Marketing Alumni

Ronald V. Davis
Business Administration, Marketing Major

Ronald Davis began his career with General Foods, where he developed Country Time lemonade. Its popularity revealed how much consumers value taste. With that lesson in mind, Ron next tested the waters of entrepreneurship and found them to his liking. He ventured into the bottled water business with American Landmark Springs, which he soon merged into the Perrier Group of America. In fifteen years, Ron built the Perrier Group into one of the largest bottled water companies in North America, marketing its products under such well-known brands as Poland Spring, Arrowhead, Calistoga, and Ozarka. In 1990, when he discovered that an entire lot of Perrier water had been tainted, Ron courageously recalled all the company's product from shelves throughout the world. This fearless, but financially risky, decision deservedly re-established his company's credibility. Twice president of the International Bottled Water Association, Ron received the industry's highest honor when he was inducted into Beverage World's Bottled Water Hall of Fame.

Gerald E. Johnston
Business Administration, Marketing Major
Group Vice President
The Clorox Company
Oakland, California

Jerry Johnston has been Group Vice President and a member of the management executive committee for Clorox since 1996. He started his marketing career with Procter & Gamble in 1971, leaving for Clorox ten years later. In his work with Clorox he has held a number of management positions including worldwide acquisitions and divestitures. He was named President of the Kingsford Products Division (Kingsford, Combat and Black Flag, and Fresh Step) in 1993. His current responsibilities include overall responsibility for Kingsford Products Division, Food Products Division (Hidden Valley Salad Dressings), Brita Products (water filtration) and the recently acquired Armor All Products Corporation. Jerry is also active professionally outside of Clorox - he is a board member of Mt. Diablo Healthcare Foundation, the Oakland Museum, the National Association of Manufacturers, and a member of the President’s Council for the Grocery Manufacturers of America. In 1996, he was one of the School’s Presidents’ Month honorees.

James Burke
Founder and President
Burke & Associates
Anaheim, California

Jim Burke began his marketing career as a marketing analyst for the Automated Office, Inc. After acquiring office equipment sales experience with 3M Corporation, Jim returned to marketing with Marketing Publications, Inc. - a shared-mail publisher. While there, he started a shared-mail publication for new home owners and helped establish a client base for the publication. In 1989 he founded Burke & Associates to create marketing strategies and implement advertising for clients. The agency has achieved an average annual growth rate of 70% since 1992. Clients include: Charter Communications, Comcast Cablevision, Cox Communications, The Discovery Channel, Golden California Cheese Company, Hydro Air Industries, Hanford Hotels, Sparkletts, Time Warner Communications, and Xerox. In the community he serves the Volunteer Connection Day. He is a dedicated Professor for a Day participant

Jordan Law
President and CEO
Kaynar Technologies, Inc.
Orange, California

Jordan Law started in the fastener business when, in 1962, he took a position with Rosan Incorporated. He served in the Coast Guard Reserve and worked his way through Cal State Fullerton. He has worked for several companies during his career and joined Microdot Aerospace as Vice President, Sales and Marketing, in November 1988. He became Vice President and General Manager for the Kaynar Division in February 1990 and President of Microdot Aerospace in June 1991. Kaynar Technologies, a manufacturer of fasteners for the aerospace, dental and other industries, was formed in 1994 and Jordan is a major stockholder. Since returning to the Southern California area, Jordan has interacted with the campus in several ways. First, he joined an advisory committee for an extended education certificate program involving international business. From there he began participating in the School’s Professor for a Day event and was honored in February 1996 as one of our Presidents’ Month participants. Since then he was joined and been actively involved in the School’s Business First Board - a group of alumni who provide financial support for the School.

Rod Bolton
Electronic Solutions Division
Zero Corporation
San Diego, California

Starting with Beckman Instruments in 1968, Rod Bolton has also worked for General Automation, Anthony Industries and Elpac Electronics where he was Vice President/General Manager from 1981-84. Since 1984 he has been President of Electronic Solutions, a manufacturer of computer system enclosures, supplying original equipment manufacturers. It is one of Zero Corporation’s largest divisions with over 260 employees and two manufacturing facilities. Rod is also active professionally and in the community. He serves on the American Electronics Association’s board of directors and is the past chairman of the San Diego Council of the AEA. He is also on the board of San Diego Chamber of Commerce, is president and founder of Scripps Ranch High School Foundation, and serves on the board of directors of Teal Electronics. He has been named in the Who’s Who in San Diego and was given the Scripps Ranch Community Service Award in 1994-95. He prepared for these activities by serving as the CSUF 1967 senior class president. On another personal note, Rod ran the 100th Boston Marathon in 1996!

David Robertson
Business Administration, Marketing Major
Robertson Marketing
Costa Mesa, California

David A. Robertson founded Robertson Marketing in 2001. RM is a strategic direct marketing and creative design agency based in Costa Mesa, California.

Robertson Marketing develops strategic advertising and marketing for the cable, telecommunications and entertainment industries. RM partners with clients to market Digital Cable, High-Speed Internet, Video On Demand, Digital Video Recorder (DVR), High Definition Television (HDTV) services and cable programming

Prior to founding Robertson Marketing, David served as president at SCDRG, a boutique creative agency that he founded in 1997. Under his leadership, SCDRG grew from zero in committed business into a thriving multi-million dollar business. In addition to securing a well respected position in the cable industry, David was responsible for the agency's move into Hispanic marketing and mass customized (“customized off the shelf”) campaigns for cable companies like Cox Communications, Time Warner Cable, Comcast, Charter and others. David got his start in the cable industry at Burke Target Marketing where he was responsible for retaining and growing key accounts.

David is actively involved in the following organizations: Cable & Telecommunications Association for Marketing (CTAM), Southern California Cable & Telecommunications Association (SCCTA), YMCA of Orange County and the Juvenile Diabetes Research Foundation (JDRF). He is founder and advisor to the Cable Marketing Program, a program developed in 2000 with the American Marketing Association at California State University Fullerton to introduce university business students to the cable industry.

David resides in Rancho Santa Margarita, California with his wife Melanie.

The CSUF Marketing department is not responsible for typographical errors or the accuracy of these statements.

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