Marketing Concentration, BA

Business Administration Major
Marketing Concentration (18 units)

Marketing Concentration Requirements:
Mktg 353 Marketing Analysis (3)
Mktg 370 Buyer Behavior (3)
Mktg 379 Marketing Research (3)
Mktg 489 Developing Marketing Strategies (3)


Plus two of the following:
Mktg 401 Professional Selling (3)
Mktg 405 Managing Advertising (3)
Mktg 415 Managing the Sales Force (3)
Mktg 425 Retail Marketing Strategy (3)
Mktg 430 Sports Marketing (3)
Mktg 443 Marketing Analytics Decision Making (3)
Mktg 445 Multinational Marketing Strategy (3)
Mktg 455 Strategic Internet Marketing (3)
Mktg 462

Mktg 464

Marketing for Entrepreneurs (3)

Insurance Mktg & Distribution Strat (3)

Mktg 465 Managing Services Marketing (3)
Mktg 475 Export Marketing Strategies (3)
Mktg 480 Direct and Database Marketing (3)
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