Laurie Resnick `77
Laurie Resnick is President & Creative Director of the Associated Group, a full service commercial landscape, interior plantscape, and display firm based in Anaheim, and a principal of its subsidiary, Rolling Greens Nursery with two locations in Los Angeles. The company was founded in 1986 by Ms. Resnick and Greg Salmeri. Under Ms. Resnick’s leadership, Associated Group has gained the reputation for being a customer-centered and results-driven organization. Ms. Resnick’s focuses on brand management, culture, marketing, design and finance. Her financial expertise has been drawn upon in the analysis and eventual acquisition of several compatible service companies and Rolling Greens Nursery.
Ms. Resnick was instrumental in the formation of Associated Group’s Holiday Display Division. Her creative guidance and drive to exceed customer expectations has led the division to industry accolades and numerous design awards. Clients include The Del Coronado Hotel, Ritz Carlton Hotels, Caesar’s Palace, Bellagio Hotel and Casino, and a multitude of cities, shopping centers, and commercial office properties.
Each year, Ms. Resnick works with the California State University Fullerton College of Business and Economics “Professor For A Day” program and has enjoyed being a classroom mentor in the Entrepreneurship program. She is a member of the Executive Council for The College of Business and Economics, and was honored in 2006 by the College for her business accomplishments and achievements.
Ms. Resnick has provided business expertise to The Midnight Mission in downtown Los Angeles, as well as serving on several trade and business advisory boards. She is a member of the Orange County chapter of Women Presidents Organization, and has been named one of Orange County’s largest women owned businesses. Ms. Resnick was recognized by Smart Business Magazine for her contribution to the Orange County business community.
She holds her Bachelor of Arts degree in Political Science, which she received in 1977 from California State University Fullerton.
For more information contact Ola Carr at: (657) 278-2566.