California State University, Fullerton

About: Faculty

Mr. John Bradley Jackson, Center Director

Mr. John Bradley JacksonJohn John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton. At CSUF Jackson is a Professor of Entrepreneurial Marketing, New Venture Creation & Launch, and Social Media. Known affectionately as "Professor JJ", Jackson brings practical marketing and sales knowledge to the classroom from both Silicon Valley and Wall Street.

Jackson's career began in high technology sales in the semiconductor industry at Signetics Inc., but he soon moved to high technology market research with Dataquest Incorporated. At Dataquest, he served as Vice President for nearly ten years and held a variety of roles in sales, marketing, and research. Later, he joined Bowne and Company, the world's largest financial printer, and served as Senior Vice President responsible for sales, marketing, and operations. Jackson also was Sales Director at Forrester Research Inc., an Information Technology advisory firm.

As an entrepreneur, Jackson founded The BirdDog Group, a marketing and sales consulting firm that specializes in helping small and medium sized businesses make more money. In particular, he is an expert in digital marketing and strategy.

In February 2007, Jackson wrote the book "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing;" the book demystified the sometimes overly complex art of niche marketing and has received rave reviews for its easy-to-read style and common sense approach. His second book is called "Déjà New Marketing" and was published in 2010; this book explores social media, search marketing, e-mail marketing, blogs, and more. Jackson’s third book is called “Socially Close: Social Media Marketing for Small Business” and was published in July 2014.

Jackson is very active in the southern California community having served on numerous boards including:

  • Global Vision Holdings, Incorporated, Board Member, 2012 to present
  • Small Business Development Center (SBDC), Advisory Board Member, 2012 to present
  • BrandMixer, Advisory Board Member, 2011 to present
  • Southern California Junior Achievement, Board Member, 1998 to 2005
  • Los Angeles Triathlon, Board Member, 2002 to 2004
  • Southern California Committee for the Olympic Games, Board Member, 1999 to 2000
  • Los Angeles Sports Council, Board Member, 1996 to 2002
  • Los Angeles Venture Association, Member of Capital Conference Committee, 1996 to 2001
  • Orange County Venture Network, Member of Conference Committee, 1997 to 2001
  • YMCA Committee Member, 1994 to 2007
  • United Way Agency Board of Director, 1987 to 1992

Dr. Atul Teckchandani

Dr. Atul TeckchandaniDr. Atul Teckchandani is an Assistant Professor of Management at the Mihaylo College of Business and Economics, California State University, Fullerton. He teaches courses in entrepreneurship, provides student advising and is involved with the Center for Entrepreneurship within Mihaylo College. He has a PhD in Business Administration (Management of Organizations) from the Haas School of Business at the University of California, Berkeley, as well as an MBA from the McCombs School of Business at the University of Texas, Austin.

Dr. Teckchandani’s research examines the interdependent relationship between organizations and the communities in which they reside. He is interested in how the different types of organizations in a community collectively affect economic outcomes, entrepreneurial activity and the founding and failure rates of other community organizations. This research draws upon work in community ecology, economic geography, social networks and entrepreneurship. His research has been published in Social Science Research, and he has presented at conferences such as the Annual Meetings of the Academy of Management.

Dr. David M. Obstfeld

Dr. David ObstfeldDr. David Obstfeld is an Associate Professor of Management at The Mihaylo College of Business and Economics. Prior to California State University, Fullerton, he was on the faculty of New York University’s Stern School of Business and the University of California, Irvine’s Merage School of Business. He has taught courses at the undergraduate, graduate and executive level in entrepreneurship, leadership, and strategy.

Professor Obstfeld’s research examines how the knowledge-intensive, network-based social processes that result in organizational change and innovation unfold at the local and firm levels. Currently, his interests focus on how the interaction of social network-based brokerage activity, knowledge articulation, creative projects, and collective action influence entrepreneurship, innovation, and firm strategy. He is completing the data collection for a National Science Foundation grant on brokerage, social networks, and knowledge-based innovation in partnership with Joe Labianca, Steve Borgatti, and Travis Grosser from the University of Kentucky, Gatton College of Business and Economics.

Professor’s Obstfeld has published in such journals as Administrative Science Quarterly, Organization Science, Research in the Sociology of Organizations, and Industrial and Corporate Change. His most recent publications include, “Creative Projects: A Less Routine Approach Toward Getting New Things Done,” published in Organization Science (2012) and “Brokerage as a process: Decoupling third party action from social network structure,” with Steve Borgatti and Jason Davis (forthcoming) in Research in the Sociology of Organizations. His 2005 Administrative Science Quarterly paper, “Social Networks, the Tertius Iungens Orientation, and Involvement in Innovation,” won the 2007 W. Richard Scott Award from the American Sociological Association’s Organizations, Occupations and Work (OOW) division for outstanding contribution to the discipline in an article published within the last three years. Professor Obstfeld recently won the Mihaylo College of Business & Economics’ 2013 Scholar Award for excellence in scholarly research.

