Business Administration Major
Marketing Concentration (18 units)
Marketing Concentration (18 units)
| Marketing Concentration Requirements: | |
| Mktg 353 | Marketing Analysis (3) |
| Mktg 370 | Buyer Behavior (3) |
| Mktg 379 | Marketing Research (3) |
| Mktg 489 | Developing Marketing Strategies (3) |
| Plus two of the following: | |
| Mktg 401 | Professional Selling (3) |
| Mktg 405 | Managing Advertising (3) |
| Mktg 415 | Managing the Sales Force (3) |
| Mktg 425 | Retail Marketing Strategy (3) |
| Mktg 430 | Sports Marketing (3) |
| Mktg 445 | Multinational Marketing Strategy (3) |
| Mktg 455 | Strategic Internet Marketing (3) |
| Mktg 462 | Marketing for Entrepreneurs (3) |
| Mktg 465 | Managing Services Marketing (3) |
| Mktg 475 | Export Marketing Strategies (3) |
| Mktg 480 | Direct and Database Marketing (3) |
