Academic Programs :
On the Fast Track: Students Learn About Sports Marketing at the California Speedway
The sights, sounds and pounding energy of NASCAR racing at the California Speedway serves as a unique classroom for the students of Professor Tom Boyd’s sports marketing classes. As part of the pilot program for what he hopes to be an ongoing relationship between his class and the California Speedway, students toured the track and experienced a race for themselves as part of a class project. Read More…
New Equipment Brings Digital Media to Marketing Classes
It’s fast, it’s flexible, it’s inexpensive, and customers can have it on demand. What is it? It’s digital media: video, audio and animated messages delivered via e-mail, cell phones, Web sites, PDAs, CDs and DVDs. Thanks to an information technology grant, students in Mihaylo College marketing classes will have access to the technology necessary to create today’s business communications tools of choice.
Beyond Landing the Sale: New Center Helps Students Prepare for Careers in Sales
The new Sales Center, slated to open August 2008, is something everyone is excited to buy into. Through a sales-specific curriculum, a certificate program, a hands-on lab and a multifunctional Web site, the center will enhance the training that students get in sales and provide employers with even better-qualified potential new hires. Read More…
