Digital Marketing Portfolios
In a highly competitive business environment, a marketing portfolio is an effective way for a marketing professional to stand out by providing tangible evidence of their value to potential employers or consulting clients.
College of Business and Economics students seeking a B.A. in business administration with an emphasis in marketing are required to create a personal digital marketing portfolio in their MKTG 489 – Developing Marketing Strategies course.
You will create a visually engaging digital marketing portfolio using Adobe Spark. On this platform, you will post your résumé; three or more achievements from a combination of your academic, internship/work or volunteer experiences; and one or more LinkedIn Learning Certificates. You will also include links to your personal LinkedIn Profile (required) and personal website (optional).
Recommended LinkedIn Learning Courses
Including work you have produced by using new technologies will strengthen your portfolio.
The best way to master new technology is to actually apply it while you are learning it. We suggest you choose an academic, work or personal project you can work on while completing one or more of these recommended courses:
- Advertising on YouTube
- Advertising on Instagram
- Google AdWords Essential Training
- Google Analytics Essential Training
- Photoshop Creative Cloud One-on-One
- SEO Fundamentals
- WordPress Essential Training
Although it is important that you create a portfolio that highlights your unique experiences, we have provided these samples of actual digital marketing portfolios to help get you started.