Marketing offers a wide range of professions to candidates aspiring to be business leaders of tomorrow and is considered one of the most exciting and glamorous professions in the business field. Specifically, marketing is the implementation of specific philosophies and crucial strategies that guide a company to effectively fill the needs and desires of consumers. Marketing creates the attitude and image portrayed by a company.
Career opportunities are almost limitless for a marketing major. The flexibility offered by this major makes it particularly appealing for students at the beginning of their professional careers. Prospective employers are most receptive to Cal State Fullerton’s marketing graduates, valuing their creative problem-solving abilities, computer technology expertise, interpersonal communication skills and their overall business acumen.
Effective marketing is critical to both profit and not-for-profit organizations that research, anticipate and satisfy the ever-changing needs of their customers and clients. In return, they reap the benefits that allow them to sustain and grow their operations. Because talented, well-prepared marketing personnel are so vital to an organization’s success, they are frequently the highest paid people in the business arena. The marketplace today holds impressive rewards for graduates with marketing degrees—they are in the high demand.
Many career paths can be created with a concentration in marketing from Cal State Fullerton. Graduates can develop careers working with the client side of the business as account executives or as creative directors who design ad campaigns, or start as customer service representatives who ensure customer satisfaction and loyalty. They can have successful careers in brand management positions with Nike and Oakley; conduct market research for Microsoft or Intel; and sell pharmaceuticals for Pfizer or Merck, medical devices for Johnson & Johnson, payroll services for ADP, and business products for Xerox.
|Sales & Brand Management|
|VP Sales / Marketing||$175-300K|
|Nat’l Sales Manager||$125-225K|
|District Sales Mgr||$70-140K|
|Asst Brand Manager||$50-85K|
|Asst Product Manager||$30-40K|
|Exec Vice President||$140-250K|
|VP Mgmt Supervisor||$80-150K|
|Gen Merchandise Mgr||$100-200K|
|Buyer – Planner||$75-150K|
|VP Int’l Operations||$100-200K|
|Int’l Sales Manager||$75-150K|
Specialized Courses in the Marketing Concentration (18 units)
Required Courses (12 units)
Marketing Information Technology, which focuses on the application of marketing concepts and solving marketing problems using information technology.
Buyer Behavior, which emphasizes the buying decision process and the factors that influence buying behavior.
Marketing Research Methods, which aims at learning to use research in studying markets, evaluation the effectiveness of marketing strategies and the marketing process.
Developing Marketing Strategies, a senior level course, which brings all marketing aspects together, and focuses on analyzing different business situations and developing marketing strategies.
Elective Courses (6 units)
Depending on their interests, students select two from the following:
Marketing 401 Professional Sales
Marketing 405 Integrated Marketing Communications
Marketing 415 Sales Management
Marketing 425 Retail Marketing Strategy
Marketing 430 Sport Marketing
Marketing 435 Business Marketing Management
Marketing 445 International Marketing
Marketing 455 Strategic Internet Marketing
Marketing 465 Managing Services Marketing
Marketing 475 Export Marketing Strategies
Additional information is available in the University Catalog.
Required Capstone Course (3 units)
The program culminates with the capstone course, Management 449 Seminar in Strategic Management. This seminar provides an additional focus on what has been learned in the core and concentration through applications in significant, current and real business problems.
School Endorsed Links:
Mihaylo Career Services - Our mission is to cultivate relationships with Mihaylo College of Business and Economics students, faculty, clubs, alumni, and the business community to advance career opportunities for Mihaylo undergraduate students and prepare them to be “ready to work, ready to lead.”
The Career Center - Services include career consultations, resume writing workshops, interviewing workshops, branded electronic resume database, and social media groups for CSUF students, alumni and employers.
Exterior Links (The following websites are provided for your convenience only. The Marketing Department has no affiliation with the websites):
About Work - Chat room and discussion group participants exchange all aspects of the work world, from the first job to career changes.
America's Employers - Services include resume and cover letter preparation, tips on effective networking, business and franchise offerings, access to a recruiter database, links to professional employment listings, and a conference room for online discussions.
BC & Associates - Services include career consulting, development and outplacement.
Career Magazine - You'll find searchable job postings from major job newsgroups, employer profiles, directories of job recruiters, and consultants, job fair listings and a resume bank.
Career Mosaic - Includes searchable job postings from regional and occupational newsgroups in the U.S. and abroad, employer profiles, a resume bank, tips on job hunting, resume writing, links to professional industry organizations and other research tools.
CareerPath - Provides a search form to access the "help wanted" classifieds in 25 of the nation's largest newspapers.
CareersNet - Offers online career change management, counseling, development, consulting and coaching.
Global Job Services - Conducts individualized searches of usenet newsgroups, job databases, search engines, major U.S. newspaper classified ads, mailing lists, industry trade journals, job hotlines and professional sources, with results phoned or e-mailed to applicants.
Heart Career Connections - Services include a searchable national and international job database, a resume bank, and online, real-time interactive job fairs.
Job Web - Site includes career planning assistance and employment information.
Monster Board - Offers searchable employment listings by industry and location, and a resume bank.
Online Career Center - Services include a searchable job database, assistance with career planning, and information on career fairs and events.
SkillSearch - Offers assistance with resume preparation and career development.