Resources: Reading List

Provided are a list of resources that may be of use to entrepreneurs and those interested in business:

Allen, Kathleen, LAUNCHING NEW VENTURES: AN ENTREPRENEURIAL APPROACH, Houghton Mifflin Company, New York, 2006.

Anderson, Chris, THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE, Hyperion, New York, New York, 2006.

Barletta, Marti. MARKETING TO WOMEN: HOW TO UNDERSTAND, REACH, AND INCREASE YOUR SHARE OF THE WORLD’S LARGEST MARKET SEGMENT, Dearborn Trade Publishing, Chicago, Illinois, 2006.

Boirac, Emile. L'AVENIR DES SCIENCES PHYCHIQUES, Paris, 1917. Translated as The Psychology of the Future, London, 1918.

Burg, Bob, ENDLESS REFERRALS: NETWORKING YOUR EVERYDAY CONTACTS INTO SALES, McGraw-Hill, New York, 1994.

Butler-Bowdon, Tom, FIFTY SELF-HELP CLASSICS: FIFTY INSPIRATIONAL BOOKS TO TRANSFORM YOUR LIFE, Nicholas Brealey Publishing, Incorporated, Yarmouth, Maine, 2005.

Carson, David, Stanley Cromie, Pauric McGowan, and Jimmy Hill, MARKETING AND ENTREPRENEURSHIP IN SMES: AN INNOVATIVE APPROACH. Prentice Hall, Upper Saddle River, New Jersey, 1995.

Christensen, Clayton M., THE INNOVATOR’S DILEMMA, Collins Business, New York, NY, 2003

Clifford, Jr., Donald K. and Richard E. Cavanaugh, THE WINNING PERFORMANCE, Bantam Dell Publishing Group, Westminster, Maryland, 1991.

Covey, Stephen R., THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE, Simon & Schuster, Incorporated, New York, 1989.

Ferrazzi, Keith and Tahl Raz NEVER EAT ALONE: AND OTHER SECRETS TO SUCCESS, ONE RELATIONSHIP AT A TIME, Double Day, New York, 2005.

Fugere Brian, Chelsea Hardaway, and Jon Warshawsky WHY BUSINESS PEOPLE SPEAK LIKE IDIOTS: A BULLFIGHTER'S GUIDE, The Free Press, a division of Simon & Schuster, Incorporated, New York, 2005.

Gerber, Michael E., THE E-MYTH REVISITED: WHY MOST SMALL BUSINESSES DON'T WORK AND WHAT TO DO ABOUT IT, Harper Collins, New York, 2001.

Gladwell, Malcolm, THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE, Little, Brown, and Company, New York, 2000.

Godin, Seth, ALL MARKETERS ARE LIARS: THE POWER OF TELLING AUTHENTIC STORIES IN A LOW-TRUST WORLD, Penguin Group, New York, 2005.

Godin, Seth, PERMISSION MARKETING: TURNING STRANGERS INTO FRIENDS AND FRIENDS INTO CUSTOMERS, Simon & Schuster, Incorporated, New York, 2001.

Gordan, Kim, MAXIMUM MARKETING MINIMUM DOLLARS, Kaplan Publishing, Chicago, 2006.

Hartmann, Thom, ATTENTION DEFICIT DISORDER: A NEW PERSPECTIVE, Underwood Books, Nevada City, Nevada, 1997

Helgesen, Sally, THRIVING IN 24/7: SIX STRATEGIES FOR TAMING THE NEW WORLD OF WORK, The Free Press, a division of Simon & Schuster, Incorporated, New York, 2001.

Hiam, Alexander and Charles D. Schewe, THE PORTABLE MBA IN MARKETING, John Wiley and Sons, New York, 1992.

Jackson, Bradley. FIRST, BEST, OR DIFFERENT: WHAT EVERY ENTREPRENEUR NEEDS TO KNOW ABOUT NICHE MARKETING, Dog Ear Publishing, LLC, Indianapolis, Indiana, 2006.

