Who are you? What are you known for? Why should an employer choose you? In order to stand out in the job market, candidates must develop a “personal brand” that defines their value proposition to an employer and differentiates them from others. The Mihaylo Student “Brand Management Plan” features detailed tools and worksheets to help you define and articulate your personal “brand,” and to plan and manage a personal Career Marketing Campaign that assists you with specific steps required for a job/internship search action plan.