Entertainment & tourism is one of the largest, most robust areas of business in Southern California. Motion pictures, television content, music, video games, online content, amusement parks and casino gaming are just some of the products and services offered by these industries. In addition to artistic talent, these industries demand armies of business people who manage the processes that complete and deliver these products and services to millions of people. These managers, trained in law, accounting , management, information technology, finance, marketing, and more, are found in both small and large entertainment and recreation focused firms where they receive some of the best salaries in the region.

To meet the demand, the Steven G. Mihaylo College of Business and Economics offers a BA in Business Administration with a concentration in Entertainment & Tourism Management to prepare students for employment in these exciting and rewarding arenas.