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Kim, Y. , & Slotegraaf, R. J. (2015). Brand-embedded interaction: a dynamic and personalized interaction for co-creation, Marketing Letters, online, 1-11.
Nguyen, H. , Chen, S. , & Mukherjee, S. (2014). Reverse Stigma in the Freegan Community, Journal of Business Research, 67(9), 1877-1884.
Dass, M. , Kohli, C. S, Kumar, P. , & Thomas, S. (2014). A study of the antecedents of slogan liking, Journal of Business Research, 67(12), 2504-2511.
Chen, S. , & Venkatesh, A. (2013). An investigation of how design-oriented organizations implement design thinking, Journal of Marketing Management, 29(15/16), 1680-1700.
Shih, E. , Venkatesh, A. , Chen, S. , & Kruse, E. (2013). Dynamic Use Diffusion Model in a Cross-National Context: A Comparative Study of the United States, Sweden and India, Journal of Product Innovation Management, 30(1), 4-16.
Kohli, C. S, Thomas, S. , & Suri, R. (2013). Are You in Good Hands? Slogan Recall: What Really Matters, Journal of Advertising Research, 53(1), 31-42.
Chen, S. , & Granitz, N. (2012). Adoption, rejection, or convergence: Consumer attitudes toward book digitization , Journal of Business Research, 65(8), 1219-1225.
Benedicktus, R. L. (2011). The effects of 3rd party consensus information on service expectations and online trust, Journal of Business Research, 64(8), 846-853.
Benedicktus, R. L., Brady, M. K, Darke, P. R , & Voorhees, C. M. (2010). Conveying Trust to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity and Generalized Suspicion, Journal of Retailing, 86(4), 322-335.
Andrews, M. L. , Benedicktus, R. L. , & Brady, M. K. (2010). The effect of incentives on customer evaluations of service bundles, Journal of Business Research, 63, 71-76.
Cadwallader, S. , Jarvis, C. Burke, Bitner, M. Jo , & Ostrom, A. (2010). "Frontline Employee Motivation to Participate in Service Innovation Implementation" , Journal of the Academy of Marketing Science, 38(2), 219-239.
Atwong, C. T. (2015). A social media practicum: An action-learning approach to social media marketing and analytics, Marketing Education Review, 25(1), 27-31.
Granitz, N. , Chen, S. , & Kohli, K. (2014). Choosing Business as a College Major: A Survey of High School Students, Journal of the Academy of Business Education, 15, 1-22.
Forman, H. (2014). Buying Centers and the Role of Supply Chain Orientation on New Technology Satisfaction in the Automotive Industry, Journal of Marketing Theory and Practice, 22(1), 41-52.
Schlee, R. P , & Harich, K. R. (2014). Teaching creativity to business students: How well are we doing?, Journal of Education for Business, 89(3), 133-141.
Tolbert, S. , Kohli, C. S , & Suri, R. (2014). Who pays high price for loyalty? The role of self-consciousness, Journal of Product and Brand Management, 23(4-5), 362-371.
Locander, D. , Mulki, J. P. , & Weinberg, F. J. (2014). How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition, Psychology and Marketing, 31(6), 387-403.
Cadwallader, S. , Atwong, C. T , & Lebard, A. (2013). Proposing community-based learning in the marketing curriculum, Marketing Education Review, 23(2), 137-149.
Leingpibul, T. D, Broyles, A. , & Kohli, C. S. (2013). The comparative influence of manufacturer and retailer brands on customers' purchase behavior, Journal of Product and Brand Management, 22(3), 208-217.
Hong-Yim, F. , Forman, H. , & Kwak, H. (2013). Factors affecting new product post-adoption behavior in a major U.S. automotive supply chain: An examination of antecedents to technology internalization, Journal of Business and Industrial Marketing, 28(2), 147-159.
Forman, H. (2013). The Effect of Decision Context on Perceived Risk in Pricing Strategies, Journal of Product and Brand Management, 22(1), 79-86.
Granitz, N. , & Harich, K. R. (2013). Creating career skills and opportunities: An assessment of the Marketing Honors Networking Program, Journal of the Academy of Business Education, 14(fall), 23-49.
Schlee, R. P , & Harich, K. R. (2013). Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications, Marketing Education Review, 23(3), 209-223.
Cadwallader, S. , Boyd, T. , & Thomas, A. (2012). Affinity and beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity., Journal of Marketing Channels, 19(3), 1-19.
Forman, H. (2012). Implementing a board game simulation in a marketing course: An assessment based on ‘real world’ measures, Journal of the Academy of Business Education, 13(Fall), 47-59.
Wu, J. , Steven, D. , & Forman, H. (2012). A Study on Green Supply chain Management Practices Among Large Global Corporations, Journal of Supply Chain and Operations Management, 10(1), 182-194.
Broyles, A. , Ross, R. H., Davis, D. , & Leingpibul, T. Duke (2011). CUSTOMERS' comparative loyalty to retail and manufacturer brands, Journal of Product and Brand Management, 20(3), 205-215.
Granitz, N. , & Koernig, S. K. (2011). Web 2.0 and Marketing Education: Explanations and Experiential Applications, Journal of Marketing Education, 33(1), 57-72.
Broyles, A. , Leingpibul, T. , Ross, R. H. , & Foster, B. M. (2010). Brand Equity's Antecedent/Consequence Relationships in Cross-Cultural Settings, Journal of Product and Brand Management, 19(3), 159-169.
Forman, H. , & Thomas, S. (2010). To Quiz or Not to Quiz? Attitudes and Beliefs Towards Multiple Quizzes in a Marketing Course, Journal of the Academy of Business Education, 11(Spring), 1-11.
Schlee, R. P , & Harich, K. R. (2010). Knowledge and Skill Requirements for Marketing Jobs in the 21st Century, Journal of Marketing Education, 32(3), 341-352.
Venkatesh, A. , Digerfeldt-Mansson, T. , Brunel, F. F. , & Chen, S. (2012). Design orientation: A grounded theory analysis of design thinking and action, Marketing Theory, 12(3), 289-309.
Kohli, C. S , & Suri, R. (2011). Price is Right? Guidelines for Pricing to Enhance Profitability, Business Horizons, 54(6), 563-573.
Thomas, S. , & Kohli, C. S. (2011). Can brand image move upwards after Sideways? A strategic approach to brand placements, Business Horizons, 54(1), 41-49.