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Department of Marketing: Business Communications

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Research

Top-Tier Publications


Sharifi, M., McCombs, G. B., Fraser, L. L., McCabe, R. (2009). Structuring a competency-based accounting communication     course at the graduate level. Business Communication Quarterly, 72(2), 177-198.


Brzovic, K., Franklin, A. (2008). Reflections on the custom of disciplinary isolation and one modest attempt to overcome it.
Business Communication Quarterly, 71(3), 365-369.


Brzovic, K., Matz S. Irene (2008). Students advise fortune 500 company: Designing a problem-based learning community.
Business Communication Quarterly, 71(3), doi:10.1177/1080569908321439.


Fraser, L. L., Harich, K. R., Norby, J. M., Brzovic, K., Rizkallah, T., Loewy, D. (2005). Diagnostic and value-added           assessment of business writing. Business Communication Quarterly, 68(3), 290-305.


Fraser, L. L. (1999). Technologies of reproduction: The maternity ward in Sylvia Plath's Three Women and Igmar Bergman's       Brink of Life. Women's Studies, 28(6), 547-574.


AACSB Publication


Harich, K., Fraser, L., & Norby, J. (2005). Taking the time to do it right: A comprehensive, value-added approach for             assessing writing skills. In K. Martell & T. Calderon (Eds.), Assessment of student learning in business schools: Best                   practices each step of the way: Vol. 1, No. 2. (pp. 119-137). Tallahassee, FL: The Association for Institutional Research             and AACSB International.


Articles in Refereed Journals


Granitz, N., Loewy, D. (2007). Applying ethical theories: Interpreting and responding to student plagiarism. Journal of Business Ethics, 72(3), 293-306.


Chapters in Scholarly Books


Brzovic, K. (2007). Bertolt Brecht's the measures taken. The Columbia encyclopedia of modern drama (pp. 886-887).
Irvington, NY: Columbia University Press.


Textbooks (revisions)


Guffey, M. E., Loewy, D. (2008). Essentials of business communication. Cincinnati, OH: Cengage                                         Learning/Thomson/Southwestern.


Guffey, M. E., Loewy, D. (2007). Business communication: Process & product. Cincinnati, OH: Cengage Learning/Thomson/ Southwestern.


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