Neil Granitz, Co-director, Marketing Honors Networking Program
(657) 278-3934; ngranitz@fullerton.edu
Neil Granitz is currently a Professor in the Department of Marketing at Cal State Fullerton where he teaches Marketing Research and Strategic Internet Marketing classes. His research areas of interest include marketing and e-Commerce, instilling meaning into Marketing Education and business ethics; he has published numerous articles in these areas. Before joining Cal State Fullerton, Dr. Granitz completed a Ph.D. at Arizona State University and an M.B.A. at McGill University. F ollowing his M.B.A., Neil worked as a Market Research Director for IMASCO, a Canadian conglomerate that owns Hardees Restaurants, Genstar Development and Imperial Tobacco. He now consults for the Aber Group and Bexon Brohman and Associates. In his spare time he reads lots of comic books.
Howard Forman, Co-director, Marketing Honors Networking Program
(657) 278-3799;
hforman@fullerton.edu
Howard Forman is currently an Associate Professor in the Department of Marketing at Cal State Fullerton where he teaches Sports Marketing and Retail and Marketing Channels Strategies classes. His research areas of interest include pricing strategies determinants, inter-organizational relationships in marketing channels, technology adoption, and marketing education. Dr. Forman's research appears in numerous academic journals and he presented his research at major national and international conferences. Prior to joining Cal State Fullerton, Dr. Forman was on the faculty at Drexel University in Philadelphia, and The Pennsylvania State University in Scranton, PA. He earned his Ph.D. from Temple University, an M.B.A. from The George Washington University, and a B.S. from The Pennsylvania State University. His industry experience includes working for the Department of Defense, Motorola, and the CSX railroad. In his spare time, he likes to play board games with his family and participate in fantasy sports leagues.
Katrin Harich, Co-director, Marketing Honors Networking Program
(657) 278-4674; kharich@fullerton.edu
Katrin R. Harich is a Professor in the Marketing Department where she currently teaches Buyer Behavior. Her research interests include marketing pedagogy and cross-cultural issues in marketing. Dr. Harich has published in a variety of journals, including the Journal of Marketing Education, the Journal of Business Research, the Journal of International Marketing and the European Journal of Marketing. Before joining Cal State Fullerton in the fall of 1990, Dr. Harich completed a post-doctoral program in Marketing and Consumer Behavior at the University of California, Los Angeles (UCLA). She taught International Marketing and Consumer Behavior in UCLA’s MBA Program. She also taught Marketing Research (at the University of Southern California), and Principles of Marketing (at Pepperdine University). Dr. Harich earned her Ph.D. in Psychology at the University of Bonn, Germany. Before coming to the United States in 1988, she worked as a Senior Research Associate at Bonn University and as a company consultant (for a research company in the South of Germany). Dr. Harich is the director of the College’s Center for International Business. She is particularly passionate about student study abroad and helped create a number of short-term programs for business students. In her free time, she loves to read, travel, watch movies, and spend time with friends (some of them canine and/or feline!).
Matthew Lancellotti, Co-director, Marketing Honors Networking Program
(657) 278-3788; mlancellotti@fullerton.edu
Matt Lancellotti is currently Associate Professor of Marketing at the Mihaylo College of Business. His research interests center on consumer psychology, including consumer emotions such as regret and guilt, and the impact of consumers’ coping strategies on their attitudes towards products. He has published several articles in these areas. Dr. Lancellotti teaches classes in Consumer Behavior, Advertising and Brand Promotion, and Principles of Marketing. He earned his Ph.D. from the University of Southern California, where he also earned his MBA. His undergraduate work in Psychology was done at UC Santa Cruz. Prior to his career in academics, Dr. Lancellotti worked in advertising for national magazines, and in commercialization of new technologies for various government agencies. He is fascinated by geography and weather.
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