Marketing professionals may create a portfolio of accomplishments showcasing their unique abilities and talents. In a highly competitive marketplace, the portfolio enables them distinguish themselves by providing tangible evidence of their value to potential employers.
Mihaylo students seeking a Bachelor of Arts in Business Administration with an emphasis in Marketing are required to submit a personal Marketing Portfolio to their MKTG 489 instructor when they take that course.
A complete Marketing Portfolio will consist of a Cover Page, Table of Contents, Generic Cover Letter, Current Resume and 3 Executive Summaries describing an academic (from any course completed), business, or volunteering achievements of your choice. Individual or group work may be used to create an executive summary. Starting Spring 2016, you will also be required to include a certificate of completion for one of the recommended courses from Lynda.com (not yet included in samples).
It is important that you create a portfolio that highlights your unique experiences and skills. However, we have provided Samples of Student Marketing Portfolios to guide you.
Marketing Portfolio Sample 1 CLICK HERE.
Marketing Portfolio Sample 2 CLICK HERE.
Marketing Portfolio Sample 3 CLICK HERE.
To view a Student Testimonial on the value of a Marketing Portfolio CLICK HERE.
To view the Page Layout for a Marketing Portfolio CLICK HERE.
To view Directions on how to create a Marketing Portfolio CLICK HERE.
To view Samples of Content for Executive Summaries Only CLICK HERE.