- 300 Level of Marketing Individual Course Descriptions
- 400 Level of Marketing Individual Course Descriptions
- 500 Level of Marketing Individual Course Descriptions
300 Level Marketing Individual Course Descriptions
MKTG 351 : Principles of Marketing (prerequisite: Econ 202 or 210; corequisite: ISDS 361A) Gain skills in marketing yourself to get an exciting career position and advancement. Discover how marketing managers develop effective global strategy for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to bring in new business for your employer.
MKTG 353 : Marketing Information Technology (prerequisite: ISDS 361A; corequisite: MKTG 351) Learn important information tools and databases needed by marketers for decision-making. Acquire techniques desired by all organizations in market segmentation, advertising media selection, profit scenario analysis, sales forecasting and management. Enhance your confidence and skills in using electronic spreadsheets and the Internet.
MKTG 370 : Buyer Behavior (corequisite: MKTG 351) Learn what makes customers buy. Examine the motivation and buying process involved in purchasing both consumer and business products and services. Includes the study of market demographic shifts, and social changes in attitudes and values. Understand the psychology of customer buying, making you a more appreciated asset to your company. Marketing planning cases and projects are undertaken to apply course concepts to careers in advertising, sales, marketing research, retailing, and product management.
MKTG 379 : Marketing Research (prerequisites: MKTG 351, ISDS 361A) Every major business decision is based on a thorough analysis of marketing information. With a "hands on" orientation, learn the fundamentals of information gathering and utilization -- from conceptualization to execution -- to manage the research process, developing you into a better decision maker and a more valuable manager to your organization.
400 Level Marketing Individual Course Descriptions
MKTG 401 : Professional Selling (prerequisite: MKTG 351) Learn how to sell your ideas and yourself in job interviews to secure the job of your dreams. Use the communication and selling techniques from the classroom to become very effective and successful in strengthening client relationships and enhancing your own persuasive communication skills. Master the selling cycle and create a sales project that will get you attractive job offers and increase your lifetime earning potential.
MKTG 405 : Integrating Marketing Communications (prerequisites: MKTG 351, MKTG 379) Learn how to develop and implement integrated marketing communication strategies including advertising, sales promotion, public relations, sponsorship marketing, and personal selling. Find out how to coordinate these communication elements so that they convey a message with a single voice, thus being more cost-effective. Use your analytical and creative skills to communicate effectively with target consumers, making you a prized member of your employer’s team.
MKTG 415 : Managing the Sales Force (prerequisite: MKTG 351) Acquire practical tools and knowledge for managing field salespeople or running your own business. Learn how to best organize your sales force, develop effective sales training programs, design motivation and compensation plans and assert strong leadership, thereby attaining a successful and satisfying career.
MKTG 425 :
Retail Marketing Strategy (prerequisite: MKTG 351) Learn how retail managers develop strategic
marketing and financial plans to run their businesses. See how these plans are implemented by going on
field trips to successful retailers. Get visibility and recognition early in your retail career by
knowing how to employ those strategic and operational concepts to grow market share and profitability
for your employer.
MKTG 430 : Sports Marketing (prerequisite: MKTG 351) Learn about career opportunities in this rapidly growing and increasingly influential industry. Develop skills in marketing yourself and your expertise to professional teams, leagues, associations, corporations and university athletic departments. Learn how sports and sport sponsorship are influencing popular culture and marketing practice, as well as how you can increase your value to employers by understanding the special opportunities within sports and event marketing.
MKTG 435 : Business Marketing Management (prerequisites: MKTG 351, MKTG 353) Firms marketing to other organizations account for over 70% of the economy and 65% of the entry marketing positions. Chances are, this will be your niche. Learn how to build lasting and profitable business relationships and you will possess one of the most widely sought, and valuable, marketing skills.
MKTG 445 : Multinational Marketing Strategies (prerequisite: MKTG351) Learn how to market yourself for career advancement in the INTERNATIONAL business arena. Discover how international marketing managers develop effective strategies for products/services, promotion, distribution and pricing. Get recognized by understanding how you can apply those principles to develop new international business for your employer, and thereby get promoted.
MKTG 455 :
Strategic Internet Marketing (prerequisite: MKTG 351) Find out how to start your own e-commerce
business or incorporate e-commerce into your existing business. Discover the advantages and disadvantages
of conducting business on the Internet. Understand how marketing managers develop winning strategy for
the Internet and learn how to write a strategic e-commerce marketing plan. Gain knowledge of why so many
companies fail and so few succeed.
