Description:

This course is designed to provide business students with the skills to conduct data mining and statistical analysis for dealing with common managerial decision-making tasks, such as prediction, classification and clustering.

The emphasis is on understanding the application of a wide range of modern techniques to specific managerial situations, rather than on mastering the mathematical and computational foundations of the techniques.

Upon successful completion of the course you should possess valuable analytical skills that will give you a competitive edge in many industry sectors, in a wide range of managerial and analytical positions.

Objectives:

· To introduce and use advanced statistical and data mining techniques

· To understand in which managerial situation which technique should be used

· To become a skeptical consumer of statistical techniques & information

· To enable interaction with senior managers, consultants and data analysts

· To have fun (with and without data)………See “Data Mining—The Musical”

 

 — See Sample Projects

 

 — See Data Mining  - The Musical  - a critically acclaimed Fullerton based Broadway hit (to be)

 

How can Data Mining help me?

Data Mining can cater to all business functions. The examples used in class and homework projects pertain to a wide range of managerial disciplines, including marketing (e.g., predicting beer preference of individuals based on their demographics), accounting and finance (e.g., predicting the solvency of firms based on financial ratios), and e-commerce (e.g., predicting the bidding intensity on eBay based on product characteristics and seller ratings).

 

 

 

 

* Web page  last modified March 6, 2008

ISDS 474  — Data Mining

Dr. Ofir Turel