Course Descriptions

	300 Level of Marketing Individual Course Descriptions
	400 Level of Marketing Individual Course Descriptions
	500 Level of Marketing Individual Course Descriptions

MKTG351 Principles Of Marketing (3 units) Prerequisite: prerequisite: Econ 202 or 210; corequisite: ISDS 361A Gain skills in marketing yourself to get an exciting career position and advancement. Discover how marketing managers develop effective global strategy for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to bring in new business for your employer.
MKTG353 Marketing Info Technology (3 units) Prerequisite: ISDS 361A; corequisite: MKTG 351 Learn important information tools and databases needed by marketers for decision-making. Acquire techniques desired by all organizations in market segmentation, advertising media selection, profit scenario analysis, sales forecasting and management. Enhance your confidence and skills in using electronic spreadsheets and the Internet.
MKTG370 Buyer Behavior (3 units) Prerequisite: corequisite: MKTG 351 Learn what makes customers buy. Examine the motivation and buying process involved in purchasing both consumer and business products and services. Includes the study of market demographic shifts, and social changes in attitudes and values. Understand the psychology of customer buying, making you a more appreciated asset to your company. Marketing planning cases and projects are undertaken to apply course concepts to careers in advertising, sales, marketing research, retailing, and product management.
MKTG379 Marketing Resrch Methods (3 units) Prerequisite: MKTG 351, ISDS 361A Every major business decision is based on a thorough analysis of marketing information. With a "hands on" orientation, learn the fundamentals of information gathering and utilization -- from conceptualization to execution -- to manage the research process, developing you into a better decision maker and a more valuable manager to your organization.

MKTG351 Principles Of Marketing (3 units)
Prerequisite: prerequisite: Econ 202 or 210; corequisite: ISDS 361A

Gain skills in marketing yourself to get an exciting career position and advancement. Discover how marketing managers develop effective global strategy for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to bring in new business for your employer.

MKTG353 Marketing Info Technology (3 units)
Prerequisite: ISDS 361A; corequisite: MKTG 351

Learn important information tools and databases needed by marketers for decision-making. Acquire techniques desired by all organizations in market segmentation, advertising media selection, profit scenario analysis, sales forecasting and management. Enhance your confidence and skills in using electronic spreadsheets and the Internet.

MKTG370 Buyer Behavior (3 units)
Prerequisite: corequisite: MKTG 351

Learn what makes customers buy. Examine the motivation and buying process involved in purchasing both consumer and business products and services. Includes the study of market demographic shifts, and social changes in attitudes and values. Understand the psychology of customer buying, making you a more appreciated asset to your company. Marketing planning cases and projects are undertaken to apply course concepts to careers in advertising, sales, marketing research, retailing, and product management.

MKTG379 Marketing Resrch Methods (3 units)
Prerequisite: MKTG 351, ISDS 361A

Every major business decision is based on a thorough analysis of marketing information. With a "hands on" orientation, learn the fundamentals of information gathering and utilization -- from conceptualization to execution -- to manage the research process, developing you into a better decision maker and a more valuable manager to your organization.

