Research | Department of Marketing

The Marketing faculty at the Mihaylo College of Business and Economics has a track record for scholarship that results in the highest quality, peer reviewed journal articles.

Professor: Neil Granitz
Research Area: Digital Marketing, Ethics, Marketing Pedagogy

Select Publications:
Chen, Steven and Neil Granitz (2012), "Adoption, Rejection or Convergence: Consumer Attitudes Toward Book Digitization, Journal of Business Research, 65(8), 1219-1225.

Granitz, Neil, and Steve Koernig (2011), “Web 2.0 and Marketing Education: Explanations and Experiential Applications,” Journal of Marketing Education, 33(1), 57-72.

Koernig, Stephen and Neil Granitz (2006), "Progressive yet Traditional: The Portrayal of Women to that of Men in E-Commerce Magazine Advertisements," Journal of Advertising, 35(2), 81-98.

Professor: Katrin Harich
Research Area: Marketing Education, Curriculum Development, and Pedagogy

Select Publications:

Schlee, Regina P. and Katrin R. Harich (2014), "Teaching Creativity to Business Students: How well are We Doing?" Journal of Education for Business, forthcoming in spring 2014.

Schlee, Regina P. and Katrin R. Harich (2013), "Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications," Marketing Education Review, forthcoming in fall 2013.

Schlee, Regina P. and Katrin R. Harich (2010), "Knowledge and Skills Requirements for Marketing Jobs in the 21st Century," Journal of Marketing Education, Vol, 32 (3), 341-352.

Professor: Chiranjeev Kohli
Research Area: Branding and Pricing

Select Publications:
Kohli, Chiranjeev, Thomas, Sunil, and Suri, Rajneesh (2013), “Are You in Good Hands? Slogan Recall: What Really Matters, forthcoming, (53), Number 1, Journal of Advertising Research.

Kohli, Chiranjeev, and Suri, Rajneesh (2011), “Price is Right? Guidelines for Pricing to Enhance Profitability,” Business Horizons, (54), Number 6 (November-December).

Thomas, Sunil and Kohli, Chiranjeev (2009), “A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands,” Business Horizons, (52), Number 4, pp. 305-404.

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Professor: Katrin Harich Research Area: Marketing Education, Curriculum Development, and Pedagogy Select Publications:

Professor: Chiranjeev Kohli Research Area: Branding and Pricing Select Publications: Kohli, Chiranjeev, Thomas, Sunil, and Suri, Rajneesh (2013), “Are You in Good Hands? Slogan Recall: What Really Matters, forthcoming, (53), Number 1, Journal of Advertising Research.

Professor: Katrin Harich
Research Area: Marketing Education, Curriculum Development, and Pedagogy

Select Publications:

Professor: Chiranjeev Kohli
Research Area: Branding and Pricing

Select Publications:
Kohli, Chiranjeev, Thomas, Sunil, and Suri, Rajneesh (2013), “Are You in Good Hands? Slogan Recall: What Really Matters, forthcoming, (53), Number 1, Journal of Advertising Research.