Marketing Research

Professor: Susan Cadwallader    
Research Area: Services Marketing, Strategy & Innovation, Nonprofit Marketing, 50+ Consumer Marketing.

Select Publications:
Cadwallader, Susan, Aubrey Lebard and Catherine Atwong (2013), “Proposing Community Engagement Activities into the Marketing Curriculum.” Marketing Education Review, 23 (2), 137-149.
Cadwallader, Susan, Tom Boyd and Aaron Thomas (2012), “Affinity and Beyond: Leveraging NASCAR’s Integrated Supply Network to Drive Fan Equity,” Journal of Marketing Channels, 19:3. 193-211.
Cadwallader, Susan, Jarvis, Cheryl B., Bitner, Mary Jo, Ostrom, Amy L. (2010), “Frontline Employee Motivation to Participate in Service Innovation Implementation,” Journal of the Academy of Marketing Science, 38 (2), 219-239.

Professor: Howard Forman
Research Area: Pricing, Risk, Decision Making, Supply Chain Marketing

Select Publications:
Buying Centers and the Role of Supply Chain Orientation on New Technology Adoption,” Journal of Marketing Theory and Practice. (2014) Volume 22, (1), pp. 41-52.

The Effect of Decision Context on Perceived Risk in Pricing Strategies,” (Co- authored with James M. Hunt), Journal of Product and Brand Management. (2013) Volume 22, (1), pp. 79-86.

Factors Affecting New Product Post-Adoption Behavior in a Major U.S. Automotive Supply Chain: An Examination of Antecedents to Technology Internalization," (Co-authored with Fredrick Hong-Yim and Hyokjin Kwak) Journal of Business & Industrial Marketing. (2013) Volume 28, (2), pp. 147- 159.


Professor: Neil Granitz
Research Area: Digital Marketing, Ethics, Marketing Pedagogy

Select Publications:
Chen, Steven and Neil Granitz (2012), "Adoption, Rejection or Convergence: Consumer Attitudes Toward Book Digitization, Journal of Business Research, 65(8), 1219-1225.

Granitz, Neil, and Steve Koernig (2011), “Web 2.0 and Marketing Education: Explanations and Experiential Applications,” Journal of Marketing Education, 33(1), 57-72.

Koernig, Stephen and Neil Granitz (2006), "Progressive yet Traditional: The Portrayal of Women to that of Men in E-Commerce Magazine Advertisements," Journal of Advertising, 35(2), 81-98.

Professor: Katrin Harich
Research Area:
Marketing Education, Curriculum Development, and Pedagogy

Select Publications:
Schlee, Regina P. and Katrin R. Harich (2014), "Teaching Creativity to Business Students:  How well are We Doing?" Journal of Education for Business, forthcoming in spring 2014.

Schlee, Regina P. and Katrin R. Harich (2013), "Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications," Marketing Education Review, forthcoming in fall 2013.
Schlee, Regina P. and Katrin R. Harich (2010), "Knowledge and Skills Requirements for Marketing Jobs in the 21st Century," Journal of Marketing Education, Vol, 32 (3), 341-352. 

Professor: Chiranjeev Kohli
Research Area: Branding and Pricing

Select Publications:
, Mayukh, Kohli, Chiranjeev, Kumar, Piyush, and Thomas, Sunil, "A study of the antecedents of slogan liking," Journal of Business Research, 2014 (67), Number 12, pp. 2504-2511.

Kohli, Chiranjeev, Thomas, Sunil, and Suri, Rajneesh (2013), “Are You in Good Hands? Slogan Recall: What Really Matters, forthcoming, (53), Number 1, Journal of Advertising Research.

Kohli, Chiranjeev, and Suri, Rajneesh (2011), “Price is Right? Guidelines for Pricing to Enhance Profitability,” Business Horizons, (54), Number 6 (November-December).

Professor: Christopher Kondo
Research Area: Marketing and Sales Education and Pedagogy, Career Development

Select Publications:
Donoho, C., Heinze, T. Kondo, C.T. (2012). Gender differences in personal selling ethnics evaluations: Do they exist and what does their existence mean for teaching sales ethics?. Journal of Marketing Education, 34(1), 55-66. -239.
Kondo, C.T., Le, V.N. (2010). A lesson for the generations - teach by example. Proceedings of the Marketing Educators Association, Seattle, WA.
Kondo, C.T. (2009). Benefits of Job Clubs for Executive Job Seekers: A Tale of Hares and Tortoises. Journal of Employment Counseling. 46(1), 27-37.

Professor: Catherine Atwong
Research Area: Marketing Technology, Marketing Education

Select Publications:
Atwong, Catherine T. "A Social Media Practicum: An Action Learning Approach to Social Media Marketing and Analytics," Marketing Education Review. 2015, Spring, forthcoming.
Cadwallader, Susan, Catherine Atwong, and Aubrey LeBard, "Proposing Community-Based Learning in the Marketing Curriculum," Marketing Education Review. 2013, 23(2):137-149.
Atwong, Catherine T. and Linda H Taylor, “Integrating Information Literacy into Business Education: A Successful Case of Faculty-Librarian Collaboration”. Journal of Business & Finance Librarianship. 2008, 13(4):433-446.

Professor: S. Allen Broyles
Research Area: Consumer Satisfaction, Cross-Cultural Branding.

Select Publications:
Leingpibul, Thaweephan, Broyles, S. Allen, and Kohli, Chiranjeev (2013), “The Comparative Influence of Manufacturer and Retail Brands on Customers’ Propensity to Switch to Retail Brands”, Journal of Product and Brand Management, 22 (3), 208-217.
Broyles, S. Allen, Ross, Robert H., Davis, Donna, and Leingpibul, Thaweephan (2011), “Customers’ Comparative Loyalty to Retail and Manufacturer Brands”, Journal of Product and Brand Management, 20 (3), 205-215.
Leingpibul, Thaweephan, Thomas, Sunil, Broyles, S. Allen, Ross, Robert H. (2009), “Loyalty’s Influence on the Consumer Satisfaction and (Re) Purchase Behavior Relationship”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 22, 36-53.

Professor: Matthew Lancellotti
Research Area: Consumer Emotions, Advertising Appeals, Gender and Advertising, Marketing education

Select Publications:
Patrick, Vanessa M., Matthew P. Lancellotti, and Henrick Hagtavedt (2009), “Getting a Second Chance: The Role of Imagery in the Influence of Inaction Regret on Behavioral Intent,” Journal of the Academy of Marketing Science, 37(2) 181-190.
Patrick, Vanessa M., Matthew P. Lancellotti, and Gustavo DeMello (2009), “Coping with Non-Purchase: Managing the Stress of Inaction Regret,” Journal of Consumer Psychology, 19(3) 463-472.
Lancellotti, Matthew P., and Thomas C. Boyd (2008), “ The Effects of Team-Personality Awareness Exercises on Team Satisfaction and Performance: The Context of Marketing Course Projects,” Journal of Marketing Education, 30(3) 244-254.

Professor: Sunil Thomas
Research Area: Branding, Marketing Metrics

Select Publications:
Dass, M., Kohli, C., Kumar, P., Thomas, S.* (Forthcoming). A Study of the Antecedents of Slogan Liking. Journal of Business Research.
Kohli, C. S., Thomas, S., Suri, R. (2013). Are You in Good Hands? Slogan Recall: What Really Matters. Journal of Advertising Research, 53(1),31-42.
Thomas, S., Kohli, C. S. (2011). Can brand image move upwards after Sideways? A strategic approach to brand placements. Business Horizons, 54(1),41-49.

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