Coordinator: Dr. Irene
Lange
E-mail: ilange@fullerton.edu
Phone (657) 278-2223
Spring 2013
Mid-term report due March 22, 2013. Final Report due
May 17, 2013.
For more information, please click on the following links:
Internship Objectives
Internship Examples
Prerequisites
Employment
Requirements
Requirements for Academic Credit
Student Mid-Term
report format
Student Final Report Format
Employer Mid-Term Intern Evaluation Form (Word)
Employer Final Intern Evaluation Form (Word)
Internship Objectives
Internships are designed to benefit two groups; you and the employers. The specific purposes of internships that benefit the you also provide optimum benefits to the companies or organizations hiring you as an interns. While the following information is particularly addressed to you, the student, please keep in mind that the long-run continuation of the internship program depends upon the willingness of employers to hire and to rehire new interns, which necessarily depends upon the satisfactory experiences of the intern employers.
Essentially, the primary purpose of an internship is to provide practical perspectives on the academic concepts and theories you have studied. It is not designed simply to give you work experience! Although work experience and an in-depth look at an organization and at a particular industry are desirable results an intern position-- they are not the principal objectives.
Therefore, emphasis throughout the internship will be on providing you with the opportunity to make significant contributions to your employer's operations through your insights and applications of what you have learned at the University. Thus, not only will your employer gain the optimal benefit from you (far beyond simply hiring "another warm body"), but consequently you too, will obtain the most benefit from the experience and opportunity to discover more about theory and practice.
Requirements may be satisfied through:
Assistant Marketing Coordinator for
Manufacturer
Duties: Trade show management; develop sales and technical
promotional material; direct mail promotions.
Advertising Administrator
Duties: Manage prospect database, generate letters using
database, telemarketing update of database and follow-up of
direct mail.
Sales Representative for Manufacturer
Duties: Retail territory management, sell promotions to
retail food stores, shelve products, Nielsen tracking
projects, market research projects.
Restaurant Management
Duties: Restaurant management duties, supervise food
preparation, catering, billing and budgets.
Retail Executive Development Program
Duties: Department management, merchandising, stocking,
staffing, promotion, security, inventory control,
information systems.
Commercial Real Estate Development -
Marketing Assistant
Duties: Identify local and national retailers as prospective
tenants, analyze competitive developments, conduct research.
- At least Junior (3rd year) standing,
- Completed at least one (1) semester of CSUF residency,
- Overall university and business grade point average (GPA) of at least 2.5,
- Marketing GPA of at least 2.5,
- Completed at least one (1) upper division marketing course
beyond Principles of Marketing,
- Completed intern application and set up your file in the
Cooperative Education Office in LH 209. Have the
Marketing Intern Coordinator approve it and return
to LH 209,
- Meet all Coop. Education/Internship prerequisites.
You must meet all prerequisites in order to receive academic credit for an internship. Additional employment and course requirements below must be met.
You should receive approval of the employment position from the Marketing Internship Coordinator before beginning work for academic credit. Your position must truly involve some marketing management experience. The following are examples of tasks which would satisfy this objective:
- Planning of marketing activities
- Merchandising
- Designing and/or conducting marketing research
- Forecasting; coordinating marketing activities
- Developing sales territory allocations or commission schedules
- Providing for marketing control systems
- Building relationships within channels of distribution
- Developing media schedules.
Requirements For Academic Credit::
Two written papers and two employer evaluations will be the basis for your grade. The grade for this course is on a Credit/No Credit basis only.Satisfactory work performance is based on criteria determined by the employer and by the Marketing Internship Coordinator. The employer will be asked to complete two written evaluations - one approximately four weeks into the program outlining goals and the means to accomplish these goals (to be attached to your mid-term Paper), and the Final Appraisal is attached to, and due with your Final paper.
Note: The grade for this course is on a Credit/No-Credit basis. The credit units apply only to your University "free" electives category. This course cannot apply for any specific courses in your major or upper division General Education electives.
Mid-Term Report Format
The attached sample format with be the only acceptable
format for your papers. Absolutely no dot matrix print will
be accepted.
These reports are equivalent to a mid-term and a final exam.
These reports must be in a professional format with titles,
subheadings and bullets. It is essential that you proof your
reports to eliminate all typographical, spelling, and
grammatical errors. You may want to consult the Business
Writing Program faculty, the English Department or the
University Learning Center. Papers will NOT be returned for
correction - you will simply receive an "NC" for the
internship.
Use the sample below for layout/format of your paper:
MARKETING
INTERNSHIP
Mid-Term Report
Your Name
Your Address
City, Zip Code
Your Home Phone # (including area code)
Your Student ID#
Your e-mail address
Semester you are registered for
Intern Employer
Supervisor's Name
Company Address
City, Zip Code
Company e-mail address
Company Phone # (including area code)
COMPANY BACKGROUND
(Headings are in all capital letters, bold and underlined)
Indent all
paragraphs five (5) spaces with two (2) spaces between
sentences.
This first section
should provide a very brief background of the company's
mission and marketing strategy, focus, target markets and a
description of its products or services.
INTERNSHIP GOALS
This section outlines the goals
of your internship including a brief description of the
projects you will
be working on and what you hope to learn.
TASKS ASSIGNED
"Tasks" section should outline the
duties you will be performing to accomplish the goals you
and
your supervisor have outlined. Also, please list the
background information you have obtained in
your classes that you will be bringing to these tasks.
SUMMARY
A brief summary of accomplishments to date should
go here. Also, you need to attach the signed,
Mid-term Evaluation completed by you and your supervisor as
the last page of this mid-term report.
Be aware that this report should be no more than three to
four {3-4) pages in length. There is no cover page
and it must follow this format explicitly with one inch
margins on all four sides, double-spaced, one
blank space between headings and text, as outlined. Do NOT
put it in a cover or bind it in any way - only
a staple in the top left corner. It must be run on a laser
or ink-jet printer. ABSOLUTELY NO DOT-MATRIX
will be accepted. If this format is not followed, or your
paper is late, you will not receive credit.
For due dates see the
top
of this page.
Final Report Format
Use the sample below for layout/format of your paper:
MARKETING INTERNSHIP
Final Report
Your Name
Your Address
City, Zip Code
Your Home Phone # (including area code)
Your Student ID#
Your e-mail address
Semester you are registered for
Intern Employer
Supervisor's Name
Company Address
City, Zip Code
Company's e-mail address
Company Phone # {including area code)
COMPANY BACKGROUND
(Headings are in all capital letters, bold and underlined)
This final paper follows the same set-up/formatting
as the mid-term paper.
This section should include:
... organizational structure and style of management
... corporate culture
... degree to which employees are empowered
... definition/mission of the business
... definition of the markets and customers
... marketing strategy (Product, Pricing, Placement,
Promotion) and positioning
DUTIES AND TASKS
Outline the specific tasks and responsibilities of your
internship, the projects you
worked on and how you applied what you've learned in your
classes to these responsibilities and tasks.
STRENGTHS AND WEAKNESSES
This section is for you to outline the strengths and
weaknesses of your internship position, making
suggestions for change as appropriate.
This final report should be no more than three to four (3-4)
pages in length. There is no cover page
and it must follow this format explicitly with one-inch
margins on all four sides, double-spaced, one blank
space between headings and text, as outlined. Do NOT put it
in a cover or bind it in any way - only a staple
in the top left corner. It must be run on a laser or ink-jet
printer. ABSOLUTELY NO DOT-MATRIX will be
accepted. If this format is not followed, or your paper is
late, you will not receive credit.
THIS IS YOUR FINAL EXAM!
For due dates please see the
TOP of this page.
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