Dr. Howard Forman
Howard Forman, Co-director, Marketing Honors Networking Program
(657) 278-3799; hforman@fullerton.edu

Howard Forman is currently an Associate Professor in the Department of Marketing at Cal State Fullerton where he teaches Sports Marketing and Retail and Marketing Channels Strategies classes. His research areas of interest include pricing strategies determinants, inter-organizational relationships in marketing channels, technology adoption, and marketing education. Dr. Forman's research appears in numerous academic journals and he presented his research at major national and international conferences. Prior to joining Cal State Fullerton, Dr. Forman was on the faculty at Drexel University in Philadelphia, and The Pennsylvania State University in Scranton, PA. He earned his Ph.D. from Temple University, an M.B.A. from The George Washington University, and a B.S. from The Pennsylvania State University. His industry experience includes working for the Department of Defense, Motorola, and the CSX railroad. In his spare time, he likes to play board games with his family and participate in fantasy sports leagues.

Dr. Matthew Lancellotti
Matthew Lancellotti, Co-director, Marketing Honors Networking Program
(657) 278-3788; mlancellotti@fullerton.edu

Matt Lancellotti is currently Associate Professor of Marketing at the Mihaylo College of Business. His research interests center on consumer psychology, including consumer emotions such as regret and guilt, and the impact of consumers’ coping strategies on their attitudes towards products. He has published several articles in these areas. Dr. Lancellotti teaches classes in Consumer Behavior, Advertising and Brand Promotion, and Principles of Marketing. He earned his Ph.D. from the University of Southern California, where he also earned his MBA. His undergraduate work in Psychology was done at UC Santa Cruz. Prior to his career in academics, Dr. Lancellotti worked in advertising for national magazines, and in commercialization of new technologies for various government agencies. He is fascinated by geography and weather.


Yuna Kim, Co-director, Marketing Honors Networking Program
(657) 278-7931; yukim@fullerton.edu

Yuna Kim is currently Assistant Professor in the Department of Marketing at Cal State Fullerton where she teaches Principles of Marketing and Marketing Information Technology.  Her research focuses on new product, branding, and social media strategies.  Dr. Kim received her Ph.D. from Indiana University in Bloomington.  Prior to entering academia, she worked at Hyundai Motor America.  In her spare time, Dr. Kim likes to look for and try out hole-in-the-wall restaurants.


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