MKTG401 Professional Selling (3 units) Prerequisite: MKTG 351 Learn how to sell your ideas and yourself in job interviews to secure the job of your dreams. Use the communication and selling techniques from the classroom to become very effective and successful in strengthening client relationships and enhancing your own persuasive communication skills. Master the selling cycle and create a sales project that will get you attractive job offers and increase your lifetime earning potential.
MKTG405 Integrating Marketing Communications (3 units) Prerequisite: MKTG 351, MKTG 379 Learn how to develop and implement integrated marketing communication strategies including advertising, sales promotion, public relations, sponsorship marketing, and personal selling. Find out how to coordinate these communication elements so that they convey a message with a single voice, thus being more cost-effective. Use your analytical and creative skills to communicate effectively with target consumers, making you a prized member of your employer’s team.
MKTG415 Managing the Sales Force (3 units) Prerequisite: MKTG 351 Acquire practical tools and knowledge for managing field salespeople or running your own business. Learn how to best organize your sales force, develop effective sales training programs, design motivation and compensation plans and assert strong leadership, thereby attaining a successful and satisfying career.
MKTG425 Retail Marketing Strategy (3 units) Prerequisite: MKTG 351 Learn how retail managers develop strategic marketing and financial plans to run their businesses. See how these plans are implemented by going on field trips to successful retailers. Get visibility and recognition early in your retail career by knowing how to employ those strategic and operational
MKTG430 Sports Marketing (3 units) Prerequisite: MKTG 351 Learn about career opportunities in this rapidly growing and increasingly influential industry. Develop skills in marketing yourself and your expertise to professional teams, leagues, associations, corporations and university athletic departments. Learn how sports and sport sponsorship are influencing popular culture and marketing practice, as well as how you can increase your value to employers by understanding the special opportunities within sports and event marketing.
MKTG435 Business Marketing Management (3 units) Prerequisite: MKTG 351, MKTG 353 Firms marketing to other organizations account for over 70% of the economy and 65% of the entry marketing positions. Chances are, this will be your niche. Learn how to build lasting and profitable business relationships and you will possess one of the most widely sought, and valuable, marketing skills.
MKTG445 Multinational Marketing Strategies (3 units) Prerequisite: MKTG351 Learn how to market yourself for career advancement in the INTERNATIONAL business arena. Discover how international marketing managers develop effective strategies for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to develop new international business for your employer, and thereby get promoted.
MKTG455 Strategic Internet Marketing (3 units) Prerequisite: MKTG 351 Find out how to start your own e-commerce business or incorporate e-commerce into your existing business. Discover the advantages and disadvantages of conducting business on the Internet. Understand how marketing managers develop winning strategy for the Internet and learn how to write a strategic e-commerce marketing plan. Gain knowledge of why so many companies fail and so few succeed.
MKTG462 Mktg for Entrepreneurs ( units) Prerequisite:
MKTG465 Managing Services Marketing (3 units) Prerequisite: MKTG 351 With approximately 76% of our labor force working in the service sector, chances are you will be there, too. This course will help you develop an understanding of the unique marketing needs and challenges faced by service organizations and manufacturing firms that use service as a competitive strategy in an increasingly challenging global environment.
MKTG475 Export Marketing Strategies (3 units) Prerequisite: MKTG351 With constantly growing INTERNATIONAL trade, smaller (than large multinationals) export/import businesses could be best for you. Learn how to perform export and import transactions, locate international buyers and suppliers, get paid, obtain financing, contract for transportation services, deal with customs agencies, and determine rates of duty in order to achieve career success.
MKTG489 Developing Marketing Strategies (3 units) Prerequisite: MKTG 351, 353, 370 & 379 This capstone course for marketing majors merges your college coursework into a functional platform for the practice of marketing management. Your strategic solutions to actual business problems in a team atmosphere enhance your interpersonal skills and your value to a future employer. Team presentations stimulate your creativity, utilize cutting-edge technology, and enhance your verbal and written communications to a professional level.
MKTG495 Internship (3 units) Prerequisite: six units of upper-division marketing courses, including Marketing 351, concentration in marketing or in inter-national business, consent of department chair, at least junior standing, 2.5 GPA and one semester in residence at Cal State Fullerton Planned and supervised work experience. May be repeated for credit up to a total of six units. Credit/No Credit only.
MKTG499 Independent Study (3 units) Prerequisite: senior standing and approval by the Department Chair. Open to undergraduate students desiring to pursue directed independent inquiry. May be repeated for credit. Not open to students on academic probation

MKTG401 Professional Selling (3 units)
Prerequisite: MKTG 351

Learn how to sell your ideas and yourself in job interviews to secure the job of your dreams. Use the communication and selling techniques from the classroom to become very effective and successful in strengthening client relationships and enhancing your own persuasive communication skills. Master the selling cycle and create a sales project that will get you attractive job offers and increase your lifetime earning potential.

MKTG405 Integrating Marketing Communications (3 units)
Prerequisite: MKTG 351, MKTG 379

Learn how to develop and implement integrated marketing communication strategies including advertising, sales promotion, public relations, sponsorship marketing, and personal selling. Find out how to coordinate these communication elements so that they convey a message with a single voice, thus being more cost-effective. Use your analytical and creative skills to communicate effectively with target consumers, making you a prized member of your employer’s team.

MKTG415 Managing the Sales Force (3 units)
Prerequisite: MKTG 351

Acquire practical tools and knowledge for managing field salespeople or running your own business. Learn how to best organize your sales force, develop effective sales training programs, design motivation and compensation plans and assert strong leadership, thereby attaining a successful and satisfying career.

MKTG425 Retail Marketing Strategy (3 units)
Prerequisite: MKTG 351

Learn how retail managers develop strategic marketing and financial plans to run their businesses. See how these plans are implemented by going on field trips to successful retailers. Get visibility and recognition early in your retail career by knowing how to employ those strategic and operational

MKTG430 Sports Marketing (3 units)
Prerequisite: MKTG 351

Learn about career opportunities in this rapidly growing and increasingly influential industry. Develop skills in marketing yourself and your expertise to professional teams, leagues, associations, corporations and university athletic departments. Learn how sports and sport sponsorship are influencing popular culture and marketing practice, as well as how you can increase your value to employers by understanding the special opportunities within sports and event marketing.

MKTG435 Business Marketing Management (3 units)
Prerequisite: MKTG 351, MKTG 353

Firms marketing to other organizations account for over 70% of the economy and 65% of the entry marketing positions. Chances are, this will be your niche. Learn how to build lasting and profitable business relationships and you will possess one of the most widely sought, and valuable, marketing skills.

MKTG445 Multinational Marketing Strategies (3 units)
Prerequisite: MKTG351

Learn how to market yourself for career advancement in the INTERNATIONAL business arena. Discover how international marketing managers develop effective strategies for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to develop new international business for your employer, and thereby get promoted.

