In the business community, marketing professionals traditionally create a portfolio of accomplishments showcasing their unique abilities and talents. This portfolio enables these professionals to provide tangible evidence of their value to potential employers or customers--especially in a highly competitive marketplace.
To view a Student Testimonial on the value of a Marketing Portfolio CLICK HERE.
At CSUF, students seeking a Bachelor of Arts in Business Administration with an Emphasis in Marketing are required to submit a personal Marketing Portfolio to their MKTG 489 instructor at the conclusion of the semester they take the course.
A complete Marketing Portfolio will consist of a Cover Page, Table of Contents, Generic Cover Letter, Current Resume and 3 Executive Summaries describing an academic (from any course completed), business, or volunteering achievements of your choice. Individual or group work may be used to create an executive summary.
To view the Page Layout for a Marketing Portfolio CLICK HERE.
To view Directions on how to create a Marketing Portfolio CLICK HERE.
It is important that you create a portfolio that highlights your unique experiences and skills. However, we have provided these actual Samples of Student Marketing Portfolios to provide you with ideas to get started:
Marketing Portfolio Sample 1 CLICK HERE.
Marketing Portfolio Sample 2 CLICK HERE.
Marketing Portfolio Sample 3 CLICK HERE.
To view Samples of Content for Executive Summaries Only CLICK HERE.