MKTG 465 : Managing Services Marketing (prerequisite: MKTG 351) With approximately 76% of our labor force working in the service sector, chances are you will be there, too. This course will help you develop an understanding of the unique marketing needs and challenges faced by service organizations and manufacturing firms that use service as a competitive strategy in an increasingly challenging global environment.
MKTG 475 : Export Marketing Strategies (prerequisite: MKTG351) With constantly growing INTERNATIONAL trade, smaller (than large multinationals) export/import businesses could be best for you. Learn how to perform export and import transactions, locate international buyers and suppliers, get paid, obtain financing, contract for transportation services, deal with customs agencies, and determine rates of duty in order to achieve career success.
MKTG 489 : Developing Marketing Strategies ( prerequisites: MKTG 351, 353, 370 & 379) This capstone course for marketing majors merges your college coursework into a functional platform for the practice of marketing management. Your strategic solutions to actual business problems in a team atmosphere enhance your interpersonal skills and your value to a future employer. Team presentations stimulate your creativity, utilize cutting-edge technology, and enhance your verbal and written communications to a professional level.
MKTG 495 :
Internship ( Prerequisites: six units of upper-division marketing courses, including Marketing
351, concentration in marketing or in inter-national business, consent of department chair, at least
junior standing, 2.5 GPA and one semester in residence at Cal State Fullerton) Planned and supervised
work experience. May be repeated for credit up to a total of six units. Credit / No Credit only.
Units: (3)
MKTG 499 :
Independent Study ( Prerequisites: senior standing and approval by the Department Chair. Open
to undergraduate students desiring to pursue directed independent inquiry. May be repeated for credit.
Not open to students on academic probation)
Units: (1-3)
500 Level Marketing Individual Course Descriptions
MKTG 519 :
Marketing Management ( Prerequisites: Accounting 510, Economics 515, InfoSys / DecSci 513, 514,
Management 516, 518 (may be taken concurrently) and classified CBE status) Examines key marketing
concepts and their applications to marketing research, segmentation, selecting target markets, product
development, pricing, promotion and distribution. Develops senior-level executive decision-making skills
from global, ethical and socially responsible perspectives. Requires understanding and application in a
major project.
Units: (3)
MKTG 525 :
Seminar in Marketing Problems ( Prerequisites: Marketing 519 and classified CBE status)
Marketing decision making for developing effective, ethical and socially responsible strategies
for promotion, distribution and pricing of products and service. Uses case analysis approach for
domestic and international markets.
Units: (3)
MKTG 535 :
Marketing New Ventures (Prerequisite: Marketing 519) Coverage of market analysis for new
products and service, competitive analysis, alternatives for entering markets, associated costs,
and launch feasibility. Casework, research, and fieldwork with selected local businesses.
Units: (3)
MKTG 555 :
E-Marketing Strategy ( Prerequisite: Marketing 519) Current theory and practice in the area of
Internet marketing which presents new opportunities and challenges to traditional marketing approaches.
Includes case analyses and development of an integrated marketing plan for an e-commerce business.
Units: (3)
MKTG 596 :
Contemporary Topics in Marketing ( Prerequisites: Marketing 519 or equivalent and classified
CBE status) Topics in areas such as information strategy, business-to-business marketing, customer
relationship marketing, services consulting, and others. May be repeated for credit.
Units: (3)
MKTG 599 :
Independent Graduate Research ( Prerequisites: classified CBE status) consent of instructor and
approval by the Department Chair and Associate Dean. May be repeated for credit. Not open to students on
academic probation.
Units: (1-3)
*** Notice that regardless of your concentration / major, several of the marketing courses above directly apply to your desired career---AND will give you a competitive advantage for advancement and success in your career. Wouldn’t you be wise in the long run to gain that competitive advantage?
Further, consider whether all of the required courses for a marketing concentration (MKTG 353, 370, 379 & 489) directly apply to your intended career and will enhance your advancement. Can you say that same thing about your current concentration/major? If not, you would be wise to change to a marketing concentration and take directly applicable courses from other areas as additional coursework. Doing that will give you the best opportunity for success in your career.
If all the required courses for your current concentration directly apply to your intended career, then some of the marketing courses above taken as additional coursework will certainly give you a competitive advantage for advancement and success. The marketing professors welcome you to come in and talk about your best strategy for your future career!
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