At Mihaylo, Professor Obstfeld teaches courses in entrepreneurship and strategy. He received his A.B. from the University of Chicago and his Ph.D. from the University of Michigan’s Ross School of Business. Prior to embarking on an academic career, he served as Director of Training and Development at The Federal National Mortgage Association (Fannie Mae).

Dr. Robert Kovacev

Dr. Robert Kovacev
Dr. Robert Kovacev has extensive professional experience as a technologist, program manager, and international marketer for technology firms ranging from high tech start-ups and turn-arounds to Fortune 50 technology companies. He is currently a principal consultant in his own consulting firm, The Innovation Initiative Consulting Group.

An effective and highly motivating educator he has been teaching business courses at California State University and Chapman University for over 23 years. He currently teaches finance, marketing, and entrepreneurial marketing at the Mihaylo College of Business and Economics.

He has had successful multi-disciplined corporate experience in such industry-leading firms as Boeing, Northrop-Grumman, Rockwell International, and Printrak International. This experience includes positions as a technologist (research physicist and systems engineer); Director of Program Management for major U.S. defense and Canadian Law Enforcement system development programs; and International Marketing and Business Development Director with a proven track record in Mideast, European, Asian, Australian, and Canadian markets.

He has degrees in Physics and an MBA-Marketing from California State University at Los Angeles. He earned a doctorate in Business Administration from the University of Phoenix with an emphasis in entrepreneurial organizational behavior. His dissertation is entitled, Encouraging Employee Entrepreneurial Spirit in a Process-Oriented Technology Enterprise.

Dr. Kovacev is an excellent presenter to customer and management audiences and noted speaker to professional and civic organizations. He was a Featured Speaker at an American Institute of Information Management (AIIM) Conference in New York and has published articles on marketing, management, program management, computer peripheral technology, law enforcement technology, and laser communication.

Prof. Thomas Miller

 Mr, Thomas Miller Professor Miller has more than 25 years of experience across a broad range of industries, focusing primarily on entrepreneurship and new ventures, change management, and organizational design.

He is currently President of Persuasive Business Plans, where he has a significant record of accomplishment helping clients tell compelling stories that attract money and people to accelerate business success. Prior to his consulting career, Tom served as an executive with several entrepreneurial firms in California and held several staff positions with a Fortune 500 firm in Illinois, including an engineering effort that resulted in several U.S. Patents.

Miller received a BA in Economics and a BS in Computer Science from University of California, Irvine. He also received his MBA with a concentration in Finance from the University of Chicago.

In his spare time, Tom volunteers with the Boy Scouts and is a Licensed Deacon in the Pacific Southwest District – LCMS.

Prof. Zack Dafaallah

Mr, Zack Dafaallah Zack envisioned a cleaner and greener environment and started the first all-digital reprographics company in California in 1998 and, to date it continues to compete with the largest rival in the industry.

As a resident entrepreneur at the Center for Entrepreneurship, Zack has been mentoring students in project-based learning. His interest is in the area of entrepreneurial capacity building. In an effort to enhance the enterprise experience and entrepreneurship education, he founded The National Entrepreneurship and Small Business Academy (, Co-founded, with his mentor Dr. Michael Ames, Titan Entrepreneurs Network, and conceptualized and laid the ground work for the Titan Venture Fund and

As a social entrepreneur who, as an immigrant himself, Zack has established a non-profit organization. The Sudanese-American National Affairs and Development Foundation is now in its sixth year of operation. In addition to a Saturday school, SANAD organizes cultural events and seminars and affords a sense of belonging and community that provides the young children with knowledge and pride of their heritage. SANAD Also teaches its members U.S. civics and citizenship to bridge the cultural understanding gap between parents and their children.

In addition to appearing on the Los Angeles KTLA Channel 5's "Making It!" show featuring business success stories of minority entrepreneurs, Zack has been featured on the cover of Entrepreneur Magazine, and Modern Reprographics Magazine. He has been nominated twice for the Ernest and Young's "Entrepreneur of the Year Award”, and four times for Orange County Business Journal's "Excellence in Entrepreneurship Award".

Zack is an alumnus of California State University, Fullerton having received his MBA with a concentration in Entrepreneurship from this organization. Zack received his BS in Architecture from the University of Khartoum, Sudan.

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