MKTG455 Strategic Internet Marketing (3 units)
Prerequisite: MKTG 351

Find out how to start your own e-commerce business or incorporate e-commerce into your existing business. Discover the advantages and disadvantages of conducting business on the Internet. Understand how marketing managers develop winning strategy for the Internet and learn how to write a strategic e-commerce marketing plan. Gain knowledge of why so many companies fail and so few succeed.

MKTG462 Mktg for Entrepreneurs ( units)
Prerequisite:

MKTG465 Managing Services Marketing (3 units)
Prerequisite: MKTG 351

With approximately 76% of our labor force working in the service sector, chances are you will be there, too. This course will help you develop an understanding of the unique marketing needs and challenges faced by service organizations and manufacturing firms that use service as a competitive strategy in an increasingly challenging global environment.

MKTG475 Export Marketing Strategies (3 units)
Prerequisite: MKTG351

With constantly growing INTERNATIONAL trade, smaller (than large multinationals) export/import businesses could be best for you. Learn how to perform export and import transactions, locate international buyers and suppliers, get paid, obtain financing, contract for transportation services, deal with customs agencies, and determine rates of duty in order to achieve career success.

MKTG489 Developing Marketing Strategies (3 units)
Prerequisite: MKTG 351, 353, 370 & 379

This capstone course for marketing majors merges your college coursework into a functional platform for the practice of marketing management. Your strategic solutions to actual business problems in a team atmosphere enhance your interpersonal skills and your value to a future employer. Team presentations stimulate your creativity, utilize cutting-edge technology, and enhance your verbal and written communications to a professional level.

MKTG495 Internship (3 units)
Prerequisite: six units of upper-division marketing courses, including Marketing 351, concentration in marketing or in inter-national business, consent of department chair, at least junior standing, 2.5 GPA and one semester in residence at Cal State Fullerton

Planned and supervised work experience. May be repeated for credit up to a total of six units. Credit/No Credit only.

MKTG499 Independent Study (3 units)
Prerequisite: senior standing and approval by the Department Chair. Open to undergraduate students desiring to pursue directed independent inquiry. May be repeated for credit. Not open to students on academic probation

MKTG519 Marketing Management (3 units) Prerequisite: Accounting 510, Economics 515, InfoSys/DecSci 513, 514, Management 516, 518 (may be taken concurrently) and classified CBE status Examines key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.
MKTG525 Seminar in Marketing Problems (3 units) Prerequisite: Marketing 519 and classified CBE status Marketing decision making for developing effective, ethical and socially responsible strategies for promotion, distribution and pricing of products and service. Uses case analysis approach for domestic and international markets.
MKTG535 Marketing New Ventures (3 units) Prerequisite: Marketing 519 Coverage of market analysis for new products and service, competitive analysis, alternatives for entering markets, associated costs, and launch feasibility. Casework, research, and fieldwork with selected local businesses.
MKTG555 E-Marketing Strategy (3 units) Prerequisite: Marketing 519 Current theory and practice in the area of Internet marketing which presents new opportunities and challenges to traditional marketing approaches. Includes case analyses and development of an integrated marketing plan for an e-commerce business.
MKTG596 Contemporary Topics in Marketing (3 units) Prerequisite: Marketing 519 or equivalent and classified CBE status Topics in areas such as information strategy, business-to-business marketing, customer relationship marketing, services consulting, and others. May be repeated
MKTG599 Independent Graduate Research (3 units) Prerequisite: classified CBE status consent of instructor and approval by the Department Chair and Associate Dean. May be repeated for credit. Not open to students on academic probation.

MKTG519 Marketing Management (3 units)
Prerequisite: Accounting 510, Economics 515, InfoSys/DecSci 513, 514, Management 516, 518 (may be taken concurrently) and classified CBE status

Examines key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.

MKTG525 Seminar in Marketing Problems (3 units)
Prerequisite: Marketing 519 and classified CBE status

Marketing decision making for developing effective, ethical and socially responsible strategies for promotion, distribution and pricing of products and service. Uses case analysis approach for domestic and international markets.

MKTG535 Marketing New Ventures (3 units)
Prerequisite: Marketing 519

Coverage of market analysis for new products and service, competitive analysis, alternatives for entering markets, associated costs, and launch feasibility. Casework, research, and fieldwork with selected local businesses.

MKTG555 E-Marketing Strategy (3 units)
Prerequisite: Marketing 519

Current theory and practice in the area of Internet marketing which presents new opportunities and challenges to traditional marketing approaches. Includes case analyses and development of an integrated marketing plan for an e-commerce business.

MKTG596 Contemporary Topics in Marketing (3 units)
Prerequisite: Marketing 519 or equivalent and classified CBE status

Topics in areas such as information strategy, business-to-business marketing, customer relationship marketing, services consulting, and others. May be repeated

MKTG599 Independent Graduate Research (3 units)
Prerequisite: classified CBE status

consent of instructor and approval by the Department Chair and Associate Dean. May be repeated for credit. Not open to students on academic probation.