California State University, Fullerton

Gianneschi Center for Nonprofit Research

Dr. Mary Joyce

Dr. Mary Joyce, 1951-2007
Gianneschi Professor of Marketing (2002-2007)

Dr. Mary JoyceDr. Mary Joyce accepted the named professorship in Fall 2002, and began developing the educational, research, and service links between the Department of Marketing and College of Business and Economics at CSUF and the nonprofit community in Orange County, as well as surrounding and other areas. Dr. Joyce served on the boards of Goodwill Industries of Orange County (2003-2006), the Council on Aging of Orange County (2003-2006), the National Policy and Advocacy Council on Homelessness (2004-2007) and the Tucker Wildlife Sanctuary (2004-2007). Board membership helped Dr. Joyce to identify future service learning projects for her students, as well as other students in the College and University.

Multiple classes in marketing and business communication, as well as gerontology, have been targeted for service learning projects that involved nonprofit and social marketing, as well as social entrepreneurship. Students have completed marketing research, designed marketing communication plans, written marketing plans, and developed feasibility studies for new nonprofit ventures. Organizations that have benefited from student efforts since the Fall of 2002 to 2007 include: Fullerton Arboretum (satisfaction survey), California Surf Lifesavers’ Association (bi-lingual campaign targeting young Hispanic males to practice safe beach practices), Goodwill Industries of Orange County (creating a hipper image for Goodwill stores in Orange County, building B2B awareness for the document destruction business, and proposing plans for a gym for people with disabilities), the ALS Association of Orange County (marketing communication plans to increase public awareness and donations), National Policy and Advocacy Council on Homelessness (marketing communication plans that led to a fundraising event in December of 2005, Homelessness Isn’t Funny, which was hosted by Will Forte of Saturday Night Live fame), Feedback Foundation (strategic marketing recommendations that followed from a marketing audit of the organization), and Healing Odyssey (marketing communication plans to increase awareness and donations for this organization that helps cancer survivors to take control of their lives post-cancer).

In addition, Dr. Joyce worked with a variety of organizations in Orange County to help them with strategic planning (Goodwill Industries of Orange County, American Red Cross of Orange County, YMCA of Orange County) and research (Council on Aging of Orange County, Volunteer Center of Orange County). She was a member of the Graduate Program Council for the M.S. in Gerontology and served on the Advisory Board for the Center for the Study of the Economics of Aging. She has spoken with the Association of Fundraising Professionals group in Orange County on branding, and the Nonprofit Professionals Alumni Association of CSUF on managing through turbulent times and how to resurrect nonprofit organization trust among the public.

Dr. Joyce published articles on nonprofit marketing and social entrepreneurship in several scholarly journals, and presented in the same research areas at numerous conferences.

In addition to her Department teaching assignment, Dr. Joyce led a graduate course on nonprofit marketing and social entrepreneurship, and taught for the Volunteer Center of Orange County.


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