MCBE

Retail Marketing Strategy

What Is Retail Marketing?

Retailing is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. Few other industries grant as many responsibilities to young managers. In his response to students’ question as to what they need to become a CEO one day, Dave Fuente, former CEO of Office Depot, responded, “You need to have profit and loss responsibility and the experience of managing people early in your career.”

Entry-level retail jobs for college graduates offer both of these opportunities. Many college graduates begin their retail careers as department managers or assistant buyers. There are other career opportunities for you to pursue as well, including entrepreneurship, operations management, purchasing, and franchising

Successful retailers include large establishments such as Target, Zara, McDonalds, and Whole Foods Market Internet purveyors such as Netflix, Amazon, Membership retailers like Costco, and casinos like Caesars.

What Is A Marketing Channel?

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods from the point of production to the point of consumption. A channel includes all the institutions and marketing activities in the marketing process to ensure that consumers get products in the right place, time and condition.

Fast Facts About Retail Marketing

More On Retail Marketing

Salaries In Retail Marketing

Undergraduate: Required Courses

Undergraduate: Suggested Electives(Two Needed)

Graduate Students

To fulfill the requirements for your marketing concentration, you may utilize up to two 400 level marketing courses or any 500 level marketing courses. The 500 level marketing courses offered vary by semester. Recent offerings include: Non-Profit Marketing, Strategic Marketing Intelligence, Product and Brand Management, and Business Marketing and Customer Relationship Management. Please check for current 500 level marketing courses.

Marketing faculty contact:

Professor Howard Foreman
hforeman@fullerton.edu