A Southern California native, Rochelle Reiter has been on the fast track at Orange Label Art + Advertising since she graduated from Cal State Fullertonâ€™s School of Business and Economics. Beginning her career in the agencyâ€™s media department, she was quickly promoted to the Media Director where she managed the broadcast, print and online activities for Orange Label clients in over 200 markets nationwide. Sensing that her well-rounded business skills and affable personality were well-suited to working directly with clients, Rochelle moved into Orange Labelâ€™s Account Service Division to guide clients marketing and advertising campaigns. From there, she was promoted to Senior Account Manager and then again to the position of Vice President. As a key member of the agencyâ€™s Senior Leadership team providing valuable input into its strategic direction, Rochelle became an Agency Principal of Orange Label in 2007.
Rochelle returned to Cal State Fullerton to earn an MBA in International Business, and has remained active at the university through the â€œProfessor for a Dayâ€ program and as a founding member of the Business Marketing Departmentâ€™s Honors Networking Program. She continues to further hone her own leadership skills as a member of a Key Executive Group in Vistage International, the worldâ€™s leading chief executive organization. Due to her academic and professional accomplishments, Rochelle has also been asked to speak at various college functions throughout the state and earned her nominations for the Orange County 2001, 2007 and 2011 Women in Business Awards.