Greg Herder is a CRB and owner of MegaAgent Realty. He is an elected Director of the Orange County Association of Realtors who is active member of the MLS committee. Greg is also co owner of JDG investments a real estate investment company, as well as Co-founder and CEO of Hobbs/Herder Training and Hobbs/Herder Advertising. Greg Herder is recognized as the real estate industry’s foremost authority on residential real estate marketing and agent productivity training.
Herder is a featured columnist on real estate marketing and training issues for Realty Times, New Jersey Realtor Magazine, Savvy Executive Profiles, and Real Estate Executive Magazine, as well as writing regular articles for a variety of other industry publications, including Realtor® Magazine and Canadian Real Estate. He also authored the innovative how-to book "Satisfaction Guaranteed - 100% Satisfaction Guaranteed or Your Money Back," which ushered this unique concept into the world of real estate service.
Herder is also known for his dynamic speaking style and the impact on productivity of his Mega-Marketing, The Gateway and Mega-Managing seminars and other programs on the subject of cutting-edge real estate marketing and productivity. Herder also serves as a trusted consultant to many of the industry’s top agents and companies. Blending humor, practical advice and solid expertise, Herder’s unique ability to educate brokers and agents on how advertising theory can be applied to create winning marketing campaigns is extraordinary.
Many including Realtor® Magazine credit Herder and his partner, Don Hobbs as being the pioneers of personal marketing as applied to the real estate industry. Herder joined forces with Hobbs in 1986 and started their own agency. Today Hobbs/Herder has grown into two distinct entities: Hobbs/Herder Advertising, the nation’s largest full-service advertising agency dedicated to creating marketing materials for real estate professionals, from custom personal brochures to dynamic direct mail materials to print ads; and Hobbs/Herder Training, a renowned training and educational firm, speaking to thousands of real estate professionals across North America every year through energetic, innovative seminars.
Herder has had an incredibly positive impact on tens of thousands of real estate careers over the years. Indeed, he has personally consulted with and designed the marketing/advertising campaigns of many top agents in the nation, including Ralph Roberts, and others such as Phil Herman, Terry Moerler, and Terry Paranych. As passionate as ever about this mission, Herder speaks to tens of thousands of agents annually, sharing his ideas about how to use personal brochures and direct mail, as well as the Internet, television advertising and many other lead-generating systems and techniques. Greg has conducted over 1500 one, two or three day seminars over the past 17 years for the real estate industry and is a professional member of the National Speakers Association (NSA).
Greg graduated cum laude from California State University (CSUF) with a BA in psychology and will graduate with his MBA from the University of California Irvine in June of 2005.