Resources & Policy

Policies

University Regulations

The CSUF Catalog Homepage at http://catalog.fullerton.edu/ is the best source of information on current policy and regulations.

Academic Integrity

All students must have knowledge about and acceptance of the Mihaylo Ethics Requirement. See http://business.fullerton.edu/ethics/ for a complete description of this requirement. You are required to read and conduct yourself according to the following content located on the website: (1) Academic Dishonesty Policy (2) Academic Appeals Policy, and the (3) Student Guide to Avoiding Plagiarism.

Final Examination Policy

Final examinations, if required by the instructor, will be given at times scheduled by the University as described in the final examination policy located at http://www.fullerton.edu/senate/publications_policies_resolutions/ups/UPS%20300/UPS%20300.005.pdf

Students with Disabilities

"No otherwise qualified individual with a disability in the United States . . . shall, solely by reason of his or her disability, be excluded from the participation in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance." (Section 504 of the Rehabilitation Act of 1973)
"Subject to the provisions of this title, no qualified individual with a disability shall, by reason of such disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of a public entity, or be subjected to discrimination by such entity." (Title II of the Americans with Disabilities Act)
For assistance related to disabilities, please contact Disabled Student Services in UH101 at (657) 278-3117. Additional information is available at http://www.fullerton.edu/DSS/.

Recommended Course Sequence for Marketing Students

We want you, our students, to get the maximum value out of your education and are able to graduate in a timely manner. As such we strongly recommend that students seeking a Bachelor of Arts in Business Administration with an Emphasis in Marketing consider the following sequence when registering for courses:

• Semester 1: M351
• Semester 2: M353 and M370
• Semester 3: M379 and one Elective Course
• Semester 4: M489 and one Elective Course

Following this sequence will ensure that you meet your prerequisites for your other courses, and move smoothly through the program. Please visit the Department of Marketing website for more information: http://business.fullerton.edu/marketing/.

GPA and Good Standing

MKTG 351, along with all other business core courses, must be completed with a grade of ‘C’ or better. Any grade of ‘C-’ or lower in a core business course must be repeated. A ‘D’ grade in a marketing concentration course will count as long as the student’s GPA in the concentration is at least 2.0.
In addition to the above, all undergraduate students must maintain a cumulative GPA of at least 2.0 in all courses taken at CSUF and in all courses in the business major. Graduate students must maintain a 3.0 GPA.

Assessment

The main purpose of the degree program at Mihaylo College of Business and Economics (MCBE) at California State, Fullerton is to provide you with the knowledge and skills that prepare you for a successful career in business. In order to assist us in achieving this goal, we will use a number of assessment tools to track your progress throughout the MCBE curriculum. Please expect to participate in MCBE assessment activities in several of your courses while at MCBE. As you do so, you will assist us in identifying our program’s strengths and weaknesses as well as areas for potential improvement. In other words, you are making an important investment in the value of your degree.

Marketing Portfolio

Marketing professionals may create a portfolio of accomplishments showcasing their unique abilities and talents. In a highly competitive marketplace, the portfolio enables them distinguish themselves by providing tangible evidence of their value to potential employers.

Mihaylo students seeking a Bachelor of Arts in Business Administration with an emphasis in Marketing are required to submit a personal Marketing Portfolio to their MKTG 489 instructor when they take that course.

A complete Marketing Portfolio will consist of a Cover Page, Table of Contents, Generic Cover Letter, Current Resume, a Lynda.com Certificate, three Executive Summaries describing an academic (from any course completed), business, or volunteering projects of your choice. Individual or group work may be used to create an executive summary. You can access Lynda.com by signing in to your CSUF student portal and choosing the Lynda.com icon.

• Marketing Portfolio Sample 1
• Marketing Portfolio Sample 2
• Marketing Portfolio Sample 3

• To view a Student Testimonial on the value of a Marketing Portfolio CLICK HERE.
• To view the Page Layout for a Marketing Portfolio CLICK HERE.
• To view Directions on how to create a Marketing Portfolio CLICK HERE.
• To view Samples of Content for Executive Summaries Only CLICK HERE.

Additional Information

Library Resources – Robert Sage, Business Librarian

We recommend visiting the Business Librarian website http://users.library.fullerton.edu/rsage/ for detailed information about reference and resource materials. If students wish a personal research consultation, they have the option of dropping by the Tutoring Center (SGMH 2404) on Mondays 11 am – 1 pm and Thursdays 1 pm – 4 pm or making an appointment using our online appointment system: (http://www.library.fullerton.edu/services/research-assistance.php)

Business Student Clubs and Organizations

We recommend that during your degree program you become involved in one or more of our business student organizations

We encourage all students and, in particular, marketing students, to join the CSUF chapter of the American Marketing Association (AMA) http://business.fullerton.edu/marketing/ama/index.htm

The Sales Leadership Center (SLC)

The Sales Leadership Center at CSUF is dedicated to providing training and career opportunities for business students planning a career in sales. Please visit http://business.fullerton.edu/centers/sales/ for additional information.

The Center for International Business (CIB)

The Center for International Business is dedicated to promoting the internationalization of the Mihaylo CBE and its programs. Specifically, the CIB assists in creating and supporting study abroad programs for business students. Please visit http://business.fullerton.edu/centers/cib/ for more information.

Scholarships

The marketing department offers a number of scholarships to deserving students. We encourage you to apply for these scholarships. Updated information on these scholarships is usually available on the college website at the end of the Fall semester. Details are available at http://www.fullerton.edu/financialaid/award/scholarships.php

In addition, for general information and resources on CBE scholarships, you can access the main financial aid website, http://www.fullerton.edu/financialaid.

Career Planning

We encourage our students to take an active role in their own career planning and job search efforts. Please visit the following websites for information and listings of current career opportunities frequently:

CSUF Career Planning and Placement Center
http://www.fullerton.edu/career/

Mihaylo College of Business Career Planning
http://business.fullerton.edu/Programs/CareerServices

Marketing Career Information and Opportunities
http://business.fullerton.edu/Main/MarketingCareers/#Default
http://business.fullerton.edu/marketing/internship/