Kaplan, Jack and Anthony C. Warren, PATTERNS OF ENTREPRENEURSHIP, John Wiley and Sons, New York, 2007.

Kawasaki, Guy, THE ART OF THE START: THE TIME-TESTED, BATTLE-HARDENED GUIDE FOR ANYONE STARTING ANYTHING, Penguin Books, London, 2004.

Kotler, Philip and Gary Armstrong, PRINCIPLES OF MARKETING, Prentice Hall, Upper Saddle River, New Jersey, 2005.

Kotler, Philip and Kevin Lane Keller, MARKETING MANAGEMENT, Prentice Hall, Upper Saddle River, New Jersey, 1995.

Kragen, Ken, LIFE IS A CONTACT SPORT: TEN GREAT CAREER STRATEGIES THAT WORK, William Morrow and Company, Incorporated, New York, 1994.

Kuratko, Donald F. and Richard M. Hodgetts, ENTREPRENEURSHIP: THEORY, PROCESS, AND PRACTICE, Thomson South-Western, Mason, Ohio, 2007.

Levinson, Jay Conrad, GUERRILLA MARKETING FOR FREE: DOZENS OF NO-COST TACTICS TO PROMOTE YOUR BUSINESS AND ENERGIZE YOUR PROFITS, Houghton Mifflin Company, New York, 2003.

Lodish, Leonard M., Howard Morgan, and Amy Kallianpur, ENTREPRENEURIAL MARKETING: LESSONS FROM WHARTON'S PIONEERING MBA COURSE, John Wiley and Sons, New York, 2001.

MacPherson, Kim, PERMISSION-BASED E-MAIL MARKETING THAT WORKS!, Dearborn Trade, Chicago, 2001.

Morgen, Sharon Drew, SELLING WITH INTEGRITY: REINVENTING SALES THROUGH COLLABORATION, RESPECT, AND SERVING Berkeley Publishing Group, New York, 1997.

Nissanoff, Daniel, FUTURE SHOP, Penguin Group (USA), New York, 2006

Porter, Michael, COMPETITIVE STRATEGY: TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS, The Free Press, a division of Simon & Schuster, Incorporated, New York, 1980.

Reichheld, Fred, THE ULTIMATE QUESTION: DRIVING GOOD PROFITS AND TRUE GROWHT, Harvard Business School Press, Boston, Massachusetts, 2006

Rogers, Everett M., DIFFUSION OF INNOVATIONS, The Free Press, a division of Simon & Schuster, Incorporated, New York, 1995.

Rogoff, Edward, BANKABLE BUSINESS PLANS, Rowhouse Publishing, New York, 2007.

Scott, David Meerman. THE NEW RULES OF MARKETING AND PR: HOW TO USE NEWS RELEASES, BLOGS, PODCASTING, VIRAL MARKETING AND ONLINE MEDIA TO REACH BUYERS DIRECTLY, John Wiley & Sons, Inc, Hoboken, New Jersey, 2007.

Seligman, Martin, LEARNED OPTIMISM: HOW TO CHANGE YOUR MIND AND YOUR LIFE, Vintage Books, London, 2005.

Sharp, David J., CASES IN BUSINESS ETHICS, Sage Publications, Incorporated, Thousand Oaks, California, 2006.

Surowiecki, James. THE WISDOM OF CROWDS, Random House, New York, 2004.

Underhill, Paco, WHY WE BUY: THE SCIENCE OF SHOPPING, Simon & Schuster, New York, 2000

Seligman, Martin, LEARNED OPTIMISM: HOW TO CHANGE YOUR MIND AND YOUR LIFE, Vintage Books, London, 2005.

Sharp, David J., CASES IN BUSINESS ETHICS, Sage Publications, Incorporated, Thousand Oaks, California, 2006.

Underhill, Paco, WHY WE BUY: THE SCIENCE OF SHOPPING, Simon & Schuster,New York, 2000