The Sales Leadership Center and the Marketing Department will be launching a Sales Minor this Fall 2018. All CSUF students are eligible to earn the minor upon successful completion of the required courses. Students may earn the minor as well as the Certificate of Professional Sales through the Sales Leadership Center. These are two great opportunities to gain a competitive advantage when searching and applying for a career in sales.
For more information, contact the Marketing Department: SGMH 5214
OR visit the Sales Leadership Center office: SGMH 5357
A highly interactive and experiential course designed to expose students to professional selling with an emphasis on the selling process. Students will use DISC to learn how to communicate using various buying styles. The capstone project will allow students to participate in live role-plays designed to give them real-world experience.
Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.
Sales manager’s role in organizing and deploying a field sales force, developing effective sales training programs, designing complete motivation and compensation plans, asserting strong leadership and evaluating sales people’s performance. Relies heavily on case studies and group discussion.
Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis. Extensive use of Excel spreadsheets, the Internet and other technology resources. One or more sections offered online.
Learn current professional practices of sales, strategy and product distribution. Master product assortment strategies and shelf presentation at the retailer level. Network with fortune 500 corporate executives through guest speaker lectures. All projects can be directly applied to resumes.