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Marketing is an integral part of any sound business with an eye on growth. Knowing who your customers are and the best way to reach them is not an easy answer, even if you think it is. Many of our clients are astonished when they learn that they have been overlooking key market segments for years; market segments that provide larger margins and more frequent business. Correctly aligning a business’ marketing goals with its overall strategy takes keen insights and careful planning.
A CSUF Consulting team can help your business achieve this. CSUF Consulting has done the following for our clients:
Our program has won many awards and pictured at the top of this page is the most recent CSUF Consulting team to win a national award for their work. They developed a detailed marketing strategy for their client, The Ticket Group, which has helped them improve their marketing efforts in the following areas: email marketing, customer retention efforts, advertising, VIP programming, search engine optimization and social media.
Even though each of our teams cannot win national awards they all follow the same methodology, which has been fine-tuned over the thirty years that Cal State Fullerton has been doing consulting projects.
With a CSUF Consulting Team clients are introduced to innovative marketing strategies and develop a 360˚ understanding of their market and its needs. The way in which people interact with companies and their brands has gone through many revolutions in the past generation and the pace of change is only increasing. Only the most agile businesses will continue to thrive in the future.
Many intelligent entrepreneurs have engaged with CSUF Consulting teams to prepare their businesses to meet the demands of the modern customer. Each team is comprised of four to six students majoring in business. These students have studied cutting edge strategies and many of them are, or plan on being, entrepreneurs themselves. Our students have the right mix of knowledge and creativity to help take your business to the next level.
Assisting each CSUF Consulting team are a professor and a mentor, both with a history of excellence in the private sector and/or in academia.These professionals guide their teams and help them focus on the most important aspects of their client's marketing strategy.
For each project the students spend the majority of the semester crafting a detailed strategic plan tailored to their client’s specific needs. Closely interacting with their client, the students inform their marketing plan with insights from the client, customers, and marketing experts. By the end of the semester, the students have developed a thorough strategic report detailing ways that the client can enhance their current marketing efforts.
Spaces are limited. For more information about our stellar Student Consulting Program please contact our Client Project Specialist, Ms. Charlesetta Medina, at firstname.lastname@example.org or (657) 278-8243.