TEACHING INTERESTS AND PHILOSOPHY

Teaching interests include Buyer Behavior (Marketing 370), Advertising Management (Marketing 405), and Principles of Marketing (Marketing 351).

In teaching these marketing classes, experiential, active learning is balanced and supplemented with lecture-type instruction to cater to the diverse student population at Cal State Fullerton and to different learning styles. As an example, the General Motors Marketing Internship Program (GMMI) allows students to apply to a real-world situation what they learn in class. This internship program has continuously (since 1993) produced highly motivated and highly employable marketing graduates