolio to their MKTG 489 instructor when they take that course.

A complete Marketing Portfolio will consist of a Cover Page, Table of Contents, Generic Cover Letter, Current Resume, and 3 Executive Summaries describing an academic (from any course completed), business, or volunteering achievements of your choice. Individual or group work may be used to create an executive summary.

As part of your portfolio, you are required to include a certificate of completion for one of the recommended courses from Lynda.com. You can access Lynda.com by signing in to your CSUF student portal and choosing the Lynda.com icon.  

Recommended Lynda.com Courses

The best way to master new technology is to actually do it while you are learning it. Thus we suggest that before embarking on one of the classes, you choose a personal, work or school project that you can work on while learning one of the technologies listed below. Including work you have produced through new technologies can strengthen your portfolio. The following is our recommended list of courses, and you only need to complete one of these certificates.

  1. WordPress Essential Training (Approximately 6 hours)
  2. Advertising on YouTube and Advertising on Instagram (Approximately 2 hours for both)
  3. Marketing on Facebook (Approximately 3 hours)
  4. Photoshop Creative Cloud One-on-One Fundamentals (Approximately 8 hours)
  5. Google Adwords Essential Training (Approximately 3 hours)
  6. Google Analytics Essential Training (Approximately 3.5 hours)
  7. SEO Fundamentals (Approximately 3.5 hours)


It is important that you create a portfolio that highlights your unique experiences and skills. However, we have provided Samples of Student Marketing Portfolios to guide you.

 

Marketing Portfolio Sample 1 CLICK HERE.

Marketing Portfolio Sample 2 CLICK HERE.

Marketing Portfolio Sample 3 CLICK HERE.

 

To view a Student Testimonial on the value of a Marketing Portfolio CLICK HERE.

To view the Guide for Preparation for a Marketing Portfolio CLICK HERE.

To view Directions on how to create a Marketing Portfolio CLICK HERE.